Top Purple Shampoo Brands to Brighten Your Blonde

Purple shampoo has become a must-have for anyone looking to maintain their blonde, silver, or highlighted hair, effectively combating brassiness and ensuring vibrant tones. With a multitude of brands available, the choice can be overwhelming, prompting beauty enthusiasts to seek out the best options on the market. Popular brands not only offer effective formulas but also provide nourishing ingredients to keep hair healthy and hydrated. If you're curious to find the perfect purple shampoo to meet your hair's needs, explore our curated list below.

Illustration of purple shampoo

Best brands of purple shampoo in 2025

Olaplex

Olaplex is a leading brand in the hair care industry, particularly renowned for its high-quality purple shampoos. In 2023, Olaplex generated over $458 million in global net sales, with its professional channel and direct-to-consumer sales each contributing around $143 million. The brand's products, such as the No.4P Blonde Enhancer(tm) Toning Shampoo, are popular among consumers, with Olaplex recognized by 33% of consumers in the US and nearly 40% in the UK in 2022. Olaplex's products are distributed to hair salons, retailers, and consumers, and the brand is known for its innovative hair care solutions. Despite recent controversies, Olaplex remains a significant player in the luxury hair care market.

Fanola

Fanola is renowned as one of the best producers of purple shampoo, particularly for its effectiveness in eliminating yellow and brassy tones from blonde and grey hair. The Fanola No Yellow Shampoo, with its deep purple hue and pH level of 5.0/5.2, has been praised for its potency and quick results, often requiring only 1-5 minutes to achieve the desired tone. The brand also offers a vegan version, which is free from sulfates, parabens, and silicones, and has a slightly higher pH level of 5.0/5.5, making it even more potent. Users have noted significant improvements in hair tone, with some preferring the vegan line for its quicker performance and healthier ingredients. Fanola's products are widely recommended for their affordability and effectiveness in maintaining cool, ashy tones between salon visits.

Redken

Redken is a leading brand in the hair care industry, particularly renowned for its high-quality purple shampoos designed for blonde and highlighted hair. The Redken Color Extend Blondage shampoo, for example, features key ingredients like salicylic acid and pure violet pigments to strengthen and repair blonde hair, eliminating unwanted brassiness and maintaining a cool, bright color. This product has been recognized with the 2019 Allure Best of Beauty award for the best shampoo for color-treated hair. Redken's formulas are made in factories using renewable energy, and their packaging is composed of at least 96% recycled plastic. The brand's commitment to sustainability and product effectiveness makes it a favorite among hair care professionals and consumers alike.

Joico

Joico is renowned as one of the best producers of purple shampoo, particularly with its Color Balance Purple Shampoo, which instantly neutralizes unwanted yellow and warm tones in blonde hair, providing long-lasting results through 12 washes. This shampoo boosts shine and smoothness, controls static, and is paraben-free. It features SmartRelease Technology, a unique liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to repair and protect hair. With over 47 years of innovation in the haircare industry, Joico has pioneered the use of Keratin Protein and developed advanced complexes like the Bio-Advanced Peptide Complex. This commitment to innovation has made Joico a trusted name in the global salon community.

TIGI Bed Head

TIGI Bed Head is renowned for producing high-quality purple shampoos, particularly the Serial Blonde Purple Shampoo, which is formulated with purple toning pigments to banish yellow and brassy tones, enhancing cool tones and shine in both natural and dyed blonde hair. This sulfate-free shampoo is part of the Bed Head colour care range, developed in collaboration with professionals to care for and revive chemically treated hair. The product is available in various sizes, including 13.53 fl oz and 400ml, and is known for its Colour Protection System. Bed Head's commitment to sustainability is evident in their new shampoo and conditioner bottles made with 50% recycled plastic. The brand's products are widely recognized for delivering salon-quality results at home.

Matrix Total Results So Silver

The Matrix Total Results So Silver shampoo is highly regarded for its ability to maintain and enhance blonde, silver, and grey hair tones by neutralizing brassy warmth and yellow tones. It is praised for its balanced pigmentation, which does not overly stain or dry the hair, and its ability to leave hair soft and manageable even with frequent use. This shampoo is ideal for those seeking to maintain a mix of warm and cool tones and is recommended to be used once or twice a week for optimal results. The product features ultraviolet pigments that instantly correct unwanted warmth, making it a favorite among those with blonde and silver hair. Its effectiveness in toning without over-dulling the hair has made it a standout in the market. For more information, you can visit the official Matrix site.

L'Oréal Professionnel Serie Expert Silver

L'Oreal Professionnel Serie Expert Silver Shampoo is highly regarded for its effectiveness in neutralizing yellow undertones and maintaining bright white or silver-gray hair colors. Enriched with violet pigments and magnesium, this shampoo not only enhances luminosity but also strengthens hair fibers and leaves hair feeling soft and shiny. It is part of L'Oreal's esteemed Serie Expert line, which caters to various hair needs. The shampoo is recommended for use once a month to avoid a purple hue and is praised for its ability to tame frizz and condition hair. With its strong detangling ingredients, it is a top choice for those seeking to preserve their hair color between salon visits. Discover more about L'Oreal Professionnel Serie Expert Silver Shampoo.

Amika Bust Your Brass

Amika's Bust Your Brass Cool Blonde Repair Shampoo is highly regarded as one of the best purple shampoos for blondes, praised for its ability to correct yellow tones and replace them with cool platinum hues, brightening highlights after just one wash. It features the brand's "bond cure technology," which reduces breakage by 55%, and includes plant butters like shea, mango, and borage oil. This vegan and cruelty-free formula is enriched with quinoa proteins and is recommended for use once a week to maintain cool tones. Users appreciate its nice scent and effectiveness in keeping hair soft and natural-looking, although it can be drying and requires a nourishing conditioner. Clinically tested, this shampoo has been a favorite among blonde hair care enthusiasts.

Unite Blonda Toning Shampoo

Unite Blonda Toning Shampoo is a highly acclaimed product from the UNITE Hair brand, renowned for its ability to tone brassy blonde color in just 60 seconds. This ultra-violet formula gently cleanses, lightens, and brightens blonde hair, making it a favorite among users, with a 4.9 out of 5-star rating from 153 reviews. It is safe for chemically-treated hair and is recommended for weekly use to maintain blonde, gray, and highlighted hair of all textures. The shampoo is free from harsh chemicals like parabens, phthalates, and formaldehyde, and it includes beneficial ingredients such as coconut and hydrolyzed rice proteins. It has also been recognized as an Editor's Choice in 2023 by Oprah Daily. For more information, check out the Blonda Toning Shampoo on Ulta Beauty's website.

Pravana The Perfect Blonde

Pravana's The Perfect Blonde is a highly regarded brand for purple shampoo, renowned for its ability to neutralize unwanted yellow tones and brighten blonde hair. This product line, created by stylists for stylists, offers superior quality and value, with formulations that include ingredients like coconut oil and hydrolyzed soy protein to add strength, shine, and moisture. The Perfect Blonde Purple Toning Shampoo has a 4.7 out of 5-star rating, indicating its effectiveness and user satisfaction. The brand's commitment to high-quality product precision and responsible approaches has made it a leader in digital media beauty trends. By banishing brassiness and providing deep nourishment, Pravana's The Perfect Blonde products ensure vibrant, cool tones and healthy-looking blonde hair.