Suds-Free Stunners: Top Sulfate-Free Shampoo Brands

Finding the right shampoo is a crucial step in maintaining healthy hair, especially when steering clear from sulfates, which can strip hair of its natural oils. Many consumers are now turning to sulfate-free options for a gentler cleanse without the harsh chemicals. Several brands have risen to the top in this category, offering quality products that cater to various hair types and concerns. If you're eager to discover which sulfate-free shampoos are leading the pack, join us below for a curated list of the best brands to try.

Illustration of sulfate free shampoo

Best brands of sulfate free shampoo in 2025

Olaplex

Olaplex is renowned as a leading brand in the sulfate-free shampoo market, celebrated for its patented bond-building technology that repairs and rejuvenates damaged hair. This technology, powered by the active ingredient Bis-Aminopropyl Diglycol Dimaleate, relinks broken disulfide bonds, making hair stronger, shinier, and healthier. Olaplex products, such as the No. 4 Bond Building Shampoo, are free from sulfates, silicones, and oils, catering to all hair types, including curly and chemically treated hair. The brand's products have gained significant traction, with Olaplex Inc. releasing its first shampoo in 2023, which aligns with the growing demand for sulfate-free and organic hair care solutions. As part of the broader trend, the global sulfate-free shampoo market is expected to grow at a CAGR of 3.8% from 2024 to 2034. You can find more details about using Olaplex here.

Pureology

Pureology is renowned as one of the best producers of sulfate-free shampoos, particularly for dry and color-treated hair. Founded in California in 2001, the brand is known for its concentrated, 100% vegan formulas that are free from sulfates, parabens, and mineral oils. Their shampoos, such as the Hydrate Shampoo, are highly concentrated, offering over 70 applications per bottle and are packaged in bottles made from 95% post-consumer recycled materials. Pureology's Anti-Fade Complex protects color vibrancy and ensures lasting shine, making it a favorite among salon professionals and users alike. With a strong commitment to sustainability, Pureology reduces water and energy usage in its manufacturing processes. For more information on their shampoos, visit their official website.

Briogeo

Briogeo is a renowned brand for sulfate-free shampoos, offering products that are 93% naturally-derived, vegan, and Leaping Bunny certified cruelty-free. Their formulas, such as the Mango + Cherry Balancing Shampoo, are designed to balance oil production and provide antioxidant protection, making them ideal for oily hair and all hair types. Founded by Nancy Twine, Briogeo has been a leader in clean, natural hair care since its inception, exceeding European Union product standards and avoiding harsh ingredients like sulfates, silicones, and parabens. The brand has received numerous awards, including the Glamour Beauty Awards 2022, and has been praised for its effective and gentle plant-based surfactants. With a decade of commitment to passion and innovation, Briogeo continues to set high standards in hair care.

SheaMoisture

SheaMoisture is a renowned brand known for producing high-quality, sulfate-free shampoos that cater to various hair types, including dry, damaged, and natural hair. Founded on the legacy of Sofi Tucker, who began selling Shea Butter and African Black Soap in Sierra Leone in 1912, SheaMoisture continues to honor her vision by using raw shea butter handcrafted by women in Africa. Their shampoos, such as the Raw Shea Butter Deep Moisturizing Shampoo, are formulated to deliver deep hydration, with some products providing up to 3X more moisture compared to non-conditioning shampoos. SheaMoisture products are free from harmful ingredients like silicones, parabens, phthalates, mineral oil, and petrolatum, ensuring a safe and nourishing hair care experience. With a commitment to sustainability and cruelty-free production, SheaMoisture stands out as a trusted brand in the hair care industry.

Aveeno

Aveeno is a leading brand in the sulfate-free shampoo market, offering a range of products that are free from sulfates, parabens, and dyes, making them ideal for consumers seeking natural and gentle hair care solutions. Aveeno's sulfate-free shampoos, such as the Oat Milk Blend Daily Moisture Shampoo and Apple Cider Vinegar Blend Clarify & Shine Shampoo, are designed to nourish and protect hair without harsh chemicals. The global sulfate-free shampoo market, which includes Aveeno's products, is projected to grow at a CAGR of 3.8% from 2024 to 2034, reaching a value of US$ 6,626.6 million by 2034. Aveeno's commitment to using wholesome ingredients like oat extract and almond oil has made their products popular among consumers looking for healthy hair care options. With a wide range of formulations suitable for various hair types, Aveeno continues to be a trusted name in the sulfate-free shampoo market. For more information about their sulfate-free shampoo offerings, you can visit their official website.

Living Proof

Living Proof is a leading prestige hair care brand, renowned for its sulfate-free shampoos that gently cleanse hair without stripping natural oils. Their products, such as the No Frizz and Full Shampoos, are free from harsh sulfates like SLS and SLES, making them ideal for color-treated, damaged, or sensitive hair. Living Proof shampoos are also vegan, safe for chemically treated hair, and recyclable through their partnership with TerraCycle. The brand has seen strong double-digit growth, particularly with their Perfect Hair Day Dry Shampoo, and is committed to sustainability, using 80% less plastic in their Full Liter Pouches compared to standard bottles. Their products are pH-balanced, with shampoos ranging between 4.0 and 4.5 pH levels.

Aveda

Aveda is a leading brand in the sulfate-free shampoo market, offering a range of products that cater to various hair types and needs. For instance, their botanical repair(tm) strengthening shampoo is 94% naturally derived, silicone and sulfate-cleanser free, and safe for color-treated and chemically processed hair. Aveda's smooth infusion(tm) anti-frizz shampoo is also vegan, plant-powered, and 95% naturally derived, providing a dense, creamy lather without sulfates. The brand's commitment to natural ingredients and responsible manufacturing, such as using 100% wind power in their primary facility, enhances their appeal to health-conscious consumers. Aveda's sulfate-free shampoos are part of a broader market expected to grow significantly, with the global sulfate-free shampoo market valued at USD 4.70 billion in 2022 and projected to reach USD 6.36 billion by 2032.

Maui Moisture

Maui Moisture is a leading brand in the production of sulfate-free shampoos, known for its commitment to natural ingredients and sustainability. Their shampoos are pH balanced, ranging from 5.0-7.0, and are free from harmful chemicals like parabens, silicones, and synthetic dyes. The brand uses 100% aloe vera as the first ingredient, combined with coconut milk, guava extract, and mango butter, making their products ideal for wavy to tight curls and color-treated hair. Maui Moisture has pledged to make 100% of their plastic packaging reusable, recyclable, or compostable by 2025, highlighting their dedication to environmental sustainability. Their products are also vegan and cruelty-free, aligning with the brand's strong stance against animal testing. For further information, you can visit the Maui Moisture FAQs.

OGX

OGX is a leading brand in the sulfate-free shampoo market, known for its high-quality, gentle, and effective products. Their shampoos, such as the OGX Renewing + Argan Oil of Morocco and OGX Purifying + Charcoal Detox, are formulated without sulfated surfactants and parabens, making them ideal for various hair types, including dry, oily, and color-treated hair. The global sulfate-free shampoo market, which includes OGX products, is projected to grow at a CAGR of 3.8% from 2024 to 2034, reaching a value of US$ 6,626.6 million by 2034. OGX shampoos are popular for their moisturizing and damage repair properties, with the Argan Oil of Morocco shampoo being particularly praised for its ability to hydrate and strengthen hair. The brand's commitment to natural ingredients and sulfate-free formulations aligns with the increasing consumer preference for organic and bio-based products.

Renpure

Renpure is a leading brand in the clean beauty industry, renowned for its sulfate-free shampoos that are gentle on hair and scalp. Founded on the principles of using naturally inspired ingredients and avoiding harsh chemicals like sulfates, parabens, and phthalates, Renpure offers a range of products suitable for all hair types. Their shampoos, such as the Tea Tree & Rosemary and Biotin and Collagen formulas, are free from over 1600 unnecessary ingredients and are PETA certified cruelty-free. Renpure's commitment to sustainability is evident in their 100% recyclable packaging made from post-consumer recycled plastic. With products available in major retailers like Target and Walmart, Renpure ensures high-quality, effective hair care without compromising on sustainability or affordability.