Top Face Serum Brands for Radiant Skin

Navigating the vast world of skincare can be overwhelming, but finding the right face serum can make all the difference in your beauty routine. Serums are concentrated formulas that target specific skin concerns such as hydration, aging, or brightening, making them an essential in any skincare regimen. With brands delivering innovative products, the choices are plentiful but not all serums are created equal. To discover our curated list of the best face serum brands that promise transformative results, read on below.

Illustration of face serum

Best brands of face serum in 2025

Estée Lauder

Estee Lauder, a global powerhouse in the cosmetics industry, stands out as a leading producer of face serums, renowned for its innovative and high-quality products. The company, which generated nearly $16 billion in sales in 2023, boasts a diverse portfolio of brands including Clinique, La Mer, and Too Faced, with skincare being one of its most profitable categories.

The Ordinary

The Ordinary has established itself as a leading brand in the skincare industry, particularly for face serums, due to its commitment to authenticity, transparency, and value for money. Since its launch in 2016, the brand has garnered significant attention, with Deciem, its parent company, generating an estimated $460 million in sales in 2021. The Ordinary's products, such as the Niacinamide 10% + Zinc 1% serum, are known for their effective ingredients and affordable prices, with most products costing less than $10. The brand's focus on gender inclusivity and minimalist packaging has also contributed to its success, making it the most searched skincare brand in 41 countries worldwide. Its popularity is further amplified by influencer endorsements and a strong presence on social media platforms like TikTok. For an in-depth look at their growth strategy, visit their Official Blog.

Skinceuticals

SkinCeuticals is renowned as the #1 Medical Aesthetic Skincare Brand, known for its innovative and research-driven formulas that address various skin concerns. With a brand awareness of 41% among U.S. face care users, 6% of these users actively use SkinCeuticals products, and 67% of its users show loyalty to the brand. SkinCeuticals partners with leading doctors to develop advanced skincare products, including serums with key ingredients like vitamin C, B5 gel, and Ferulic acid. The brand's products are customized to individual skin needs, avoiding trial-and-error approaches and ensuring effective treatment for concerns such as wrinkles, redness, and dryness. SkinCeuticals' commitment to protecting, correcting, and protecting the skin has made it a trusted name in the skincare industry.

Drunk Elephant

Drunk Elephant is renowned as one of the best producers of face serums, with a brand awareness of 39% among U.S. face care users and a liking rate of 31% among those who know the brand. Their products, such as the T.L.C. Framboos Glycolic Night Serum and C-Firma Day Serum, are highly praised for their effective, biocompatible actives and the absence of the "Suspicious 6" ingredients. These serums deliver immediate results, with the T.L.C. Framboos Glycolic Night Serum refining and resurfacing skin without harsh side effects. Around 10% of U.S. face care users utilize Drunk Elephant products, with 70% of these users showing loyalty to the brand. The brand's commitment to using ethically sourced, non-toxic ingredients has garnered significant attention and loyalty.

La Roche-Posay

La Roche-Posay is a renowned skincare brand, particularly acclaimed for its high-quality face serums, which are backed by rigorous dermatological research. In 2022, La Roche-Posay held a 4% market share among top skincare brands, highlighting its significant presence in the industry. The brand's products, such as the Vitamin C Face Serum, contain active ingredients like 10% pure vitamin C, salicylic acid, and neurosensine, making them effective for various skin concerns, including sensitive skin. La Roche-Posay's commitment to innovation and effectiveness has made it a go-to choice for many skincare enthusiasts worldwide. Its products are paraben-free, oil-free, and non-comedogenic, ensuring safety and efficacy for all skin types.

Kiehl's

Kiehl's is renowned as one of the leading producers of face serums, particularly notable for its innovative products like the Retinol Skin-Renewing Daily Micro-Dose Serum, which utilizes micro-dosing technology to deliver effective results without the usual side effects. The brand has a strong market presence, with 9% of male cosmetics users in the United States using Kiehl's products, and 78% of these users showing loyalty to the brand. Kiehl's has also seen significant growth, with a 27% year-over-year increase in website clicks since implementing Yext for their online presence. The brand's focus on natural and scientifically-driven ingredients has helped it capture a significant share in the premium skincare market, with projected male cosmetics revenue reaching $562 million in the United States in 2021. Kiehl's brand awareness among male cosmetics users stands at 42%, highlighting its established reputation in the industry.

Sunday Riley

Sunday Riley is renowned as one of the best producers of face serums, particularly with its C.E.O. 15% Vitamin C Brightening Serum, which has been praised for its ability to fade acne scars and brighten the skin within weeks. Established in 2009, the brand is known for its scientifically inspired and plant-extract formulated products, ensuring fast and visible results. Sunday Riley's products are cruelty-free, B Corp certified, and committed to sustainability, including planting trees and collecting plastic waste. The brand's vitamin C serum is lightweight, non-greasy, and absorbs quickly, making it suitable for sensitive skin. With a price point of $85 for a 30ml bottle, it offers a balance of quality and value. For more details, visit their official website.

Tatcha

Tatcha is renowned as one of the best producers of face serums, offering products that combine traditional Japanese ingredients with modern skincare technology. The Dewy Serum, for instance, provides 4x instant hydration and has been clinically proven to improve skin radiance in 91% of users and elasticity in 87% after four weeks. The Silk Serum, another standout, is formulated with upcycled cranberry extract and sea fennel, offering a gentle yet effective alternative to retinol, ideal for sensitive skin. Tatcha's products are free from harsh ingredients like mineral oil, synthetic fragrance, and sulfates, ensuring kind-to-skin formulations. With its commitment to purity and efficacy, Tatcha has become a favorite among skincare enthusiasts.

Vichy

Vichy is a renowned brand in the skincare industry, particularly acclaimed for its high-quality face serums. With over 80 years of expertise, Vichy's products, such as the LiftActiv Supreme Serum 10, are formulated to address various skin concerns, including anti-aging, hydration, and firmness. The brand's serums are enriched with natural ingredients like Mineralizing Water, which is rich in 15 rare minerals, and are hypoallergenic and free from parabens. Vichy's commitment to reducing its environmental footprint is also notable, aiming to cut CO2 emissions, water consumption, and waste production by 60% before 2020. The global skincare serum market, in which Vichy is a significant player, is projected to grow at a 7.7% CAGR to reach $9.85 billion by 2034.

Lancôme

Lancome is a leading premium beauty brand, holding a significant 21.3% market share in the United States as of May 2022, surpassing competitors like Estee Lauder and Clinique. Known for its high-quality skincare products, Lancome's face serums, such as those enriched with Vitamin C and Hyaluronic Acid, are highly effective in addressing various skin concerns like wrinkles, dry skin, and dullness. The brand's Advanced Genifique and Absolue serums are particularly popular for their anti-aging and moisturizing benefits. Lancome's commitment to innovation and customer engagement is evident from the 412,000 increase in website visits from December 2021 to May 2022. The brand's products, such as the Renergie H.C.F. Triple Serum, have received excellent customer reviews, with a 4.66-star rating and a 93.79% recommendation rate. For more insights into their offerings, you can read about their face serums on their website.