Healthy and hydrated skin is essential for a radiant and youthful appearance, making a good moisturizing cream a staple in beauty routines. With countless options available in the market, choosing the right product can be daunting. From creams formulated with natural ingredients to those backed by cutting-edge science, there are numerous brands that have established their reputation for delivering exceptional results. To help you navigate the choices, below is a list of some of the best moisturizing cream brands renowned for nurturing and revitalizing the skin.
Illustration of moisturizing cream
Best brands of moisturizing cream in 2025
CeraVe
CeraVe is renowned as one of the best producers of moisturizing creams, having reached $1 billion in sales in 2021 with a year-over-year growth of 75%, making it the No. 3 brand in the dermocosmetics market. Developed in collaboration with dermatologists, CeraVe offers a complete line of products containing essential ceramides and MVE technology, ensuring therapeutic skincare for all skin types. The brand's influencer marketing strategy has been highly successful, leading to a 64% increase in earned media value and billions of views on TikTok. CeraVe is the #1 dermatologist-recommended skincare brand in the US and has achieved a significant market share, with over 4.4 billion views on its brand hashtag on TikTok. Its products, such as the 19 oz. moisturizing cream, are well-positioned with high review counts and strong organic and paid search visibility.
Neutrogena
Neutrogena is a leading brand in the skincare industry, particularly renowned for its moisturizing creams, with a brand awareness of 88% among face care users in the United States. It is used by 31% of face care users, and 87% of its users show loyalty to the brand. Neutrogena holds a significant market share, with 14.1% of the skincare market, following closely behind Olay's 15.1% share. The brand's popularity is further underscored by 41% of U.S. face care users expressing a liking for Neutrogena. Its products are dermatologist-recommended, emphasizing their quality and effectiveness.
Aveeno
Aveeno is a highly recognized and preferred brand in the moisturizing cream market, boasting 84% brand awareness among face care users in the United States. It holds a 31% usage share among face care users, indicating strong consumer loyalty, with 87% of its users likely to use Aveeno products again. In 2016, Aveeno's Active Naturals Daily Moisturizing brand captured a 3.3% sales share in the U.S., translating to approximately $86.2 million in sales. The brand is owned by Johnson & Johnson, a leading multinational consumer goods manufacturer. Aveeno's products are renowned for their natural ingredients and effectiveness in hydrating and softening the skin.
La Roche-Posay
La Roche-Posay is renowned for its innovative and effective moisturizing creams, particularly the Lipikar AP+M Triple Repair Moisturizing Cream, which has been enhanced with new microbiome technology and key ingredients like ceramide-3, shea butter, and glycerin. This cream restores the skin's protective barrier, supports the skin microbiome, and reduces dry rough skin, providing 48-hour long-lasting hydration. The brand conducted over 14 clinical studies on 14,000 patients to ensure its suitability for sensitive skin and all skin types. In 2022, La Roche-Posay was the fastest-growing skincare brand, with a 46% increase in dollar sales and a 48% increase in unit sales compared to 2021. The brand is also committed to sustainability, with the Lipikar AP+M bottle made from 96% recycled plastic.
Clinique
Clinique is renowned as one of the top producers of moisturizing creams, with a brand awareness of 74% among face care users in the United States. The brand is used by 21% of face care users, and 67% of its users show loyalty to the brand. Clinique's products, such as the Dramatically Different™ Moisturizing Cream, are dermatologist-tested, allergy-tested, and 100% fragrance-free, catering to various skin types including very dry to dry skin. The brand's rigorous testing processes ensure high-quality products, and around 20% of U.S. face care users had heard about Clinique in the media or advertising in 2022. Clinique's commitment to science-backed skincare has secured its reputation as a luxury yet relatively affordable brand.
Eucerin
Eucerin is a highly regarded brand in the moisturizing cream market, known for its high brand awareness and user loyalty. In Germany, 80% of face care users are aware of Eucerin, and 16% of them use the brand, with 75% of users showing loyalty to the brand. The brand's popularity is further underscored by its significant growth, particularly in Latin America, where it has seen an average yearly growth rate of 30% over the last five years. Eucerin's products, especially those featuring the patented active ingredient Thiamidol, are well-received for their effectiveness in sun care, hyperpigmentation, and acne treatment. With a strong presence globally, Eucerin continues to be a leader in the skincare industry. For more information, visit their official website.
Olay
Olay is a leading brand in the moisturizing cream market, known for its high-quality skincare products. As of 2023, Olay's Complete Care women's face creams and lotions were used by an estimated 1.6 million people in the UK, while the Olay Regenerist women's face cream had around 1.3 million users. Olay has maintained a significant market share, leading the skincare market with 15.1% since 2019. The brand's popularity is driven by its effective skincare characteristics and the rising consumer interest in maintaining youthful skin. Olay's products are favored globally, especially in regions like the Asia Pacific, where the brand competes strongly with other reputable skincare brands. For more details, visit Olay's official website.
Nivea
NIVEA, a brand from Beiersdorf, has cemented its position as one of the best producers of moisturizing creams, surpassing EUR5 billion in sales for the first time in its history in 2023. The brand achieved strong double-digit sales growth, with the Consumer Business Segment growing organically by 12.5% and NIVEA itself seeing an 18% organic sales increase in the face care category. NIVEA has been a leader in skin care since its inception in 1911, introducing the first stable oil-and-water-based cream. In 2023, NIVEA's global market share gains were significant, particularly in Emerging Markets and regions like Latin America, where it recorded extraordinary organic sales growth of 25.6%. The brand's success is driven by its innovative product ranges, such as the highly successful Luminous series and its Sun Care products. For more details, visit the official NIVEA website.
Kiehl's
Kiehl's is a leading skincare brand, renowned for its high-quality moisturizing creams, with the Ultra Facial Cream being a standout product, sold every 3 seconds worldwide and awarded over 70 international beauty awards since its launch in 2006. This cream provides deep hydration for more than 72 hours and is favored for its ability to lock in moisture and protect the skin from environmental disruptions. In the U.S., Kiehl's holds a significant market presence, with 9% of male cosmetics users utilizing the brand, and a brand awareness of 42% among male cosmetics users. The brand's commitment to natural ingredients, such as Squalane and Glacial Glycoprotein, enhances its reputation for effective and sustainable skincare products. Kiehl's strong market position is further highlighted by its year-over-year growth in online engagement, including a 27% increase in website clicks since partnering with Yext.
The Body Shop
The Body Shop is a prominent player in the moisturizing cream market, known for its high-quality and diverse range of skincare products. The global moisturizing cream market, which was valued at USD 10.12 billion in 2022, is expected to grow at a CAGR of 4.48% from 2024 to 2031, driven by increasing skin-related concerns and the expanding beauty industry. The Body Shop's commitment to innovation and customer satisfaction, particularly through its store-based channels that offer personalized customer service, contributes significantly to its market presence. In regions like Europe, where the cold climates increase the demand for moisturizing products, The Body Shop's products are particularly popular, with the European market accounting for the second-largest market share. The brand's focus on introducing new and effective moisturizers aligns with the market's growth trends. For more details on their extensive product range, visit their official website.
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