Glowing, healthy skin is a sought-after treasure, and with the right skincare products, it's within reach. Moisturizers and sunscreens play pivotal roles in maintaining skin health by providing essential hydration and protection from UV rays. The quest for the perfect product can be overwhelming with countless brands vying for attention, each promising miracles. Below, we explore some of the best brands known for their exceptional moisturizers and sunscreens, guiding you to make an informed decision.
Illustration of moisturizer, sunscreen
Best brands of moisturizer, sunscreen in 2025
Neutrogena
Neutrogena, a renowned brand in the skincare industry, is highly regarded for its moisturizers and sunscreens. Despite facing challenges, such as a decline in market share to less than 14% in 2023 from 23% in previous years, Neutrogena remains a significant player, especially with its Helioplex sunscreens that have strong support among dermatologists for skin cancer prevention. The brand's mineral sunscreen under the Sheer Zinc label, although not as prominent as some competitors, still caters to the growing demand for natural sun protection solutions. Neutrogena's products, such as the Collagen Bank SPF Moisturizer and Ultra Gentle Daily Facial Moisturizer, are popular for their clinically-proven hydration and skin care benefits. However, the brand has struggled to keep up with trends, particularly in the clean and sustainable beauty segment.
CeraVe
CeraVe is renowned as the #1 dermatologist-recommended skincare brand in the US, celebrated for its effective and safe products, including moisturizers and sunscreens. Developed in collaboration with dermatologists, CeraVe products feature unique formulations such as the MultiVesicular Emulsion Technology (MVE) that provides all-day hydration. The brand's Hydrating Sheer Sunscreen Broad Spectrum SPF 30 combines mineral and chemical sun filters, making it suitable for all skin types, including sensitive and acne-prone skin. With over 4.4 billion views on TikTok, CeraVe has a significant social presence, and its campaigns have driven a 3,000% increase in website traffic. CeraVe's products are also recognized by the National Eczema Association and hold Cradle to Cradle Certified status for their sustainable and responsible production. Discover more about their new skincare products on their website.
La Roche-Posay
La Roche-Posay is renowned for its high-quality moisturizers and sunscreens, particularly praised for their effectiveness and suitability for sensitive skin. The Anthelios UVmune 400 oil control invisible fluid, for example, offers SPF 50 protection against UVA, UVB, and long UVA rays, making it ideal for both oily and sensitive skin types. Their products, such as the Toleriane Double Repair Moisturizer UV 30, contain active ingredients like avobenzone (3%), homosalate (5%), octisalate (5%), and octocrylene (7%), ensuring broad-spectrum protection. The brand's sunscreens are also known for their lightweight, non-greasy textures and additional benefits like anti-aging properties, as seen in the Anthelios UV Correct Daily Anti-aging Face Sunscreen with SPF 70. These features make La Roche-Posay a trusted choice among dermatologists and consumers alike. For more detailed reviews and insights, you can visit their official review page.
Aveeno
Aveeno is a renowned brand in the skincare industry, particularly noted for its high-quality moisturizers and sunscreens. With a brand awareness of 84% among face care users in the United States, Aveeno is widely recognized and trusted, with 31% of these users actively using its products. The brand's loyalty is also significant, as 87% of its users express a likelihood to use Aveeno again. Aveeno's products, such as the Positively Radiant Face Moisturizer with SPF 15, are clinically proven to provide effective skincare benefits, including soothing and relieving dry, sensitive skin. The brand has also expanded its product line over the years, introducing new categories like baby care and facial care since 2001.
Olay
Olay, a leading brand in the skincare industry, has consistently dominated the market with a significant share, holding 15.1% of the skincare market since 2019. It is renowned for its high-quality moisturizers and sunscreens, with products like Olay Total Effects and Olay Regenerist being highly popular, as evidenced by 2.06 million users in the UK in 2020. The brand's success is further underscored by its global presence, particularly in regions like Asia Pacific and North America. Olay's products are designed to provide efficient skin benefits, including hydration and skin integrity, making them essential in many consumers' skincare routines. The brand's market penetration has been boosted by the increasing demand for innovative skincare products.
Eucerin
Eucerin is a renowned brand in the skincare industry, particularly noted for its high-quality moisturizers and sunscreens. In May 2022, Eucerin launched its new Eucerin Sun line in the United States, focusing on sun protection and featuring a comprehensive antioxidant complex with five active ingredients to promote healthy-looking skin. This move is part of the brand's strategy to tap into the growing U.S. sun care market, which is projected to grow from USD 2.46 billion to USD 3.79 billion by 2030. Eucerin's products, such as the Anti-Pigment Day SPF 30 and Hyaluron-Filler Moisture Booster, are highly regarded for their dermatological benefits. The brand's entry into the sun care market highlights its commitment to meeting the evolving needs of consumers.
EltaMD
EltaMD is a highly recommended brand for moisturizers and sunscreens, particularly known for its medical-grade products that protect, renew, and heal sensitive skin. Founded in 1988, EltaMD offers a range of sunscreens, including mineral and chemical formulations, with products like the UV Daily Broad-Spectrum SPF 40 containing 9.0% transparent zinc oxide and hyaluronic acid to retain moisture and reduce fine lines. Their sunscreens are non-comedogenic, fragrance-free, and paraben-free, making them suitable for all skin types. EltaMD products are endorsed by dermatologists and recommended by The Skin Cancer Foundation. They provide broad-spectrum UVA/UVB protection and are available in various forms, including lotions, sprays, and lip balms.
Supergoop!
Supergoop is a leading brand in the skincare and sun protection industry, known for its innovative and effective products. The brand, founded over 12 years ago, has seen significant growth, more than doubling its year-over-year revenue to $40 million in 2018. Supergoop's products, such as the Superscreen Daily Moisturizer SPF 40, offer broad-spectrum protection against UVA and UVB rays, infrared radiation, pollution, and blue light, making them suitable for all skin types. The brand's e-commerce site grew by 400% in 2018, and it has a strong presence in over 1,700 stores globally through partnerships with retailers like Sephora and Nordstrom. Supergoop's commitment to education and customer engagement is evident through its "Sun 101" initiatives and interactive pop-up events.
Kiehl's
Kiehl's is renowned for producing high-quality moisturizers and sunscreens, such as the Ultra Facial Moisturizer SPF 30, which offers broad-spectrum protection against UVA and UVB rays using active ingredients like avobenzone (3%-5%), homosalate (7%), octisalate (5%-7.9%), and octocrylene (4.3%-6.4%). This product is also formulated with humectants like glycerin and caprylyl glycol, and occlusives such as beeswax and squalane, to provide effective hydration and skin protection. It is considered "reef safe" as it does not contain oxybenzone and octinoxate, harmful to coral reefs. The moisturizer is highly effective in preventing early signs of skin aging and maintaining an even skin tone. With a low irritation potential, it is suitable for most skin types.
Clinique
Clinique is a highly recognized brand in the skincare industry, particularly for its moisturizers and sun care products. With a brand awareness of 74% among face care users in the United States, Clinique is favored by 21% of these users, who appreciate its products for their effectiveness and quality. The brand's Moisture Surge SPF moisturizer, for example, is praised for its lightweight, oil-free formula and sheer application on all skin tones. Clinique's products are often recommended by dermatologists and are known for their allergy-tested and fragrance-free formulations. Despite some users opting for more eco-friendly alternatives, Clinique remains a trusted name in skincare.
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