Top Moisturizer Brands for Radiant Skin: A Guide

When it comes to maintaining healthy, radiant skin, choosing the right moisturizer is crucial. With countless brands vying for attention, identifying those that consistently deliver quality and effectiveness can be challenging. From luxurious high-end lines to budget-friendly options, there is a wide array of moisturizers formulated to fit different needs and skin types. To help you navigate this diverse landscape, we’ve compiled a list of some of the best moisturizer brands worth considering, detailed in the article below.

Illustration of moisturizer

Best brands of moisturizer in 2025

CeraVe

CeraVe has established itself as a leading skincare brand, particularly renowned for its moisturizers, by achieving $1 billion in sales in 2021 and growing year-over-year by 75%, making it the No. 3 brand in the dermocosmetics market. Developed with dermatologists, CeraVe's products contain essential ceramides, fatty acids, and hyaluronic acid, utilizing Multivesicular Emulsion (MVE) technology for long-lasting hydration. The brand is the No. 1 dermatologist-recommended moisturizer in the US and has gained significant traction on social media, especially on TikTok, with over 4.4 billion views on the brand hashtag. CeraVe's influencer marketing strategy has also been highly effective, contributing to a 64% increase in earned media value. Its global impact includes a 3,000% increase in website traffic and becoming the #2 emollient brand in Spain with an 8.3% market share. For more information, visit their official website.

Neutrogena

Neutrogena, once a leading skincare brand, has seen its market share plummet from 23% in 2019 to less than 14% in 2023, largely due to its slow response to market changes and failure to adapt to social media platforms like TikTok, where competitors like CeraVe have thrived. Despite introducing over 100 new products in the last five years, Neutrogena's sales have declined, with skin health and beauty organic sales slumping 4.5% in the latest quarter. The brand, known for its moisturizers, such as the Hydro Boost line, has lost its title as the No. 1 recommended skincare brand among dermatologists to CeraVe. Neutrogena's struggles are reflected in Kenvue Inc.'s stock performance, which has dropped about 27% since its IPO. The brand is now focusing on revitalizing its image and reconnecting with younger demographics. For more insights into their skincare solutions, visit Neutrogena's official website.

Clinique

Clinique, a renowned brand in the skincare industry, is particularly celebrated for its moisturizers and the innovative 3-Step Skincare System introduced in 1968. The brand, founded by Carol Phillips and backed by dermatologist Dr. Norman Orentreich, offers products that are allergy tested and fragrance-free, appealing to a wide audience. With a significant market presence, Clinique is used by 21% of face care users in the United States, and it enjoys a brand awareness of 74% among U.S. face care users. Clinique's products, such as the Dramatically Different Moisturizing Gel, have been staples in many skincare routines, and the brand continues to innovate, catering to both women and men with its diverse product lines. Clinique's marketing strategies, including its presence on platforms like Amazon, have further solidified its position as a trusted beauty brand.

La Roche-Posay

La Roche-Posay is renowned as one of the best producers of moisturizers, having been the fastest-growing skincare brand for two consecutive years, as reported by NielsenIQ for 2023. Recommended by over 90,000 dermatologists worldwide, the brand is known for its advanced technology and clinical research, ensuring high efficacy and safety, even for sensitive skin. Their products, such as the Hyalu B5 serum, contain key ingredients like pure hyaluronic acid and vitamin B5, which provide long-lasting hydration and skin protection. With a brand awareness of 42% among face care users in the United States, La Roche-Posay is a trusted name, with 8% of U.S. face care users actively using their products.

Aveeno

Aveeno is a highly recognized and trusted brand in the moisturizer market, known for its commitment to using natural ingredients and scientific research to create nourishing skincare products. With an 84% brand awareness among face care users in the United States and a 31% usage share, Aveeno stands out as a preferred choice. The brand's products, such as the Daily Moisturizing Cream, are clinically proven to promote healthier-looking skin and maintain a balanced skin microbiome. In 2016, Aveeno's Active Naturals Daily Moisturizing brand held a 3.3% sales share in the U.S. hand and body lotion market, translating to approximately $86.2 million in sales. Aveeno's loyalty is also notable, with 87% of its users indicating they are likely to use the brand again. For more information on their extensive range of skincare products, visit the official Aveeno website.

The Ordinary

The Ordinary is renowned as one of the best producers of moisturizers, driven by its commitment to simplicity, transparency, and affordability. Founded in 2016, the brand has rapidly grown, with its parent company Deciem generating an estimated $460 million in sales in 2021, largely driven by The Ordinary's popularity. The brand's products, such as the Natural Moisturizing Factors HA moisturizer, are highly praised for their effective hydration and absorption, making them suitable for various skin types, including dry and normal-dry skin. The Ordinary's success is also highlighted by its viral presence on TikTok, with over 1.3 million followers, and its recognition as the world's most sought-after skincare brand across 41 countries. Its minimalist packaging and potent ingredients like hyaluronic acid have made it a favorite among skincare enthusiasts.

Olay

Olay is a leading brand in the moisturizer market, known for its high-quality skincare products. With a brand awareness of 90% in the United States and a usage share of 28% among face care users, Olay stands out for its popularity and customer loyalty, where 82% of its users are likely to use the brand again. Olay's innovative approach, such as its C2M platform that offers personalized skincare sets with 1024 different combinations, has led to a significant sales increase of 20.7% in the first two quarters of 2021. The brand's products, enriched with ingredients like niacinamide, hyaluronic acid, and vitamins, cater to various skin types and needs. Olay's strong market presence and customer satisfaction make it one of the best producers of moisturizers.

Bioderma

Bioderma, a renowned brand under the NAOS group, is highly regarded for its dermatological skin care products, particularly its micellar water, which is a worldwide cult favorite. Known for its ecobiology approach, Bioderma respects and preserves the skin's ecosystem, making it a preferred choice for sensitive and dry skin. The brand's products, such as the Sensibio H2O Micellar water, are recognized for their ability to remove makeup, pollution particles, and impurities while maintaining the skin's balance. Bioderma's products are part of a larger dermocosmetics market expected to grow at a CAGR of 8.1% from 2024 to 2031, reaching USD 98.33 billion by 2031. This growth is driven by increasing awareness of skin health and the demand for specialized skincare products.

Kiehl's

Kiehl's is renowned as one of the top producers of moisturizers, boasting a loyal customer base and a diverse product range that caters to various skincare needs. The brand's moisturizers, such as the Ultra Facial Cream and Pure Vitality Skin Renewing Cream, are highly praised for their hydrating properties. Kiehl's has successfully captured 39% of its overall sales from male consumers, indicating a strong presence in the male skincare market. In the United States, 9% of male cosmetics users utilize Kiehl's products, with 78% of these users showing loyalty to the brand. Kiehl's commitment to quality and innovation has solidified its position as a leading skincare brand.

Tatcha

Tatcha is renowned as one of the best producers of moisturizers, particularly with its cult-favorite Dewy Skin Cream, which has retained its spot on bestsellers lists due to its exceptional hydrating properties and luxurious feel. This cream, formulated with hyaluronic acid, Okinawa algae, and antioxidant-rich Japanese purple rice, is ideal for dry skin and provides a subtle dewiness that sits perfectly under makeup. Tatcha's products are inspired by traditional Japanese beauty practices and have gained a significant following through effective influencer marketing and social media presence, contributing to the brand's substantial growth, including a notable market presence expected to expand globally by 2028.