Top Kids' Lotions: Gentle Brands Parents Trust

Choosing the right lotion for your child's delicate skin can be a daunting task, given the plethora of options available on the market today. With so many brands claiming to offer the best skin care solutions for kids, it's essential to make an informed decision, ensuring the product is both safe and effective. The ideal lotion should be gentle, hypoallergenic, and free from harsh chemicals, to provide the necessary hydration and protection for your youngster's sensitive skin. To help you navigate this decision, we have compiled a list of the best brands for kids' lotions, ensuring only the most reliable and trusted names make the cut.

Illustration of kids lotion

Best brands of kids lotion in 2025

Aveeno Baby

Aveeno Baby is a leading brand in the baby skin care market, renowned for its high-quality and pediatrician-recommended products. In 2016, Aveeno, owned by Johnson & Johnson, saw significant sales in the U.S. market, with the broader Aveeno brand generating approximately $86.2 million in hand and body lotion sales alone. Aveeno Baby products, such as the Daily Moisture Lotion and Baby Continuous Protection Sensitive Skin Lotion with SPF 50, are made with natural ingredients like oat extract to nourish and protect sensitive skin. The brand experienced a 3.7% increase in sales of baby care products in the U.S. compared to 2019, reflecting growing consumer trust. Aveeno Baby's commitment to using recyclable and renewable materials aligns with modern sustainability standards.

Johnson's Baby

Johnson's Baby is a leading brand in the baby lotion market, known for its high-quality and gentle products tailored for newborns' sensitive skin. Introduced in 1944, Johnson's Baby Lotion has been a staple in baby care, with recent innovations like the Cottontouch baby lotion launched in India in 2020, offering 24-hour moisturization and pH-balanced formulation. The brand has undergone significant supply chain transformations to standardize formulations and packaging globally, enhancing efficiency and consumer satisfaction. Johnson's Baby dominates a significant portion of the global baby lotion market, with North America accounting for around 40% of the global revenue, driven by high disposable incomes and a strong consumer culture. The brand's commitment to innovation and customer preferences is evident through its extensive customer interviews and supply chain overhaul. For more insight into their baby health innovations, visit the Johnson's Baby Innovation page.

Baby Dove

Baby Dove, launched by Dove in 2017, is a highly regarded brand in the baby personal care market, known for its mild, gentle, and hypoallergenic products designed for sensitive newborn skin. The brand's Rich Moisture and Sensitive Moisture ranges are specifically formulated to go beyond mildness, replenishing essential moisture and nutrients in baby's skin. These products are dermatologist and pediatrician tested, ensuring they are safe for all skin types. Baby Dove capitalizes on the growing demand for gentle and trustworthy baby care products, a trend that has benefited brands like Dove, especially after Johnson & Johnson faced sales declines due to negative press in 2015-2016. The baby skincare market, valued at $11.6 billion in 2023, is expected to grow at a CAGR of 6.1% until 2034, making Baby Dove a significant player in this expanding sector. For more information, please visit the Baby Dove official website.

CeraVe Baby

CeraVe Baby is renowned as one of the top producers of kids' lotion, particularly praised for its Baby Moisturizing Lotion developed in collaboration with pediatric dermatologists to lock in hydration and maintain the skin barrier. This non-greasy, lightweight lotion is enriched with essential ceramides, niacinamide, hyaluronic acid, and vitamin E, making it ideal for delicate skin. It holds the NEA Seal of Acceptance™ and is fragrance-free and paraben-free, ensuring it is gentle and effective for babies with dry, irritated, or eczema-prone skin. CeraVe's products are widely available through a multi-channel distribution strategy, including drug stores, mass and beauty retailers, and online outlets. The brand's commitment to skin care innovation has been recognized since its acquisition in 2017 as part of a $1.3 billion deal.

Mustela

Mustela is renowned as a leading brand in baby and child care, boasting a market share of nearly 27% and a strong consumer trust with 94% of parents familiar with the brand and 50% using its products. The brand's Gentle Cleansing Gel and Cleansing Water saw significant growth in 2023, with an 11% and 13% increase in value, respectively. Mustela's Stelatopia range, designed for atopic skin, grew by 14% last year, outpacing the French market's 12% growth. The brand also saw a 33% growth in its suncare range, exceeding the global market's 23% growth. Mustela's commitment to natural and hypo-allergenic ingredients, as well as its eco-friendly products, further solidifies its position as a trusted brand in infant skincare. For more details, you can check the premium beauty news article.

California Baby

California Baby is renowned as one of the best producers of kids' lotion, known for its 100% plant-based ingredients and rigorous allergy testing, ensuring products are free of harsh chemicals, gluten, soy, dairy, and nuts (except coconut). The brand, founded by a mom, operates an FDA-registered, certified-organic facility, and has been a trusted choice for over 25 years, with products like their Super Sensitive Body Wash being highly recommended for their safe and gentle formulas. For more information, visit their official website.

Aquaphor Baby

Aquaphor Baby is a highly regarded brand in the baby skincare market, known for its gentle, hypoallergenic, and fragrance-free products. The Aquaphor Baby Healing Ointment, for example, is enriched with Panthenol and Glycerin to moisturize and protect delicate skin, making it ideal for various skin needs such as dry skin, minor scrapes, and diaper rash. Recommended by pediatricians, Aquaphor Baby products are free from harsh chemicals, parabens, and dyes, ensuring safe and effective care for infants. The global baby eczema cream market, which includes products like those from Aquaphor Baby, is projected to grow from USD 1.58 billion in 2023 to USD 3.27 billion by 2032 at a CAGR of 7.6%. This growth underscores the increasing demand for high-quality, specialized skincare products for infants.

Eucerin Baby

Eucerin Baby is a highly recommended brand by dermatologists and pediatricians, known for its gentle and effective skincare products for children. The Eucerin Baby Lotion, enriched with Pro-Vitamin B5 and natural shea butter, is fragrance-free, dye-free, and hypoallergenic, making it ideal for daily use on delicate skin. This lotion helps in moisturizing and nourishing the skin, reducing symptoms of skin irritation such as dryness and redness. Eucerin's products, including the Baby Eczema Relief Cream & Body Wash, are formulated with mild surfactants and ingredients like 2% Colloidal Oatmeal to soothe and protect eczema-prone skin. With a strong focus on quality and science, Eucerin has achieved significant growth, including double-digit growth rates in various markets as reported in their financial reports.

Burt's Bees Baby

Burt's Bees Baby is a renowned brand in the baby skincare market, known for its high-quality, earth-friendly products. As a subsidiary of Clorox, the company has expanded its product line to include a variety of baby care items, such as lotions, soaps, and shampoos, focusing on natural and organic ingredients. By 2003, Burt's Bees had launched its successful Baby Bee product line, which has been well-received globally. The brand's commitment to sustainability and using 100% organic cotton in their products has made it a favorite among parents, contributing to its significant market share in the baby skincare industry. In 2021, hypermarkets and supermarkets, where Burt's Bees products are widely available, held around 38.3% of the distribution market share for baby mineral sunscreen lotions. For more information, visit their official website.

Weleda Baby

Weleda is a highly regarded brand in the baby skincare market, particularly known for its natural and organic products. With over 100 years of experience in growing plants organically and creating health and wellbeing products, Weleda's baby care range, including its Calendula Body Lotion, is trusted by parents worldwide for its high-quality, NATRUE-certified ingredients like calendula, cocoa butter, and chamomile. The global baby lotion market, in which Weleda is a key player, is expected to grow at a CAGR of 6.00% from 2024 to 2031, with the Asia Pacific region contributing significantly due to rapid urbanization and rising disposable incomes. Weleda's commitment to sustainability and ethical practices, such as adhering to child labor standards, further enhances its reputation. The brand's products are designed to provide lasting hydration and protection without being overly greasy, making them ideal for sensitive skin. For more information, visit the Weleda baby care page.