As the importance of sun protection becomes more widely recognized, finding the perfect sunscreen lotion has never been more crucial. There are numerous brands available that offer a variety of products to suit every skin type and preference, from lightweight gels to rich creams. Not only do these brands prioritize high SPF protection, but many also incorporate skin-friendly ingredients that cater to sensitive or acne-prone complexions. Below, we explore some of the top brands in sunscreen lotion, providing options that blend efficacy with skin care benefits.
Illustration of sunscreen lotion
Best brands of sunscreen lotion in 2025
Neutrogena
Neutrogena is a renowned brand in the sunscreen industry, known for its high-quality and dermatologist-recommended products. The Neutrogena Sheer Zinc(r) Dry-Touch Sunscreen, for example, offers SPF 50 protection with 21.6% zinc oxide, making it suitable for sensitive skin and providing broad-spectrum protection against UVA and UVB rays. The brand's Ultra Sheer(r) collection is formulated to protect skin 6 layers deep, blocking 97% of UVB rays and preventing premature signs of aging. Despite facing competition, Neutrogena's sun protection products have maintained a strong market presence, with the global sun protection market projected to reach $13.553 billion by 2028. Neutrogena's products are widely recognized for their non-greasy, water-resistant, and hypoallergenic properties.
La Roche-Posay
La Roche-Posay is renowned for its high-quality sunscreen products, particularly with the introduction of the UVMune 400 range featuring the innovative Mexoryl 400 ingredient, which offers enhanced protection in the UVA1 region between 370-400 nm. This brand has consistently demonstrated its commitment to sun safety, as evident from its successful "SOS - Save our Skin" program, now in its ninth year, and the development of advanced technologies like the My UV Patch. La Roche-Posay's sunscreens, such as the Anthelios Ultra Moisturizing Sunscreen SPF50+, have won over 60 beauty industry awards. Despite higher prices, the brand's products are dermatologist-recommended and suitable for sensitive skin, addressing common concerns like sweat resistance and suitability during outdoor activities. For instance, only 32% of subjects claimed to wear sunscreen always or very often when exercising outdoors, a gap La Roche-Posay aims to fill with its specialized products. For more details, visit their official website.
EltaMD
EltaMD is a leading brand in the sunscreen market, renowned for its high-quality and effective products trusted by dermatologists and consumers alike. Since 2021, EltaMD has seen a significant surge in popularity, with a 5,000% increase in Google Trends for its tinted sunscreen and a 1,900% rise in organic mentions on TikTok. The brand's annual revenue was $24 million in 2024, and it has been recognized as WWD's Breakthrough Brand of the Year. EltaMD's products, such as the UV Clear SPF 46, are praised for their anti-inflammatory properties and broad-spectrum protection. The brand's holistic digital campaigns, including MD Mondays and Skin Cancer Awareness programs, have significantly boosted its share of voice in the digital ecosystem.
CeraVe
CeraVe is a highly regarded brand for sunscreen lotions, known for its 100%-mineral, oil-free formulations that include titanium dioxide and zinc oxide, providing broad-spectrum SPF 50 protection without irritating sensitive skin. The brand's products, such as the Hydrating Mineral Sunscreen Face Lotion, are enriched with ceramides, niacinamide, and hyaluronic acid to restore the skin's barrier and maintain hydration. CeraVe sunscreens have earned the National Eczema Association Seal of Acceptance and the Skin Cancer Foundation Daily Use Seal of Approval, highlighting their safety and effectiveness. With a brand awareness of 76% among U.S. face care users and a usage share of 29%, CeraVe is a trusted choice, especially since 79% of its users show loyalty to the brand.
Supergoop!
Supergoop is a pioneering brand in the sunscreen industry, known for its innovative and consumer-centric approach. Founded by Holly Thaggard, the company has revolutionized the category by making SPF products a daily habit, with a mission to promote sun protection through fun and effective products. Since its inception, Supergoop has seen significant growth, doubling its revenue to $40 million in 2018 and experiencing a 400% year-over-year growth in e-commerce sales. The brand's products, such as the Unseen Sunscreen and Glowscreen SPF primer, have been highly successful, with the Unseen Sunscreen selling out four times in its first year. Supergoop!'s commitment to clean and natural ingredients, along with its engaging consumer feedback process, has established it as a leader in the market. For more information, visit their official website.
Aveeno
Aveeno is a leading brand in the sunscreen lotion market, known for its commitment to using natural ingredients and innovative formulations to provide broad-spectrum protection. Their Protect + Soothe Mineral Sunscreen Lotion with SPF 30 is designed to defend against UV rays and promote healthier skin. Aveeno's focus on sustainability, including a goal to use 100% recyclable, reusable, or compostable packaging by 2025, aligns with growing consumer demands for environmentally friendly products. The brand's expertise in combining scientific research with natural ingredients has made it a favorite among consumers, contributing to the rapid growth of the global lotions and sunscreens market, expected to reach $104.21 billion by 2028.
Coppertone
Coppertone is a leading brand in the sunscreen industry, boasting an 18 percent share of a $9 billion market. The company has been at the forefront of innovation, developing the first water-resistant lotion, the first continuous spray sunscreen, and the first sunscreen lotion for infants and children. Coppertone's commitment to excellence is evident through their research center, which contributed to the FDA's Sun Protection Factor (SPF) system. Their products are widely available online and in thousands of retail establishments, with favorable customer reviews and a strong online presence. Coppertone continues to adapt to changing trends, engaging with customers through various platforms to ensure their products meet consumer needs. For more information on their offerings, visit the Coppertone website.
Banana Boat
Banana Boat is a leading brand in the sunscreen market, holding the highest market share with 40% of consumers using their products as their primary sun protection. The brand is popular for its wide range of sunscreens, including the Banana Boat Kids Sunscreen Lotion SPF 100, which protects against 96% of UVA/UVB rays. Known for their water-resistant and non-greasy formulas, Banana Boat sunscreens are favored for their quick absorption and effectiveness up to 80 minutes. The brand's popularity is also driven by consumer strategies such as purchasing during off-season sales to stock up on discounted products. With a strong presence in the global sun protection market, Banana Boat continues to grow alongside the expanding industry projected to reach $13.553 billion by 2028.
Sun Bum
Sun Bum is a leading brand in the sun care industry, renowned for its vegan and cruelty-free sunscreen lotions that protect skin from harmful UV rays without using toxic substances. Founded in 2010, Sun Bum caters to the outdoor lifestyle community with a range of products including sunscreens, hair care, and lip balms. The brand saw significant growth, securing $15 million in funding in early 2024 and generating $255,743 in online sales in November 2024, with a conversion rate of 2.00-2.50% and an average order value of $75. Sun Bum's website attracts substantial traffic, with 97.6K total visits and a bounce rate of 50.16%. The brand's products are popular globally, with the United States being the top country for desktop traffic, accounting for 42.96% of the site's visitors.
Hawaiian Tropic
Hawaiian Tropic is renowned as one of the top producers of sunscreen lotions, garnering significant popularity and positive reviews. In 2024, it was noted that 9% of respondents loved the brand, while 39% liked it, highlighting its strong consumer base. The brand's products, such as the Hawaiian Tropic Skin Defense Sunscreen Lotion SPF 50, have been highly rated for their non-drying, non-greasy, and easily absorbable formula, earning perfect scores in several attributes during Good Housekeeping's Beauty Lab evaluations. Additionally, Hawaiian Tropic's Sheer Touch Face Serum was praised for its lightweight texture, pleasant scent, and effective sun protection, making it a top pick among testers. The brand's commitment to quality and consumer satisfaction has solidified its position in the sun protection market.
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