Top Hand Lotion Brands for Ultimate Moisture and Care

When it comes to hand lotions, choosing the right brand can make all the difference in ensuring your hands stay soft, hydrated, and healthy. With so many options available in the market, it can be overwhelming to determine which products truly live up to their promises. Whether you’re seeking a fragrance-free option, an organic formula, or something with SPF protection, there are brands that specialize in meeting your unique skincare needs. To help you navigate this sea of choices, we've compiled a list of the best brands for hand lotion below.

Illustration of hand lotion

Best brands of hand lotion in 2025

Neutrogena

Neutrogena is a leading brand in the hand cream and lotion market, known for its science-backed skin care products. In 2023, Neutrogena emerged as the most popular brand for hand creams and lotions in Germany, surpassing Nivea, which was the leader in 2022 with around 16.3 million users, while Neutrogena had approximately 7.9 million users in 2022. The brand's Norwegian Formula Hand Cream is highly regarded for its concentrated formula containing glycerin, which helps to rapidly heal chapped and dry hands. Neutrogena's commitment to accessibility and sustainability has driven its growth, with the global hand cream market expected to reach $13.3 billion by 2028, growing at a CAGR of 11.7%. Neutrogena's products are designed to provide high-quality, affordable skin care, making it a favorite among consumers.

Aveeno

Aveeno, owned by Johnson & Johnson, is a leading brand in the hand and body lotion market, known for its commitment to natural ingredients and sustainability. In 2016, Aveeno's Active Naturals Daily Moisturizing brand held a 3.3% sales share in the U.S., generating approximately $86.2 million in sales. Aveeno's products, such as those featuring Prebiotic Oat formula, are clinically proven to balance the skin microbiome and promote healthier-looking skin. The brand is dedicated to inclusive and sustainable practices, aiming for 100% recyclable, reusable, or compostable packaging by 2025. Aveeno's focus on skin health equity and eczema awareness further solidifies its position as a top producer in the hand lotion market. You can find more information about their products on their website.

L'Occitane

L'Occitane en Provence is a renowned brand in the hand cream market, known for its high-quality and environmentally conscious products. The brand, founded in 1976 in Provence, France, has expanded globally with over 3,000 stores in 90 countries and a significant online presence, with online sales growing by 69.2% in the fiscal year ending March 2021. L'Occitane's hand creams, such as the best-selling lavender hand cream, are highly regarded for their quality ingredients and sensorial experience. The brand's commitment to sustainability, including a goal to use 100% recyclable plastic bottles by 2025, adds to its appeal. L'Occitane's products are popular for their moisturizing and nourishing properties, aligning with the growing trend of self-care and hand hygiene. Discover more about their offerings on their official website.

Eucerin

Eucerin, a brand under Beiersdorf AG, is renowned for its high-quality hand lotions, particularly its intensive repair and moisturizing products. Eucerin hand creams, such as those infused with shea butter and vitamins, are highly sought after for their deep moisturizing and protective properties, making them a favorite among consumers. The brand's strong presence in the market is evident from its inclusion in reports highlighting key players in the hand lotion and hand cream industry, which is expected to grow at a CAGR of 5.9% from 2024 to 2032. Eucerin's products are widely available through various distribution channels, including pharmacies, specialty stores, and online platforms, contributing to its market share. The brand's commitment to product innovation and consumer preferences has solidified its position in the competitive hand lotion and hand cream market.

CeraVe

CeraVe is renowned as one of the best producers of hand lotions, particularly due to its dermatologist-recommended and therapeutic formulations. Founded in 2005, CeraVe has gained significant traction, with 29% of face care users in the United States utilizing its products, and a brand awareness of 76% among U.S. face care users. The brand's hand lotions, such as the Moisturizing Cream, contain essential ingredients like ceramides, glycerin, and hyaluronic acid, which help restore the skin's protective barrier and provide long-lasting hydration. CeraVe's products are also known for being fragrance-free and noncomedogenic, making them suitable for various skin types, including eczema-prone skin. The brand's success is further highlighted by its $1 billion in sales in 2021, driven by its effective and affordable products. Discover more about CeraVe's best products.

Kiehl's

Kiehl's is a renowned brand in the hand cream market, known for its high-quality and effective products. As part of L'Oreal SA's extensive portfolio, Kiehl's contributes to the global hand cream market, which reached a value of USD 424 million in 2023 and is expected to grow at a CAGR of 5.9% from 2024 to 2032. Their products often feature natural ingredients, although some critiques suggest they may not be as natural as marketed. Despite this, Kiehl's hand creams are popular for their gentle and effective formulations. The brand's presence in the market is strengthened by its distribution through various channels, including online platforms and specialty stores. For more information on their offerings, visit Kiehl's hand creams and salves.

Nivea

NIVEA is a leading brand in the hand cream market, known for its innovative and reliable products. Launched in 1911, NIVEA Creme revolutionized skin care as the first stable oil-and-water-based cream. In 2023, NIVEA hand creams were the most frequently selected brand in Great Britain, with 6.9% of users preferring NIVEA Hand. The brand's popularity is driven by its wide range of products, including repair, anti-aging, and whitening hand creams, which cater to various skin needs. NIVEA's strong presence is also evident in regions like South Africa, where it is the top-selling body lotion brand. For more information about their offerings, visit NIVEA's official website.

Burt's Bees

Burt's Bees, while primarily known for its lip balm products, is a reputable brand in the personal care industry, often associated with natural and effective skincare solutions. Although the brand is not specifically highlighted as a major player in the hand cream and hand lotion market, its commitment to natural ingredients and consumer satisfaction aligns with the growing trends in the hand care sector, such as ingredient transparency and the natural beauty movement. The hand cream and hand lotion market itself is expected to grow significantly, from $7.8 billion in 2023 to $13.3 billion by 2028, with a CAGR of 11.7%. Burt's Bees' focus on natural ingredients, like beeswax and coconut oil, resonates with consumers seeking more organic and sustainable products. This alignment with market trends could potentially position Burt's Bees for expansion into the hand care segment. For more information, visit Burt's Bees' official website.

O'Keeffe's

O'Keeffe's is a renowned brand in the hand cream and hand lotion market, known for its powerful and fast-acting products that provide guaranteed relief for dry and cracked hands. Their Working Hands cream is particularly popular, offering instant moisture boost, a protective barrier, and lasting hydration. With a 25+ year heritage, O'Keeffe's has built a trusted brand, helping millions find relief from extreme dryness. The hand cream and hand lotion market, which includes brands like O'Keeffe's, is expected to grow from $7.8 billion in 2023 to $8.53 billion in 2024, with a CAGR of 9.4%, and is projected to reach $13.3 billion by 2028.

La Roche-Posay

La Roche-Posay is renowned as one of the top producers of hand lotions, particularly with its best-selling CICAPLAST collection, which includes the CICAPLAST HANDS instant relief hydrating hand cream. This brand, recommended by 90,000 dermatologists worldwide, launched the CICAPLAST BALM B5 in 2015, with one unit sold every 15 seconds in European pharmacies. La Roche-Posay's hand care products are known for their fragrance-free, paraben-free, and non-comedogenic formulations, making them suitable for all skin types, including sensitive skin. The brand continues to expand its product line, recently introducing the CICAPLAST LIPS HYDRATION RESTORE LIP BALM and CICAPLAST GEL B5 SKIN PROTECTANT. With a strong market presence, La Roche-Posay holds a significant share in the skincare industry, including a 4% market share in FY 2022. For more information on their hand creams, visit their official website.