Top Lotion Brands for Silky-Smooth Skin

Finding the perfect lotion can be a transformative experience for your skincare routine. With countless options on the market, choosing the right brand is crucial to ensure your skin receives the nourishment it needs. Whether you're looking for intense hydration, a soothing formula for sensitive skin, or a touch of luxury, there are several standout brands that excel in delivering quality and results. To explore a curated list of the best lotion brands available today, read on below.

Illustration of lotion

Best brands of lotion in 2025

Cetaphil

Cetaphil is a leading skincare brand, renowned for its gentle and effective products, particularly its lotions. With a market share of 15% in the US skincare industry as of 2020, Cetaphil has solidified its position as a trusted brand, especially among Gen Z consumers who rank it as the No. 3 most popular skincare brand. The brand's commitment to dermatologist-recommended formulas and its wide range of products, including moisturizers and cleansers, has made it a favorite among millions of users worldwide. Cetaphil's products, such as the Moisturizing Cream and Lotion, are clinically proven to provide intense and long-lasting hydration, addressing various skin types and conditions like eczema and rosacea. For more details about their offerings, visit their official Cetaphil page.

Aveeno

Aveeno is a leading brand in the lotion market, known for its high brand awareness and user loyalty. With 84% of face care users in the United States recognizing the brand, Aveeno boasts a 31% usage share among these users, and 87% of its users show loyalty to the brand. In 2016, Aveeno's Active Naturals Daily Moisturizing brand held a 3.3% sales share in the U.S., translating to approximately $86.2 million in sales. The brand is committed to using natural ingredients and sustainable practices, aiming for 100% recyclable, reusable, or compostable packaging by 2025. Aveeno's products, such as those with Prebiotic Oat formula, are clinically proven to promote healthier-looking skin. Discover more about their innovative products by visiting their official Aveeno website.

CeraVe

CeraVe has established itself as a leading skincare brand, particularly renowned for its effective and clinically proven lotions. In 2021, CeraVe achieved $1 billion in sales, marking a 75% year-over-year growth and securing its position as the No. 3 brand in the dermocosmetics market. The brand's success is attributed to its focus on clinical efficacy, dermatologist-developed formulations, and ingredient transparency, including the use of essential ceramides and MultiVesicular Emulsion Technology (MVE) for prolonged hydration. CeraVe's products are favored by 29% of face care users in the United States, with a high loyalty rate of 79% among its users. The brand's strategic use of TikTok and influencer marketing has also significantly boosted its social media engagement and earned media value. Learn more about their dermatologist-developed formulations on their official website.

Neutrogena

Neutrogena is a leading skincare brand, particularly renowned for its lotions and other skincare products. With a market share of 14.1% in the skincare industry, Neutrogena is the second-largest player after Olay. In the U.S., 31% of face care users utilize Neutrogena products, and 27% of these users express loyalty to the brand. Neutrogena's Hydro Boost Face Moisturizer with Hyaluronic Acid is one of its top-selling products on Amazon, with over 41,000 sales. The brand's commitment to science-backed skincare and sustainability has contributed to its strong market presence. For more information, visit Neutrogena's official website.

Lubriderm

Lubriderm, a dermatologist-developed brand, is renowned for its high-quality lotions that provide enduring moisture for soft, smooth, and radiant skin. Their products, such as the Daily Moisture and Advanced Therapy lotions, are clinically proven to hydrate dry skin for up to 24 hours. Lubriderm's formulas, including the +Pro-Ceramide line, help preserve the skin's moisture barrier, making them a trusted choice among consumers. The brand is part of the broader market for fragrance-free body lotions, which includes other notable brands like Aveeno, Cetaphil, and Cerave. With a strong online presence, Lubriderm's website attracts significant traffic, particularly from the United States, which accounts for 74.95% of its desktop traffic.

NIVEA

NIVEA, one of the world's largest skin care brands, had its best year ever in 2023, achieving a record EUR5.2 billion in sales with a remarkable 16.2% organic growth. This success was driven by double-digit growth in every region and category, including strong performances in NIVEA Deo, SUN, and Face Care, particularly with the patented ingredient LUMINOUS630. The brand is available in 173 countries and has a global team of 1,290 scientists dedicated to continuous product improvement. NIVEA's e-commerce business also outperformed the market, growing by 19% in 2023. The brand's commitment to innovation and a globalized operating model has been key to its outstanding success. For further details, visit the NIVEA website.

La Roche-Posay

La Roche-Posay is renowned as one of the best producers of lotions, having been recognized as the fastest-growing skincare brand for two consecutive years, 2022 and 2023, according to NielsenIQ. The brand achieved significant growth with a 46% increase in dollar sales and a 48% increase in unit sales in 2022 compared to 2021. Recommended by over 90,000 dermatologists worldwide, La Roche-Posay is committed to pioneering life-changing skincare through innovation and stringent clinical testing. Their products, such as the Hyalu B5 Pure Hyaluronic Acid Serum and Toleriane Double Repair Face Moisturizer, are formulated to provide long-lasting hydration and repair skin barriers, making them suitable for all skin types, including sensitive skin. The brand's strict formulation charter ensures efficacy and safety for its users.

Vaseline

The Vaseline brand, celebrating over 150 years of excellence, stands as a leading producer of lotions, renowned for its ability to gently soothe, smooth, and heal skin. With a global market projected to grow from $586 million in 2024 to $754.4 million by 2030 at a CAGR of 4.3%, Vaseline continues to innovate, as seen in its Pro Derma line, which clinically doubles the skin barrier's strength from its first use. The brand's products, including hand and body lotions, lip therapy, and petroleum jelly, are trusted by consumers worldwide, with strong growth in regions like Asia, particularly in China where the Pro Derma line accounts for 20% of Vaseline's business. Vaseline's commitment to quality and innovation has made it a staple in over 70 countries, with the brand experiencing a revival during the Covid-19 pandemic due to its established reputation for superior skincare. Its adaptability in offering natural and gentle skincare ingredients further solidifies its position in the market. You can learn more about their offerings by visiting their official site.

Kiehl's

Kiehl's is a leading skincare brand, particularly renowned for its high-quality lotions, with a significant market presence in the United States. In 2021, Kiehl's male cosmetics revenue in the U.S. was projected to reach $562 million, highlighting its strong market position. The brand enjoys a high brand awareness among male cosmetics users, with 42% recognition in the U.S. and 36% in the UK. Around 9% of U.S. male cosmetics users and 5% of UK users rely on Kiehl's products, demonstrating a loyal customer base. Kiehl's innovative marketing strategies, such as influencer collaborations and personalized customer experiences, have contributed to its success.

Eucerin

Eucerin is a highly recognized and preferred brand in the face care and lotion market, with an impressive 80% brand awareness among face care users in Germany. It boasts a 16% usage share, indicating that 20% of those who know the brand actually use it. Notably, 75% of Eucerin users show loyalty to the brand, and the company has seen significant growth, particularly in Latin America with a 30% average yearly growth rate over the last five years. Eucerin's success is also attributed to its patented active ingredient Thiamidol, which has been tested in over 70 clinical trials on more than 7,000 patients. The brand's sales have exceeded EUR1 billion, highlighting its strong market presence. For more detailed analysis, you can read the Eucerin face care brand profile in Germany.