Top Demi-Permanent Hair Color Brands to Amp Up Your Look

Transforming your hair without the commitment of permanent color has never been easier, thanks to the versatile range of demi-permanent hair colors available today. Loved for their ability to enhance natural tones, add depth, and boost shine without the harsh chemicals, these hair colors are a favorite among those seeking a temporary change with ease. Brands have continuously improved their formulas, offering options that cater to different hair types and shades, ensuring there is something for everyone. To help you find the perfect match for your hair journey, explore our curated list of the best brands for demi-permanent hair color below.

Illustration of demi permanent hair color

Best brands of demi permanent hair color in 2025

Wella Professionals Color Touch

Wella Professionals' Color Touch is a leading brand in the demi-permanent hair color market, known for its ammonia-free formula, high shine, and vibrant color that lasts up to 24 shampoos. This product offers up to 70% gray coverage with Color Touch Plus, making it a favorite among clients who frequently update their hair color. Color Touch is ideal for those seeking low-maintenance, flexible, and trendy hair color solutions. In Fiscal Year 2023, Wella Company, which includes the Color Touch brand, achieved high single-digit growth in constant currency, highlighting its strong market performance. For more details on their product offerings, visit the official Wella Professionals store.

Redken Shades EQ

Redken Shades EQ is a leading brand for demi-permanent hair color, known for its innovative, acidic, and ammonia-free formulas that enhance hair shine and minimize damage. With a liquid consistency ideal for toning, refreshing, and glossing, Shades EQ offers up to 100% more shine and can blend 50% gray with a sheer result. This product has been a stylist favorite for over 30 years, and its versatility allows for customized hair color solutions. In the U.S., Redken enjoys a brand awareness of 55% among hair care users, with 8% of users opting for Redken products.

L'Oréal Professionnel DIA Light

L'Oreal Professionnel DIA Light is a premier choice for demi-permanent hair color, offering an ammonia-free formula that tones, glosses, and refreshes previously colored or sensitized hair. It provides up to 30% grey hair coverage and is recommended for use after lightening services to achieve a vinyl shine through its gentle acid technology. The color lasts for up to 14 washes and is available in a wide palette of shades. DIA Light is mixed with DIActivateur Developer in a 1:1.5 ratio and can be applied for 5-20 minutes depending on the desired color intensity. This product is ideal for toning and glossing, particularly for blondes and brunettes, and does not lift the hair.

Clairol Professional Beautiful Collection

Clairol Professional Beautiful Collection is a leading brand for demi-permanent hair color, offering zero-damage, semi-permanent shades suitable for all hair textures, particularly ideal for curly and coily hair. This collection includes natural ingredients like Aloe Vera and Jojoba Oil, and is free from harsh chemicals such as ammonia and peroxide, ensuring moisturized and healthy hair. The colors are safe to use after relaxing and other chemical treatments, providing up to 6 weeks of vibrant color. With a range of shades, including options like Level 7 - Light Natural Blonde and Level 3 - Amethyst, this collection caters to diverse hair needs. Clairol Professional's commitment to gentle, effective coloring has made it a trusted name in the hair care industry.

Goldwell Colorance

Goldwell Colorance is a premier choice for demi-permanent hair color, offering an extensive array of shades and exceptional gloss tones that last up to 25 washes and provide up to 75% grey blending. This pH-balanced, gentle formula respects the hair's integrity, enhancing shine by up to 3x on bleached hair and improving combability by up to 5x even on damaged hair. It is designed for professional use only and is favored by licensed stylists for its customizable mixing ratio and ease of application. Goldwell Colorance is part of the Kao Corporation, a leading company in the hair coloring product market, which is projected to grow to USD 17.12 billion by 2032. This product ensures healthy, radiant hair with outstanding color retention.

Joico Vero K-Pak Color Intensity

Joico Vero K-Pak Color Intensity is a premier brand for demi-permanent hair color, offering intensely concentrated pigments that create vibrant, long-lasting results lasting up to 20+ shampoos without the need for a developer. This line features intermixable shades, allowing for endless creative possibilities, and incorporates Quadramine Complex and ultra-nourishing Kukui Nut Oil to ensure healthier-looking hair. The Color Intensity collection is designed for professional use, providing over-the-top vibrancy and reconstructing hair for guaranteed healthier-looking results. The formula is easy to apply and process, typically taking 20 minutes, and is suitable for various hair types and textures. With new collections like the Love Aura and LoveFest, Joico continues to innovate in the hair color industry. For more information about their Color Intensity collection, visit their website.

Schwarzkopf Igora Vibrance

Schwarzkopf Igora Vibrance is a leading brand for demi-permanent hair color, renowned for its mild, alcohol and ammonia-free formula that ensures smooth hair surface and even color results. This innovative product moisturizes the hair and provides long-lasting vibrancy, with color durability lasting up to 25 washes for Natural, Natural Extra, and Fashion shades. It covers up to 70% of white hair and is suitable for all hair types, including damaged and dry hair. The formula includes vitamins B3 and B5, enhancing hair health and shine. With its versatile gel or cream consistency, Igora Vibrance offers flexible application options for salon professionals and home users alike. For more details, visit the Schwarzkopf Igora Vibrance page.

Ion Color Brilliance Intensive Shine

Ion Color Brilliance Intensive Shine is a premier brand for demi-permanent hair color, offering a luxurious, long-lasting, and ammonia-free formula that covers and blends gray hair up to 100% without lifting the natural pigment. Formulated in Italy by expert chemists, this European Ionic Formula utilizes microscopic pigment molecules that oxidize slower, allowing deep penetration into the hair cortex for fade-resistant color. The formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair. This demi-permanent hair color is perfect for refreshing and renewing faded mid-lengths and ends while processing permanent color at the scalp. It also allows for same-day color application with chemical relaxers and permanent waves. For more information, visit the Ion Color Brilliance Intensive Shine page.

Pravana ChromaSilk Express Tones

Pravana ChromaSilk Express Tones is a highly regarded brand in the hair care industry, known for its demi-permanent hair color products that are ammonia-free and process in under five minutes. These toners, available in various shades such as Violet and Pearl, leave hair feeling healthier and shinier. The products are mixed with ChromaSilk Zero Lift Creme Developer in a 1:1.5 ratio and can be adjusted with Express Tones Clear for a lighter deposit. With a 4.5 out of 5 stars average rating, these toners are favored by professionals and users alike for their gentle and effective formula. Pravana's commitment to quality and innovation has made it a leading brand in the beauty industry.

Paul Mitchell The Demi

Paul Mitchell The Demi is a top-tier choice for demi-permanent hair color, renowned for its gentle, conditioning, and vegan formula that is ammonia and MEA-free. With over 45 standard shades, including Flash Toners and Muted Metallics, it offers versatile options for toning, refining, and refreshing hair color. The product boasts a fast processing time of 5-20 minutes, making it ideal for busy professionals. It is highly regarded for its ability to blend away minimal gray without lightening the natural pigment and for its gel-like consistency that facilitates easy application. Used by many professionals, The Demi enhances color business by allowing for more clients to be catered to without compromising on quality.