Top Picks for Dental Floss: Brands That Shine for Your Smile!

Oral hygiene is a crucial part of maintaining overall health, and selecting the right dental floss can make a significant difference in your daily routine. With a plethora of brands available, choosing the best one for your needs can be somewhat overwhelming. To simplify your decision-making process, we've compiled a list of the top dental floss brands renowned for their quality and effectiveness. Dive deeper into the details of each brand and discover the perfect match for you below.

Illustration of dental floss

Best brands of dental floss in 2025

Oral-B

Oral-B, a leading brand in the dental care industry, is renowned for its high-quality dental floss products, such as the Glide Pro-Health Original Floss, which provides a silky smooth texture and slides up to 50% more easily in tight spaces to remove plaque and food particles. This product effectively removes tough plaque between teeth and just below the gum line, gently stimulating gums and helping to prevent gingivitis. Oral-B's products are part of a broader market that saw the global dental floss market valued at US$ 1.19 billion in 2021, with North America dominating the market share. The market is expected to grow at a CAGR of 3.4% from 2022 to 2032. Oral-B's commitment to innovation and oral health awareness has significantly contributed to the market's expansion.

Colgate

Colgate is a leading producer of dental floss, known for its high-quality and innovative products. Colgate Dental Floss features PTFE-free floss fiber, mint flavor wax, and a micro-crystalline coating, enhancing oral health by protecting gums and removing plaque effectively. In 2020, Colgate-Palmolive expanded its oral care portfolio by launching the CO. by Colgate category and acquiring Hello Products LLC, further solidifying its position in the market. The global dental floss market, in which Colgate is a significant player, is expected to grow from USD 600 million in 2023 to USD 1074.50 million by 2033 at a CAGR of 6%.

GUM

GUM is a prominent brand in the dental floss market, known for its high-quality products that cater to various oral health needs. As part of the Sunstar Americas, Inc. family, GUM dental floss products are designed to ensure effective interdental cleaning and are favored by many for their ease of use and effectiveness. The global dental floss market, which includes brands like GUM, is expected to grow significantly, with forecasts indicating a market size of USD 1.35 billion by 2032, growing at a CAGR of 8% from 2022 to 2032. In 2021, the market was valued at USD 1.19 billion, with multifilament floss, a category where GUM excels, holding a significant market share. GUM's products are widely available and contribute to the overall growth driven by increasing awareness of oral hygiene.

Tom's of Maine

Tom's of Maine is a renowned brand in the dental floss market, known for its high-quality and natural products. In 2023, the waxed floss segment, which includes products like Tom's of Maine Waxed Flat Floss, dominated the market with a 55% share and $330 million in revenue. This brand stands out for its fibrous and waxed floss that effectively removes plaque, and its commitment to natural ingredients. The product is particularly praised for its texture and ease of use, making it a favorite among consumers. Tom's of Maine's products are available through various distribution channels, including online platforms like Amazon.

Cocofloss

Cocofloss stands out as a leading producer of dental floss, renowned for its innovative, eco-friendly, and highly effective products. With a three-year revenue growth of approximately 300%, Cocofloss has been recognized on the Inc. 5000 list, ranking #140 in consumer products and #1,868 overall in the U.S. Their dental floss is designed to remove about 40% more plaque between teeth compared to generic floss picks, thanks to its unique texture from 500+ woven fibers. The company's commitment to sustainability is evident in its use of 85% recycled polyester from plastic water bottles, resulting in 64% less energy consumption, 32% less CO2 emissions, and 94% less water consumption. Cocofloss's strong online presence is also notable, with a revenue growth of 48% over the past three months and a conversion rate of 6.50-7.00%. You can explore their Passion Fruit Dental Floss for more details.

Reach

Reach, a prominent brand in the dental floss market, is known for its high-quality products that cater to the growing demand for oral hygiene. The global dental floss market, which includes brands like Reach, is expected to grow from USD 661.57 million in 2023 to USD 1,224.48 million by 2033, with a CAGR of 6.35%. Reach products, such as their waxed and unwaxed flosses, contribute significantly to this market growth, driven by increasing consumer awareness about oral health and the need for effective dental care. In the U.S., the dental floss market, where Reach is a key player, is projected to reach USD 381.12 million by 2033, growing at a CAGR of 6.47% from 2024 to 2033. The brand's commitment to quality and safety aligns with consumer preferences for non-toxic and environmentally friendly dental floss options.

Waterpik

Waterpik is a leading brand in the dental water flosser market, known for its innovative and effective products that enhance oral hygiene. In 2023, Waterpik dominates the market with its advanced features, such as the ability to remove up to 99.9% of plaque bacteria and being clinically proven to be up to 3X as effective for removing plaque around braces compared to brushing and string flossing. The brand's products, like the Ultra Professional, offer multiple pressure settings and larger water tanks, making them highly preferred by consumers. Waterpik's market presence is significant, with the global dental water flosser market valued at $1,088 million in 2023 and expected to grow at a CAGR of 6.4% through 2033. The brand's commitment to quality and innovation has made it a staple in dental care routines. For more details on the benefits of using a Waterpik water flosser, visit their website.

Quip

Quip stands out as a leading producer of dental floss, renowned for its innovative and sustainable products. Since its launch in 2015, Quip has disrupted the oral care market with its refillable floss string dispensers, which reduce plastic waste and are accepted by the American Dental Association. The company's floss string refills are designed to last three months, marked for daily use, and are made from waxed nylon that expands for better cleaning. With over 7.5 million users and a significant retail presence, including a 10,000+ door footprint in stores like Walmart and Target, Quip continues to grow its market share. The company's commitment to environmental sustainability is further highlighted by its 100% recyclable packaging and products.

Listerine

Listerine, a renowned brand in oral care, is not primarily known for dental floss but is a leading producer of mouthwash and other oral hygiene products. However, their expertise in oral care highlights the importance of a comprehensive routine that includes brushing, flossing, and rinsing. According to Listerine, adding their mouthwash to a brushing and flossing routine can achieve a virtually 100% whole mouth clean, with studies showing a 52% greater plaque reduction and 21% greater gingivitis reduction compared to brushing and flossing alone. For more information about the importance of a comprehensive oral care routine, visit Listerine's oral care routine guide.

Glide

Oral-B Glide, manufactured by W. L. Gore and Associates exclusively for Procter & Gamble, is a leading brand in dental floss, known for its silky smooth PTFE (Teflon) texture that slides easily between teeth. It was the second-ranked brand of dental floss in the United States in 2006, with a market share of 18.8% and sales of $22 million. The product has been endorsed by dental professionals and consumers alike for its effectiveness in removing plaque and preventing gingivitis. Despite some environmental and health concerns related to PTFE, the ADA Council on Scientific Affairs has recognized Oral-B Glide Pro-Health Floss for its safety and efficacy. It is widely used in dental offices and retail markets. For more information, visit the Oral-B Glide Wikipedia page.