Top Ayurvedic Brands Redefining Wellness Naturally

Ayurveda, an ancient system of natural medicine from India, has gained global attention for its holistic approach to wellness. With the rise in demand for organic and plant-based health solutions, many brands have emerged offering a range of ayurvedic products that promise to harness the powers of nature for health and healing. From herbal supplements to skincare essentials, these brands incorporate traditional ingredients and practices to cater to today’s health-conscious consumers. Ready to explore and find the best ayurvedic products for your needs? Read on below to discover some of the top brands that are leading the way in this vibrant sector.

Illustration of ayurvedic products

Best brands of ayurvedic products in 2025

Himalaya Herbals

Himalaya Herbals is a leading producer of Ayurvedic products, with a global presence in 106 countries and a rich history dating back to its founding in 1930 by Muhammad Manal. The company is known for its flagship product, Liv.52, introduced in 1955, and its extensive range of pharmaceuticals, personal care, baby care, and wellness products. Himalaya Herbals has a significant market share, particularly in India, and has achieved a growth rate of over 20% in certain categories like baby care and wellness. The company operates through a strong distribution network, including 179 exclusive stores in India, and has seen substantial growth in its online sales, with a 70% increase in online transactions. Himalaya Herbals is part of the larger Himalaya Global Holdings and has regional head offices in Dubai, Singapore, and Houston.

Patanjali Ayurved

Patanjali Ayurved, led by Baba Ramdev, has established itself as a leading producer of ayurvedic and organic products, witnessing a 23.15% increase in total income to Rs 9,335.32 crore in FY24. The company's revenue from operations, although down 14.25% to Rs 6,460.03 crore due to the transfer of its food business to Patanjali Foods, saw a significant boost from other income, including the OFS of Patanjali Foods. Patanjali Ayurved's total profit jumped five-fold to Rs 2,901.10 crore in FY24. The brand's pricing strategy, offering products 20-30% cheaper than competitors, has been a key factor in its success. With a strong presence in the FMCG sector, Patanjali Ayurved continues to expand its market share through aggressive marketing and export plans. For more detailed insights, read the full report on Patanjali Ayurved's revenue growth.

Dabur

Dabur India Ltd. is a renowned leader in the FMCG sector, particularly celebrated for its extensive range of Ayurvedic products. Founded in 1884 by Dr. S.K. Burman, Dabur has a rich history of over 138 years, with a strong commitment to natural healthcare solutions. The company holds significant market shares, including 60% in Chyawanprash, 45% in honey, and 17% in the oral care market. Dabur's portfolio includes over 250 herbal and Ayurvedic products, with about 35% of its sales derived from Ayurveda-backed products. The company has a wide distribution network covering over 7 million retail outlets and operates in more than 120 countries.

Baidyanath

Baidyanath, a renowned Ayurvedic pharmaceutical company founded in 1917, holds a significant position in the traditional Ayurvedic market, capturing 15-20% market share in India. The company boasts a vast product portfolio of over 600 Ayurvedic offerings and is expanding aggressively in the US market through strategic acquisitions and robust distribution channels. Baidyanath aims to capture 10-15% of the herbal market share in the next five years and anticipates a 25% year-on-year growth, with 10% of this growth driven by digital channels. The company's top-selling products, including Chyawanprash, Kabzhar, and Rhuma Oil, target a younger audience through digital marketing initiatives. Baidyanath's products are expected to be available in approximately 8,000 retail stores in the US by the end of the year. For more detailed insights into their herbal business growth strategies, click here.

Zandu

Zandu, a renowned brand in the ayurvedic industry, has been a market leader with its iconic products such as Zandu Balm, Zandu Special Chyawanprash, and Kesri Jeevan. The brand commands a significant market share, with Zandu Balm holding 45% and Zandu Chyawanprash enjoying around 10% of the market. In 2008, Emami increased its stake in Zandu to 27.5%, highlighting the brand's potential and synergy with Emami's strong marketing and operational efficiencies. Zandu's turnover and profit have been substantial, with figures over Rs 150 crore and Rs 15 crore respectively. The brand's long-standing presence and strong product portfolio have solidified its position as one of the best producers of ayurvedic products.

Organic India

Organic India is a leading producer of ayurvedic products, capitalizing on the growing demand for natural and organic medicines in India. The Indian ayurvedic products market, which includes brands like Organic India, is projected to grow at a CAGR of 17.55% from 2023 to 2032, reaching INR 3,207.6 Billion by 2032. This growth is driven by increasing health consciousness, the rising prevalence of medical disorders, and the easy availability of ayurvedic products through various distribution channels. Organic India benefits from the government's initiatives to promote ayurvedic products and organic farming, which has seen a 145.1% increase in organic agricultural land over the past decade. The brand's commitment to quality and sustainability aligns with the growing consumer preference for natural alternatives to synthetic chemicals and pharmaceuticals. For more detailed information, visit their official website.

Kerala Ayurveda

Kerala Ayurveda, a leading producer of ayurvedic products, is known for its significant growth and commitment to traditional practices. In the financial year ending March 2024, the company reported a revenue of INR 1.18 billion and a net income of INR 28.80 million, with an earnings per share of 2.61. The company has seen a notable increase in net sales, with a 20.42% year-over-year growth in consolidated net sales for June 2024, reaching Rs 28.64 crore. Kerala Ayurveda's products are categorized under GST rates of 5% for traditional medicines and 12% for proprietary formulations, ensuring compliance and transparency in taxation. The company's market cap stands at INR 5.04 billion, reflecting its strong market presence.

Sri Sri Tattva

Sri Sri Tattva is a leading brand in the production of ayurvedic and natural products, offering a wide range of healthcare supplements, personal care items, and food staples. Founded by Sri Sri Ravi Shankar in 2003, the company manufactures 95% of its products in-house and has a strong global presence, exporting to over 36 countries, with plans to expand to 70 countries. Sri Sri Tattva has a robust distribution network covering 2,00,000 general trade outlets and is set to open 1,000 franchise stores. The company has achieved significant growth, with e-commerce contributing around 10-12% to its revenue, and aims to increase this share. Sri Sri Tattva is recognized for its high-quality products and has been awarded the ISO 9001:2008 certification.

Jiva Ayurveda

Jiva Ayurveda is a leading brand in the Ayurveda market, founded in 1998, and is renowned for its comprehensive approach to health and wellness. The company has provided consultations to over one million patients across 1,800 cities and towns in India and conducts approximately 6,000 telemedicine consultations daily. With over 400 Ayurvedic doctors and support professionals, Jiva Ayurveda has expanded its services globally, including training international practitioners. The company has also implemented advanced training programs using Adobe Learning Manager, resulting in over 2,400 course enrollments in just 11 months. Jiva Ayurveda's commitment to authentic Ayurveda has made it a significant player in the industry. For more insights, visit their case study on Adobe's website.

Amrutam

Amrutam, a Gwalior-based D2C ayurvedic brand, has achieved remarkable growth by focusing on community building and simplifying traditional ayurvedic recipes for modern lifestyles. The brand posted a 240% year-over-year growth in FY21, driven by its digital transformation and commitment to quality, as evidenced by certifications from the Ministry of AYUSH and adherence to PETA's cruelty-free norms. Amrutam offers over 133 SKUs across skincare, haircare, and health supplements, with prices ranging from INR 60 to INR 2,000. The brand has seen significant traction, with around 60,000 users per month and a 50% customer retention rate. Amrutam's products are predominantly sold in India, with 95% of sales coming from the domestic market. For more insights into their innovative product offerings, visit Amrutam's official website.