Top Ayurvedic Beauty Brands Revolutionizing Skincare

Ayurvedic cosmetics have gained immense popularity due to their natural ingredients and holistic approach to beauty and skincare. As people increasingly seek out products that promote wellness from within, several brands have emerged as leaders in the Ayurvedic cosmetics market. These brands offer a range of products that blend traditional Ayurvedic knowledge with modern science to provide effective solutions for skincare, haircare, and overall wellness. Discover the top Ayurvedic cosmetic brands that prioritize ethics, sustainability, and authenticity, and learn how they can enhance your beauty regime in the list below.

Illustration of ayurvedic cosmetics

Best brands of ayurvedic cosmetics in 2025

Himalaya Herbals

Himalaya Herbals is a leading brand in the ayurvedic cosmetics market, renowned for combining ancient Ayurvedic practices with modern scientific validation. Founded in 1930 by Mohammad Manal, the company has expanded its product range to include personal care, wellness, baby care, and pharmaceuticals, with a global presence in 106 countries. Himalaya's products, such as the Neem face wash, are widely acclaimed for their natural ingredients and scientific rigor, catering to a broad audience, particularly millennials and Gen Z who favor organic and sustainable products. The company has experienced significant growth, boasting a 20% company-wide growth rate and over 50% growth in the baby care and wellness categories. Himalaya's dedication to research and development is highlighted by its 70,000 sq ft R&D center in Bangalore with over 275 research scientists. For more information, visit the official Himalaya Wellness website.

Forest Essentials

Forest Essentials is a pioneering brand in the luxury Ayurveda sector, accounting for 30% of the market share in India's luxury beauty Ayurveda market. Founded in 2000 by Mira Kulkarni, the brand has elevated traditional Ayurvedic recipes into premium, luxury products, attracting an elite clientele both domestically and internationally. With a valuation of Rs 8,300 crores, Forest Essentials has expanded aggressively, opening 22 stores in 2020-21 and planning to have 12 stores in the UK by 2024. The brand's commitment to 100% natural ingredients and high-quality formulations has resonated with consumers seeking authentic and holistic skincare solutions. Forest Essentials is well-positioned to capitalize on the growing demand for natural skincare, with the Indian Ayurvedic products market projected to reach Rs 1,82,400 crore by 2028.

Kama Ayurveda

Kama Ayurveda, founded by Vivek Sahni in 2002, has transformed the $18 billion Ayurveda industry by promoting authentic, classical Ayurvedic wellness globally. The brand has successfully navigated from a niche traditional practice to a global presence, with 65 standalone stores in India and a significant presence in international markets like the UK, including partnerships with prestigious locations such as Harrods. Kama Ayurveda's commitment to natural, long-term results through its "slow beauty" approach has resonated with conscious consumers, particularly Gen Z, who are educated and concerned about sustainability. The brand's products, such as Kumkumadi and Bringadi, have become household names, and its entry into the UK market has seen a significant rise in interest, with Google searches for 'Ayurveda beauty' increasing by 213% in the past year. With the global market for Ayurveda products projected to reach $21.12 billion by 2028, Kama Ayurveda is poised to lead the way in mainstreaming Ayurvedic beauty. For more information, visit their official website.

Biotique

Biotique, founded in 1992 by Vinita Jain, is a leading brand in the ayurvedic cosmetics market, combining ancient Ayurvedic principles with modern biotechnology to offer natural and effective beauty solutions. The brand has a significant market presence in the US, valued at approximately $30 million with a 10% annual growth rate, and it also sees substantial growth in India with a market expanding at a rate of 17.5% per year. Biotique's products are known for their natural ingredients, free from chemicals and preservatives, and are developed using advanced Swiss biotechnology. The brand has invested heavily in marketing, with a notable investment of Rs 450 crore in 2016, of which Rs 200 crore was dedicated to marketing efforts. Biotique's commitment to quality and innovation has positioned it as a preferred choice among health-conscious consumers.

SoulTree

SoulTree is a pioneering brand in the ayurvedic cosmetics market, known for its certified natural and organic products that carry the prestigious Naturkosmetik seal from BDIH, Germany. Founded in 2006 by Vishal Bhandari, SoulTree was the first Indian brand to offer European-certified natural personal care and beauty products, supporting small organic farmers in Uttarakhand. The brand has gained international recognition, retailing in countries like Japan, France, Germany, and the UK. In 2020, Lotus Herbals acquired a 100% stake in SoulTree, further expanding its reach. SoulTree's products are free from synthetic and harmful ingredients, ensuring full benefits of the herbs used.

Patanjali

Patanjali, founded by Baba Ramdev in 2006, has emerged as a leading producer of ayurvedic cosmetics, experiencing rapid growth with revenues jumping from $65 million in 2012 to over $1.57 billion in 2017. The company's popular products include Ayurvedic toothpaste, soap, hair oil, and shampoo, with a market share of around 11% in the toothpaste segment, significantly challenging multinational rivals like Colgate-Palmolive. Patanjali's success has driven other companies like Hindustan Unilever and Dabur to expand their natural and ayurvedic product lines. The brand's low advertising and operational costs, along with its 'swadeshi' or national appeal, have contributed to its success. By 2022, India expected the market for Ayurvedic products to rise to $8 billion, with Patanjali playing a significant role in this growth. For more information, you can visit their official website.

Just Herbs

Just Herbs is a leading brand in the ayurvedic cosmetics market, known for its pure, bespoke, and results-driven skin and hair care products made from certified organic and wildcrafted ingredients. Since its inception in 2014, the brand has expanded significantly, especially after the Marico merger in 2021, which helped it grow to over 500 retail touchpoints across India and achieve a revenue run rate of INR 100 Cr by FY24. Just Herbs focuses on safety, honesty, and effectiveness, ensuring all products are free from harsh chemicals like sulphates, parabens, and GMOs. The brand has innovatively modernized its packaging and branding to appeal to younger consumers, introducing products like Ayurvedic micellar water and herbal lip and cheek tints. With a strong commitment to customer feedback and product development, Just Herbs has become a prominent name in the natural and sustainable beauty market.

Lotus Herbals

Lotus Herbals, founded in 1993, is a leading producer of ayurvedic cosmetics, known for its natural and organic skincare, haircare, suncare, and makeup products. The company has experienced remarkable growth, with a 29% increase in top-line growth in the previous year and a robust presence in over 150,000 retail outlets and 16 countries. Lotus Herbals dedicates 10% of its revenues to strategic investments, having acquired or funded a dozen brands in the last three years. The company's products are crafted using traditional Ayurvedic knowledge combined with modern technology, addressing various customer needs such as skin brightening, nourishment, and anti-aging. Its premium clean beauty brand, Lotus Botanicals, launched in 2021, is designed to capture the growing demand for natural and organic beauty products. For more insights into Lotus Herbals' strategic initiatives, you can explore their investment strategy.

Khadi Natural

Khadi Natural is a leading manufacturer of ayurvedic cosmetics, known for its high-quality, natural, and authentic products. The company covers 18 states in India with 35 authorized distributors and exports to 25 countries worldwide through over 50 authorized sellers. Khadi Natural products are manufactured under the supervision of qualified Ayurvedic doctors, adhering to WHO, GMP, and ISO standards. The brand is 100% vegan, cruelty-free, and PETA certified, ensuring no animal testing is involved in the production process. With a wide range of herbal shampoos, natural soaps, and paraben-free cleansers, Khadi Natural caters to various healthcare needs using purely herbal ingredients. You can learn more about their commitment to natural cosmetics on their official page.

Dabur

Dabur is a leading producer of ayurvedic cosmetics, renowned for its strong presence in the Indian market. The company boasts a market share of 16% in the herbal oral care segment and 16.1% in the hair oil segment, with significant growth over the last four years. Dabur's products, such as Dabur Red and Amla, are used by over 50% of households, and the company aims to achieve a market share of 15-25% in the premium segment. With a focus on innovation, premiumization, and expanding distribution, Dabur has seen high single-digit revenue CAGR over the past four years. The company's strategic approach has resulted in increased market penetration, with its portfolio penetration reaching 76% in FY23. For more information, visit Dabur's website.