Top Ayurvedic Brands Revolutionizing Wellness

In recent years, Ayurveda has witnessed a considerable resurgence as people increasingly turn to holistic and natural approaches to health and wellness. This ancient practice, deeply rooted in Indian tradition, emphasizes balance in the body and harmony with nature, offering a myriad of products ranging from skincare to dietary supplements. Numerous brands have emerged, each presenting their unique spin on Ayurvedic principles while ensuring the purity and integrity of their offerings. To discover which brands have made a significant impact in the world of Ayurveda, we invite you to explore the detailed list below.

Illustration of ayurveda

Best brands of ayurveda in 2025

Dabur

Dabur India Ltd is a leading producer of Ayurvedic products, boasting a rich history that spans over a century. The company has a strong market presence, with a 15.8% market share in India and a distribution reach of 7.7 million retail outlets, including 1.4 million direct reach outlets. Dabur's product portfolio includes iconic brands like Dabur Chyawanprash, Dabur Honey, and Dabur Amla Hair Oil, which have become household staples. The company has achieved high single-digit revenue CAGR over the past four years, driven by its focus on core segments, innovation, and expanding distribution. Dabur aims to achieve double-digit growth and a market share of 15-25% in the premium segment. You can find more information about their products on their official website.

Patanjali Ayurved

Patanjali Ayurved, led by Baba Ramdev, has emerged as a leading producer of ayurvedic and FMCG products, with a significant 23.15% increase in total income to Rs 9,335.32 crore in FY24. Despite a 14.25% decline in revenue from operations to Rs 6,460.03 crore due to the transfer of its food business to Patanjali Foods, the company reported a five-fold jump in total profit to Rs 2,901.10 crore. Patanjali Ayurved's other income surged to Rs 2,875.29 crore, largely driven by the OFS of Patanjali Foods and income from other group entities. The company's advertising promotional expenses also increased by 9.28% to Rs 422.33 crore in FY24. With a strong presence in India through various distribution channels, Patanjali Ayurved continues to dominate the ayurvedic and FMCG market.

Himalaya Herbals

Himalaya Herbals is a leading brand in the ayurvedic market, renowned for its holistic wellness products and significant growth. The company has been registering over 20% growth at a company-wide level, with specific categories like baby care and wellness experiencing growth of upwards of 50%. By 2020, Himalaya aimed to become a billion-dollar company, with personal care contributing 42% of its total turnover. The brand enjoys a strong presence in the Asia-Pacific region, which holds a major share of the global Ayurvedic herbs market. Himalaya's online sales have also seen a significant spike, growing at 70% and expected to reach Rs 100 crore by 2018. For more insights on how Himalaya Drug Company planned to achieve this milestone, visit the Financial Express article.

Baidyanath

Baidyanath, a renowned brand in the Ayurvedic industry, is celebrated for its high-quality products that leverage traditional Ayurvedic formulations with modern production techniques. The brand, part of the Dabur group, has seen significant growth, contributing to the global Ayurvedic market which is projected to expand at a CAGR of 13.20% from 2024 to 2031, reaching USD 27,686.1 million by 2031. Baidyanath's products, including its popular Chyawanprash, have garnered a substantial market share, particularly in India where Ayurveda has deep cultural roots. The brand's commitment to quality and efficacy has been reinforced by clinical studies and customer trust, driving its market presence. With a rich history and strong market presence, Baidyanath continues to be a leading name in the Ayurvedic sector. For more details, visit their website: Baidyanath Ayurvedic Products.

Zandu

Zandu, a renowned brand in the ayurvedic industry, is recognized for its high-quality products that align with traditional ayurvedic principles. The brand is part of a market that is expected to grow at a CAGR of 15.63% from 2024 to 2031, reaching a valuation of around $33.11 billion by 2031. Zandu's products are popular globally, particularly in regions like Asia-Pacific, where the cultural acceptance of Ayurveda is deep-rooted. The brand's commitment to natural and holistic healthcare has contributed to its strong market presence, with key players like Zandu driving the market's expansion. As consumer preference for natural products increases, Zandu continues to be a significant player in the ayurvedic market. For more information, you can explore Zandu's official website.

Sri Sri Tattva

Sri Sri Tattva, founded by spiritual leader Sri Sri Ravi Shankar, is a prominent producer of ayurvedic products, catering to a niche market of urban middle-class consumers. The brand aims to expand its footprint by opening 1,000 stores through a franchisee model and has allocated Rs 200 crore for advertising and promotion. Sri Sri Tattva's products include health drinks, herbal toothpaste, cow's pure ghee, and various home care and lifestyle items. The brand supports the Art of Living foundation's rural and social welfare projects and expects significant growth in the Indian personal care market, which is projected to grow at a 25% CAGR over the next seven to eight years. By 2022, the market for Ayurvedic products in India is expected to rise to US$8 billion. For more detailed information, visit their official website.

Kottakkal Arya Vaidya Sala

Kottakkal Arya Vaidya Sala is a premier institution in the field of Ayurveda, founded in 1902 by Vaidyaratnam P. S. Varier. It is renowned for producing over 550 classical and proprietary Ayurvedic formulations, including Arishtams, Asavas, Bhasmas, and Kashayams. The institution manages five hospitals, including a 300-bed facility in Kottakkal and a fully charitable hospital, treating over 800,000 patients annually. With a significant presence in clinical services, medicine manufacturing, and research, Kottakkal Arya Vaidya Sala aims to reach a revenue of Rs 1000 crore by FY24, having already achieved a growth of over 25% in FY22. The brand has expanded into the FMCG sector with successful products like Ayurveda-based soaps and shampoos. For more details, visit their official website.

Kerala Ayurveda

Kerala Ayurveda Limited is a renowned leader in the Ayurvedic industry, boasting an 80-year legacy in Kerala, India, where Ayurveda has been meticulously preserved. The company has reported significant growth, with a 21.72% year-over-year increase in consolidated net sales for the quarter ended September 2024, reaching INR 31.85 crore. It operates a vast network of 30 clinics, 4 hospitals, and 2 retreat centers, serving over 70,000 clients annually. Kerala Ayurveda also maintains a modern GMP-certified manufacturing facility producing 350 classical and proprietary herbal formulations. The company's commitment to authentic Ayurvedic education and holistic health solutions has made it a trusted name globally. For more information, visit their official website.

Organic India

Organic India is a leading brand in the Ayurveda market, known for its high-quality, organic, and natural products. The brand has seen significant growth due to increasing consumer preference for holistic health solutions, with the global Ayurveda market projected to grow at a CAGR of 27.2% from 2024 to 2030. Organic India's products, such as dietary supplements, herbal extracts, and skincare items, align with the rising demand for natural and organic personal care products. In the U.S., where Organic India has a strong presence, the organic retail sales have demonstrated a consistent annual growth rate of 8%, reaching over USD 52 billion in 2021. The brand's commitment to sustainability and health benefits has contributed to its popularity, especially among consumers seeking alternative and safer health options. For more information about their products, visit the Organic India website.

Charak Pharma

Charak Pharma is a renowned brand in the ayurvedic industry, established in 1947 by the Shroff brothers, and it has carved a niche for itself in both the Indian and global markets. The company offers around 106 SKUs across various categories such as dental, gynaecology, and ortho, and is present in over two lakh outlets in India. Charak Pharma also exports its products to more than 30 countries, including the US, UK, and several European and Asian nations. The company has adapted to the digital era by launching its direct-to-consumer platform, Vedistry, which offers 56 SKUs and has seen significant growth in recent years. Charak Pharma's products, such as Kofol, Addyzoa capsule, and Hyponidd tablets, are highly regarded for their quality and effectiveness. For more insights on how Charak Pharma is expanding its business during the pandemic, read their inspiring story on YourStory.