Top Teeth Whitening Kits: Discover the Best Brands for a Radiant Smile

A bright, white smile is a universal symbol of confidence and health, making teeth whitening kits increasingly popular among those seeking an effortless dental makeover. With a plethora of brands promising remarkable results, selecting the right product can be daunting. Factors such as sensitivity, application method, and duration of results are all important considerations when choosing the perfect kit to fit your lifestyle. To aid you in your quest for gleaming teeth, we've compiled a comprehensive list of the best brands for teeth whitening kits below.

Illustration of teeth whitening kit

Best brands of teeth whitening kit in 2025

Crest

Crest, a leading brand in the teeth whitening market, has been a significant player due to its high-quality products and innovative solutions. In 2021, whitening toothpaste, a category where Crest is prominent, accounted for the highest market share of 33% in the global teeth whitening market. Crest's products, such as their teeth whitening strips and gels, are known for their efficiency and affordability, contributing to the market's growth. The brand's presence in both online and offline distribution channels, particularly in North America where it holds a substantial market share, further solidifies its position. With the global teeth whitening market expected to grow at a CAGR of 5.0% from 2022 to 2030, Crest is well-positioned to continue its dominance. For more information about their whitening products, visit Crest's official website.

Opalescence

Opalescence is a leading brand in the teeth whitening industry, renowned for its professional-grade products that offer superior results. With over 30 years of experience and more than 50 awards, Opalescence has brightened over 100 million smiles. Their teeth whitening gels, available in concentrations of 10%, 15%, 20%, 35%, and 45% carbamide peroxide, are designed for use with customized take-home trays, ensuring a personalized and effective whitening experience. The gels contain at least 20% water to prevent dehydration and are sweetened with xylitol to reduce the risk of tooth decay. Opalescence products are vegan, gluten-free, and kosher, catering to diverse patient needs. You can explore their range of products on their official website: Opalescence Teeth Whitening.

GLO Science

GLO Science stands out as a leading producer of teeth whitening kits, offering innovative and clinically proven solutions. Their patented technology, including advanced heat and spectrophotometry, ensures rapid and pain-free whitening, with users achieving up to 12 shades whiter in as little as 16 minutes without sensitivity. In a clinical trial, GLO users whitened 30% more than Crest 3D White Whitestrips, with an average of 4.8 shades lighter compared to 3.7 shades. The GLO At-Home Teeth Whitening Device has a 100% user satisfaction rate, with no reports of pain or cold sensitivity. GLO Science's products are FDA-registered and have received a 92% rating from the Dental Advisor, highlighting their excellence in the industry.

AuraGlow

Auraglow is a highly regarded brand in the teeth whitening market, known for its effective and easy-to-use kits. The Auraglow Teeth Whitening Kit utilizes 35% carbamide peroxide, a dental-grade whitening agent, and an LED light to achieve up to 10 shades whiter teeth in just 7 days. Users have reported noticeable results even after the first use, with minimal sensitivity and gum irritation. The kit is recommended for use over 7 to 14 days and is safe for enamel and oral additions like caps, veneers, and crowns. With positive reviews from various platforms, Auraglow stands out for its quality and affordability, priced at $48 or currently on sale for $36.99.

Snow

Snow Teeth Whitening is a leading brand in the oral care industry, known for its effective and safe teeth whitening kits. Founded in 2017, Snow has achieved remarkable success, with over 13 million customers in 2021 and $100 million in sales by 2020, earning it the title of the "Apple of Teeth Whitening." The kits, which include an LED mouthpiece and whitening serums containing hydrogen peroxide and carbamide peroxide, are designed for at-home use and offer customizable treatment options to minimize tooth sensitivity. Snow's products are dentist-formulated, cruelty-free, vegan, and enamel-safe, with a 60-day money-back guarantee. With millions of happy customers and thousands of five-star reviews, Snow stands out as a trusted and innovative brand in teeth whitening.

Colgate

Colgate-Palmolive is a leading global brand in the teeth whitening market, dominating with a revenue share of over 14% in the global teeth whitening products market. The company has introduced innovative products such as the Colgate Whitening with Baking Soda & Peroxide, which combines whitening, baking soda, and peroxide benefits. Colgate's eCommerce sales increased by 26% globally in 2019, with strong growth in North America, and the company has also leveraged AI and augmented reality to enhance the consumer experience with products like the Optic White Overnight Teeth Whitening Pen. In 2021, 37 million Americans used tooth whiteners, contributing to the significant growth of the market. Colgate's strategic marketing and product innovations have solidified its position as a leader in the teeth whitening industry. For more details, visit their teeth whitening products page.

Philips Zoom

Philips Zoom is a leading brand in the teeth whitening market, known for its effective and clinically proven treatments. It can whiten teeth up to 8 shades in just 45 minutes using its light-activated technology, with many patients experiencing little or no tooth sensitivity. Philips Zoom offers both in-office and take-home treatments, tailored to individual needs and lifestyles. The brand is the No.1 patient-requested professional whitening brand, and its treatments are often recommended by dental professionals. In 2021, SmileDirectClub Inc. reported significant growth in teeth whitening and straightening, reflecting the broader market trend driven by brands like Philips Zoom.

Smile Brilliant

Smile Brilliant is a highly regarded brand for teeth whitening kits, known for its lab-direct, custom-fitted DIY system that offers professional results at a fraction of the cost, starting at just $149. The system has earned a 4.8-star average in Google customer reviews, with nearly 85% of reviewers giving it a full five stars. It eliminates the need for dental office visits, cutting costs by up to 70% compared to conventional teeth whitening methods. The kit includes custom-fitted trays, whitening gel, and desensitizing gel for sensitive teeth, making it a comprehensive solution. Thousands of reviewers have praised its ease of use and effective results.

Supersmile

Supersmile is renowned as one of the best producers of teeth whitening kits, offering products that whiten teeth up to 6 shades in just 5 days without causing sensitivity. Their Calprox® formula, developed through a meticulous 72-hour production process, is 75% less abrasive than the ADA limit and fights plaque 10 times better than leading plaque-removing toothpastes. Supersmile products are also silica-free, gluten-free, sulfate-free, and dye-free, making them safe for various dental needs, including whitening bonded teeth and veneers. Studies have backed up the effectiveness of Supersmile, demonstrating superior whitening results since 2017. The products also remineralize and restore enamel, protecting against cavities with fluoride, calcium, and phosphates.

Go Smile

Go Smile is a renowned brand in the teeth whitening industry, known for its clinically proven and innovative products that have been whitening smiles for nearly 20 years. Their tooth whitening system is designed to provide a whiter smile in just one week without strips or trays, using a patented, airtight applicator that protects the potency of the whitening serum. Each single-use applicator contains a capsule of effective yet gentle whitening serum that penetrates to whiten teeth inside and out without sensitivity. Go Smile's products are developed by dentists and backed by strong clinical studies, including those from Columbia University. This brand has helped whiten millions of smiles, making it a trusted choice for at-home teeth whitening. For more details about their tooth whitening system, visit the Go Smile product page on Target.