When it comes to maintaining luscious, healthy locks, choosing the right deep conditioner is key. The market is brimming with exceptional brands that cater to a variety of hair types and needs, ensuring everyone can find their perfect match. From high-end luxury options to reliable drugstore offerings, the best brands stand out for their ability to deeply nourish and rejuvenate your hair. Curious to see which brands top the list for the best deep conditioners? Discover our curated selection below.
Illustration of deep conditioner
Best brands of deep conditioner in 2025
Olaplex
Olaplex is renowned as one of the top producers of deep conditioning hair care products, particularly known for its ability to repair damaged hair through its patented ingredient, Bis-Aminopropyl Diglycol Dimaleate. Founded in 2014 in California, Olaplex has gained significant popularity globally, with brand awareness reaching 33% among consumers in the United States and nearly 40% in the United Kingdom by 2022. The company's products, such as the No. 3 Hair Perfector and No. 4 Bond Shampoo, are highly praised for their effectiveness in restoring and strengthening hair, reducing frizz, and adding shine. In 2023, Olaplex generated net sales of over $458 million, with the professional channel and direct-to-consumer sales each contributing around $143 million. Despite recent controversies and a decline in sales, Olaplex remains a favorite among hair care enthusiasts. For more insights on Olaplex's net sales worldwide, visit the provided link.
SheaMoisture
SheaMoisture is a renowned brand in the personal care industry, particularly celebrated for its high-quality deep conditioners that cater to diverse hair types. Founded in 1991 by Nyema Tubman and Richelieu Dennis, the company is now owned by Unilever, a testament to its growth and reputation. SheaMoisture's products, such as the Avocado Butter & Manuka Honey Deep Conditioner, are formulated with natural ingredients like shea butter, avocado oil, and manuka honey, providing deep hydration and nourishment to the hair. The brand has received several accolades, including being voted Overall Favorite Brand in Naturally Curly's annual Best of the Best survey in 2015 and 2016. With a strong commitment to sustainability and ethnic inclusion, SheaMoisture continues to be a trusted name in the hair care market.
Briogeo
Briogeo is renowned as one of the best producers of deep conditioners, particularly with their "Don't Despair, Repair!" line, which has garnered multiple awards, including 6 Allure Reader's Choice Awards and 8 Beauty Editor Awards. This deep conditioning mask is formulated with a unique NOVA Complex, blending B-vitamins, rosehip and argan oils, algae, and biotin to restore hydration and vibrancy to dry, damaged hair. It has been clinically proven to make hair 2x stronger after just three uses. The product is free from harmful ingredients and is part of Briogeo's commitment to clean, plant-based haircare. Founded by Nancy Twine, Briogeo has been innovating in the haircare industry for over a decade. Discover more about their mission and products on their official website.
Moroccanoil
Moroccanoil is renowned as one of the best producers of deep conditioners, with products like the Moroccanoil Intense Hydrating Mask and the Moroccanoil Restorative Hair Mask receiving high praise for their hydrating and restorative properties. These products are packed with argan oil, shea butter, and restorative proteins, making them highly effective for dry, damaged, and color-treated hair. Users have reported significant improvements in hair softness, manageability, and shine, with some noticing a difference after just one use. The brand's strong performance is also reflected in its sales metrics, with the Moroccanoil Treatment selling approximately 31,817 units monthly on Amazon, generating a revenue of around $1,113,595. Moroccanoil's products are widely recommended for their ability to transform hair health and appearance.
Amika
Amika stands out as a top producer of deep conditioners, known for its commitment to sustainability and clean beauty. Certified as a B Corp and Climate Neutral, Amika ensures its products are cruelty-free, vegan, and free from harmful ingredients like sulfates, parabens, and phthalates. The Soulfood Nourishing Mask, a bestseller, is designed for all hair types and porosity, providing noticeable softness and shine with its silicone-rich formula. This mask has garnered high ratings, with over 2,600 reviews and a 4.9-star rating, highlighting its effectiveness in hydrating and restoring hair health. Amika's products have also seen significant growth, with a 222% increase in paid search revenue and a 115% increase in new users since their DTC e-commerce pivot in 2020.
Redken
Redken is renowned as a top producer of deep conditioners, particularly with its All Soft Heavy Cream Moisturizing Hair Mask, which intensely softens and controls frizz, strengthens hair, and provides maximum moisture replenishment. This product is formulated with Redken's Moisture Complex and Argan Oil, making it a favorite among 8% of hair care users in the United States, with 75% of these users showing loyalty to the brand. The brand's awareness stands at 55%, and 12% of U.S. hair care users express a liking for Redken. The All Soft Heavy Cream mask is designed to transform the texture of dry and brittle hair, enhancing manageability, movement, and shine. Redken's commitment to quality and customer satisfaction is evident in its product formulations and user feedback.
It’s a 10
It's a 10 is renowned as one of the best producers of deep conditioners, offering high-quality, luxury hair care products that cater to every hair type. Their Miracle Deep Conditioner Plus Keratin is particularly praised for its ability to leave hair silky, shiny, and ultra-soft, while strengthening and fortifying damaged hair with keratin-infused formulas. This product can be used daily or as a weekly deep conditioning mask, enhancing body and prolonging color, and it has received a 4.7 out of 5-star rating from 137 reviews. With over 20 years of expertise, It's a 10 has become a go-to brand for beauty editors, professional hairstylists, and clients worldwide. The brand's products are featured in prominent publications such as Allure, Elle, and Harper's Bazaar.
Kérastase
Kerastase is renowned as one of the top producers of deep conditioners, boasting a brand awareness of 34% among hair care users in the United States. Despite this, only 6% of U.S. hair care users actually utilize Kerastase products, highlighting a substantial gap between awareness and actual usage. However, the brand enjoys a high loyalty rate, with around 4% of hair care users likely to reuse Kerastase, translating to an impressive 67% loyalty among its existing users. Kerastase is part of the broader luxury hair care market, valued at USD 18.20 billion in 2023 and projected to grow at a CAGR of 6.75% from 2024 to 2032. The brand's products, including its deep conditioners, are favored by 21% of those familiar with the brand, reflecting its strong brand equity. For more insights, visit the Kerastase hair care brand profile.
Aveda
Aveda is renowned as one of the best producers of deep conditioners, particularly with their Nutriplenish Conditioner Deep Moisture, which is 96% naturally derived and features a vegan superfood blend of organic pomegranate seed oil, organic coconut oil, and mango butter. This rich formula deeply replenishes dry hair with 50% more butters than the light moisture version, making it ideal for dry to very dry hair types. The conditioner is part of Aveda's cruelty-free and sustainable product line, using 100% PCR HDPE bottles and offering a liter size that reduces plastic use by up to 28%. Aveda's commitment to natural ingredients and eco-friendly packaging has made it a favorite among those seeking luxurious and effective hair care. The brand's Pure-Fume aroma, featuring cocoa, ginger, and cardamom, adds to the product's allure.
Aussie
Aussie is renowned as one of the best producers of deep conditioners, particularly with its 3 Minute Miracle line, which provides statistically significant conditioning benefits for both wet and dry hair, especially on Caucasian chemically damaged hair. The Aussie 3 Minute Miracle Reconstructor reduces hair breakage by up to 90% and is the #1 UK hair conditioning treatment in terms of domestic value sales over the past 52 weeks as of May 2022. This product absorbs quickly and deeply, transforming damaged hair into silky, ready-to-style strands. It is also PETA certified cruelty-free, making it a popular choice among consumers. The product's effectiveness is backed by data from IRI, a third-party data analytics and market research company.
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