Lip balm is a must-have in everyone's beauty or skincare routine, providing essential moisture and protection for our lips against harsh weather conditions. As consumers become more conscious of their purchases, several brands have emerged, offering high-quality and innovative lip balms to cater to a diverse range of preferences. From natural, organic options to those packed with advanced hydrating ingredients, the market offers a wide selection of brands that have made a name for themselves through superior quality and customer satisfaction. Curious about which brands top the list for the best lip balms? Read on to discover our curated selection below.
Illustration of lip balm
Best brands of lip balm in 2025
Burt's Bees
Burt's Bees is a leading brand in the lip balm market, known for its commitment to natural and organic ingredients, such as beeswax, coconut oil, and sunflower oil. Founded 25 years ago in Maine by Burt Shavitz and Roxane Quimby, the company has pioneered the use of safe, non-toxic ingredients long before it became a trend. Burt's Bees lip balms are highly popular, with a rumor that one is sold every second, and the brand is part of the growing demand for natural and organic lip care products. The company's focus on sustainability and transparency has made it a favorite among consumers, contributing to the lip balm market's expected growth, particularly in the Asia-Pacific region which holds a 32% market share. Burt's Bees is among the key players driving the market forward with its innovative and health-conscious products. For more details about their products, visit their official website.
EOS
EOS (Evolution of Smooth) is a highly successful and recognizable brand that has revolutionized the lip balm market with its innovative and aesthetically pleasing products. Founded in 2006 by Jonathan Teller, Sanjiv Mehra, and Craig Dubitsky, EOS achieved a significant 11.5% market share in the U.S. by 2015, making it the second highest-selling lip care brand globally. The company's iconic sphere-shaped lip balm, launched in 2009, quickly gained popularity and helped EOS become a leading brand in every country it entered. EOS products are known for their natural and organic ingredients, colorful packaging, and user-friendly design, which have driven the brand's rapid growth and consumer loyalty. By 2017, EOS was selling nearly 2 million units per week globally. For more detailed information, visit their official website.
Nivea
NIVEA is a leading brand in the lip balm market, renowned for its high-quality skincare products. In 2023, NIVEA's consumer business segment, including its lip care products, experienced an impressive organic growth of 16.2% globally, with nominal sales rising from EUR4,732 million to EUR5,304 million. The brand's robust performance is fueled by its expansive presence in 173 countries and its unwavering commitment to innovation, backed by a dedicated team of 1,290 scientists and more than 1,700 R&D studies annually. NIVEA's lip care products are an integral part of its broader skincare portfolio which has witnessed remarkable gains, particularly in emerging markets such as Mexico, Chile, and India. The brand's emphasis on effective skincare and the strong consumer preference for its products underscore its dominance in the lip balm market. For more information about their products, visit their official website.
Carmex
Carmex, a renowned brand in the lip balm market, has been a leader in lip care since its inception in 1937 by Alfred Woelbing. The company, now based in Franklin, Wisconsin, produces over 80 million units annually and is sold in 36 countries worldwide. Carmex has adapted to market trends, introducing new product forms like tubes and sticks in the late 1980s and 1990s, and has maintained its position despite competition from larger companies like Burt's Bees and ChapStick. The brand is particularly popular in the UK and is one of the fastest-growing in South Korea. Carmex's commitment to quality and innovation has made it a trusted name in the industry. For more information about their history, visit their official website.
ChapStick
ChapStick is a leading brand in the lip care products market, holding a dominant 20% share in the U.S. and contributing significantly to the global lip balm market, which is projected to grow from USD 2.5 billion in 2023 to USD 4.3 billion by 2033 with a CAGR of 5.8%. ChapStick's products are widely available in hypermarkets and supermarkets, which dominate the distribution channels with a 33.8% market share. The brand is particularly popular among consumers who use lip balm regularly, with 75% of women and 50% of men applying it 2-3 times per day. ChapStick's long-standing reputation for reliability and effectiveness has helped it maintain a strong market presence. The brand is part of a market where the average person uses 2-3 lip balms annually and owns approximately 4 products at any given time. For more details on their extensive lip care products, visit their website.
Fresh
Fresh's Sugar Lip Treatment is a bestselling and cult-favorite product, renowned for its moisturizing, protective, and smoothing properties, making it a staple among Hollywood's elite. This lip treatment blends reparative oils and waxes with real sugar, black currant oil, and antioxidant grapeseed polyphenols, providing year-round protection with SPF 15. Available in 10 tinted shades and one transparent option, each retails for $24. The product is praised for its creamy texture, impressive lasting power of 3-4 hours, and chic, durable packaging. It is free from mineral oils, ensuring deep nourishment and repair for the lips. For more details, visit the Sugar Lip Treatment product page.
L'Occitane
L'Occitane en Provence is renowned for its high-quality lip balms, particularly the 100% pure Shea Butter range, which has garnered a loyal customer base due to its versatility and effectiveness. In the fiscal year 2024, L'Occitane en Provence achieved net sales of approximately 1.39 billion euros, with significant growth driven by its successful marketing campaigns and product strategies, especially in China where it saw double-digit sales growth. The brand's iconic Shea Butter Hand Cream went viral on social media, contributing to its top 10 ranking in earned media value in the US. L'Occitane's investments in strengthening brand equity, packaging redesign, and enhancing retail and digital experiences have further solidified its position as a leading beauty brand. Its products, including lip balms, are popular for their natural ingredients and beneficial properties.
Laneige
Laneige is a leading brand in the lip balm market, known for its highly successful products such as the Lip Sleeping Mask and Lip Glowy Balm. The brand's lip care products have seen significant growth, with Laneige's sales doubling in Europe driven by its lip care items, and one Lip Sleeping Mask being sold every three seconds globally in 2023. Discover more about Laneige's remarkable expansion and product offerings in the Western markets by visiting their official article.
Drunk Elephant
Drunk Elephant's Lippe Balm is renowned for its luxurious and effective formulation, featuring ingredients like shea butter, safflower seed oil, and peptides that deeply moisturize and nourish the lips. This cruelty-free, alcohol-free, and silicone-free balm is highly absorbable and provides long-lasting hydration, making it a favorite among users despite its premium price of $18 for 3.7g. The brand has seen significant growth, with year-to-date sales skyrocketing over 90% in the Americas and a 77% increase globally as of 2023. The Lippe Balm's unique concave shape and lightweight texture ensure it fits perfectly on the lips and stays effective for hours. With its high-quality ingredients and innovative packaging, Drunk Elephant solidifies its position as a top producer of lip balms. For more details, explore the Lippe Balm at Space NK.
Bite Beauty
Bite Beauty, a Canadian company, is renowned for its Agave Lip Balm, a highly hydrating product ideal for extremely dry lips. Introduced in various forms, including the Agave Lip Mask and Agave Lip Balm, these products are celebrated for their thick, luxurious texture and long-lasting hydration. The Agave Lip Mask, available in five types, including Natural, Champagne, Smashed, Maple, and Lavender, has been a favorite among users since its release, with many praising its ability to heal and soften lips even in harsh winter conditions. The products are cruelty-free, gluten-free, and vegan, aligning with modern consumer preferences. With a price point of around $20-$26 CAD, these lip care products offer exceptional value for their high-quality ingredients and effectiveness.
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