Top Teeth Whitening Brands for a Brighter Smile

A dazzling smile can enhance your confidence and leave a lasting impression, making teeth whitening an appealing option for many. With a plethora of products available, choosing the right brand ensures not just a brighter smile but also the safety and health of your teeth. From at-home kits to professional-grade treatments, numerous brands are making waves by offering effective results. Curious to know which brands top the list for best teeth whitening solutions? Discover more below.

Illustration of teeth whitening

Best brands of teeth whitening in 2025

Crest

Crest is renowned as one of the best producers of teeth whitening products, particularly with its 3DWhitestrips, which are enamel-safe and effective, recommended by dentists, and can whiten teeth up to 30 levels in as few as 14 treatments. The strongest Crest whitening strips contain about 14% hydrogen peroxide, and they are designed for daily use with virtually no sensitivity. Crest is the #1 teeth whitening brand in America, based on U.S. reported sales data for the year ending in 2022. Their products are known for their convenience, with no messy trays or gels, and they offer a 60-day satisfaction guarantee. Crest's whitening strips are also noted for their long-lasting results, which can last over 6 months.

Opalescence

Opalescence is a leading brand in the teeth whitening industry, having professionally whitened over 100 million smiles worldwide. With over 30 years of experience, Opalescence offers a range of products, including the Opalescence PF teeth whitening gel, which comes in five concentrations (10%, 15%, 20%, 35%, and 45% carbamide peroxide) and three flavors. This gel is formulated with 20% water content to prevent dehydration and contains potassium nitrate and fluoride for patient comfort. Opalescence products are vegan, gluten-free, and kosher, catering to diverse lifestyles. The brand has earned more than 50 teeth whitening awards, solidifying its position as the #1 professional teeth whitening brand globally.

Philips Zoom

Philips Zoom is a leading brand in professional teeth whitening, clinically proven to whiten teeth up to eight shades in just 45 minutes using its WhiteSpeed technology. This light-accelerated system is the No.1 patient-requested professional whitening brand, offering superior results and efficacy compared to other alternatives. With customizable intensity settings, 99% of patients experience little to no sensitivity during the treatment. Philips Zoom WhiteSpeed uses a 25% hydrogen peroxide gel, showing 55% better results than competitors' 40% HP gel. The system includes comprehensive kits for both in-office and take-home post-care maintenance. For more information, visit the Philips Zoom WhiteSpeed page.

Colgate

Colgate is a leading brand in the teeth whitening market, known for its effective and safe products. The Colgate Optic White toothpaste, for instance, removes 6X more surface stains than ordinary non-whitening toothpaste after just two weeks of use, and it is enamel-safe and designed for daily use. In the global teeth whitening market, which was valued at USD 6.9 billion in 2021, whitening toothpaste like Colgate's accounted for the highest market share of 33%. Colgate's products, such as the Optic White Professional Take-Home Whitening Kit, offer dramatic results in as little as 5 days with a 10-minute wear time, utilizing 9% hydrogen peroxide. These products are backed by clinical studies that demonstrate their efficacy in whitening teeth and controlling plaque and gingivitis.

GLO Science

GLO Science is a leading brand in teeth whitening, renowned for its innovative and patented heat and light technology that enhances whitening efficacy while minimizing sensitivity. In a clinical trial, GLO At-Home Teeth Whitening Device users achieved an average of 4.8 shades whiter compared to 3.7 shades with Crest 3D White strips over 10 days, with 100% user satisfaction and no reported sensitivity. The products feature 10% hydrogen peroxide gel and are FDA-registered, vegan, gluten, and latex-free. GLO Science has over 25 issued patents and is used by over 5,000 dental practices nationwide. The technology ensures quick and effective results, with some users reporting up to 10 shades whiter within a comfortable timeframe. Discover more about their cutting-edge technology and heat technology versus teeth whitening strips.

AuraGlow

Auraglow is a renowned brand in the teeth whitening industry, known for its effective and safe at-home whitening products. Since 2014, Auraglow has whitened millions of smiles using carbamide peroxide, with their 35% carbamide peroxide gel showing an average shade improvement of 7.11 shades in just 7 days, and some users achieving up to 10 shades of whitening. Their products are clinically proven, causing no significant gum irritation or teeth sensitivity, and are manufactured in the USA. The Auraglow Deluxe Home Teeth Whitening Kit is highly recommended, offering results in as little as one treatment and whitening up to 10 shades in 7 days. With a user-friendly design and minimal sensitivity, Auraglow stands out as a reliable choice for teeth whitening. You can explore their teeth whitening gel for more information on achieving a brighter smile at home.

Snow

Snow is a leading direct-to-consumer (DTC) oral care brand, renowned for its effective and gentle teeth whitening products. Founded by Josh Elizetxe in 2017, Snow achieved $100 million in sales within just three years and has served over 13 million customers by 2021. Their products, which include LED mouthpieces and whitening serums, are dentist-formulated and known for causing virtually zero sensitivity. Snow's success has earned it the title of the "Apple of Teeth Whitening," with a strong presence across various marketing channels including Facebook, Instagram, YouTube, and TikTok. The brand is also committed to customer satisfaction, offering a 60-day money-back guarantee.

iSmile

iSmile is a leading brand in the teeth whitening market, offering products that deliver professional-grade results from the comfort of home. Their Deluxe Home Teeth Whitening System includes a powerful blue LED light and zero sensitivity gel, allowing users to achieve up to 8 shades whiter teeth in just 7 days with only 10 minutes of use per day. The system uses 35% Carbamide Peroxide, a clinically proven ingredient, and has received over 25,000 positive reviews. iSmile's products are designed for ease of use, with a universal comfort fit silicone mouth tray that requires no molding. This brand stands out for its effective and convenient teeth whitening solutions.

GoSmile

GoSmile is a leading brand in the teeth whitening industry, known for its fast, easy, and effective products that are free from sensitivity, strips, and trays. The company has perfected formulas containing the right amount of peroxide to safely and thoroughly whiten teeth, with no expected side effects of sensitivity. GoSmile's products are clinically proven and have been innovating since their foundation, making them a reliable choice for consumers seeking a brighter smile. The brand has also partnered with notable entities, such as McLaren Racing, and has appointed new leadership to continue its growth, as seen in the appointment of a new CEO in 2018. With a revenue of $7 million, GoSmile remains a significant player in the dental care market.

Supersmile

Supersmile is a leading brand in teeth whitening, renowned for its clinically developed, professional whitening and maintenance system created by Dr. Irwin Smigel, the founder of the American Society for Dental Aesthetics. Its products, such as the whitening toothpaste, can whiten teeth up to 6 shades in 5 days without sensitivity and are 75% less abrasive than the ADA limit. Supersmile's Calprox® formula fights plaque 10 times better than leading plaque-removing toothpastes and remineralizes enamel while fighting cavities. The brand's meticulous 72-hour production process ensures high-quality products. Recommended by cosmetic dentists, Supersmile has been a trusted name since the 1970s.