Keratin treatments have surged in popularity, promising smoother and more manageable hair for those who struggle with frizz and flyaways. With numerous brands entering the market, selecting the right one can be a daunting task. Some offer intense treatments designed for thick, unmanageable hair, while others cater to sensitive scalps with gentle, nourishing ingredients. Below, we unravel the top brands in the keratin space, designed to cater to a variety of hair types and preferences.
Illustration of keratin
Best brands of keratin in 2025
Brazilian Blowout
The Brazilian Blowout brand is renowned for its high-quality keratin-based hair smoothing products, despite controversies surrounding the presence of formaldehyde. Laboratory analyses by Oregon OSHA found that even the "formaldehyde free" versions of Brazilian Blowout products contained significant levels of formaldehyde, ranging from 6.8 to 11.8 percent. The treatment involves a polymer system that creates a protective protein layer around the hair shaft, reducing frizz and maintaining natural movement, with results lasting up to 12 weeks. The application process is quicker compared to other treatments, involving blow-drying and flat ironing to seal the formula. However, the use of formaldehyde has raised health and safety concerns, highlighting the need for careful consideration. For more detailed information about their products and innovations, visit the official Brazilian Blowout website.
Keratin Complex
Keratin Complex is a leading brand in the keratin market, known for its high-quality keratin treatments and hair care products that enhance hair strength, manageability, and shine. The brand's products, such as the Keratin Care Smoothing Shampoo and Conditioner, are popular for their frizz-control and suitability for all hair types. In 2024, Keratin Complex launched jumbo sizes of these products, catering to both salon professionals and clients. The brand's innovations, including the integration of Signature Keratin, aloe vera, shea butter, and argan oil, contribute to its market growth. The global keratin hair care products market, in which Keratin Complex is a key player, is projected to grow at a CAGR of 7.4% from 2024 to 2030.
GK Hair
GK Hair, a renowned brand in the global keratin market, is distinguished for its high-quality keratin-based hair care products. The global keratin market, valued at USD 1.28 billion in 2023, is projected to grow at a CAGR of 7.3% to reach USD 2.26 billion by 2031, with keratin hair care products being a significant segment driven by increasing adoption and advances in formulation technology. GK Hair benefits from this trend, particularly in regions like Asia-Pacific, where the market is expected to expand substantially due to rising disposable incomes and a growing emphasis on personal grooming. The brand's products are popular for their ability to provide superior strength, shine, and frizz control, aligning with consumer preferences for salon-grade treatments at home. With the personal care and cosmetic market accounting for a major share of the keratin market, GK Hair is well-positioned to capitalize on this growing demand.
CHI Keratin
CHI Keratin, a brand under Farouk Systems, is renowned for its high-quality, professional hair care products that utilize advanced keratin technology. The CHI Keratin line, including products like the Keratin Silk Infusion, promotes long-lasting, healthier hair by improving elasticity, preventing breakage, and adding intense hydration to restore softness and shine. These products are sulfate-free, paraben-free, and cruelty-free, aligning with the brand's commitment to ethical haircare. The global keratin market, which CHI is a part of, is expected to grow at a CAGR of 6.0% from 2024 to 2032, driven by increasing demand for keratin-based hair care solutions. CHI's keratin products protect against heat damage, making them ideal for users of flat irons and curling irons.
OGX
OGX is renowned as one of the best producers of keratin-based hair care products, offering a range of shampoos and conditioners that are formulated without sulfated surfactants and parabens, ensuring gentle and effective care for various hair types. Their Anti-Breakage + Keratin Oil Shampoo and Ever-Straightening + Brazilian Keratin Therapy Shampoo are particularly popular for their ability to strengthen hair, reduce frizz, and add a glossy shine. These products are enriched with hydrolyzed keratin, argan oil, coconut oil, avocado oil, and cocoa butter, providing comprehensive nourishment and hydration. OGX products are available in 13 fl oz and 25.4 fl oz sizes, catering to different user needs. By using OGX keratin products, users can achieve stronger, smoother, and more luminous hair.
L’ANZA Healing Haircare
L'ANZA Healing Haircare is renowned for its advanced keratin-based products, utilizing the proprietary Keratin Bond System and Keratin Healing System (KHS) to heal, seal, and protect hair. With over 30 years of pioneering cutting-edge technology, L'ANZA products are approved by global health agencies such as the FDA, EU, CTFA, and CIR, ensuring the highest safety standards. The Keratin Healing Oil (KHO) line, for instance, includes the Rapid Bond Reconstructor, which is clinically proven to be the number 1 product for strengthening hair, and the Bond Smoothing Styler, which is 98% more effective at preventing frizz than competitors. L'ANZA's formulas also incorporate wildcrafted botanicals and potent actives, providing full-spectrum UV protection and thermal protection. Their sulfate-free shampoos, featuring natural surfactants like Polynesian Gugo Bark, gently cleanse without stripping vital oils.
Keratin Research
Keratin Research is a prominent brand in the keratin market, known for its high-quality keratin treatments that cater to various hair types, including coarse, thick, and curly hair. Their products, such as the GOLD LABEL, INVERTO 60, and INVERTO ONE, are concentrated with proteins to repair and enhance hair health. The global keratin market, which includes such products, is expected to grow at a CAGR of 6.2% from 2022 to 2030, driven by increasing demand in the personal care and cosmetic industry. Keratin treatments from brands like Keratin Research are popular for their ability to deliver softness, shine, and overall hair health. The Asia-Pacific region, which dominates the market, is a key driver of this growth.
Nexxus
Nexxus is a renowned brand in the hair care industry, particularly celebrated for its keratin-based products, such as the Keraphix collection, which is clinically proven to heal signs of severe hair damage in just one use. Infused with the exclusive PROTEINFUSION blend of Keratin Protein and black rice, these products restore hair health by addressing key amino acid losses, notably Glutamic Acid. The Keraphix shampoo, conditioner, and hair mask are designed for all hair types and have garnered high praise, with a 4.7-star rating from over 273 reviews. Nexxus has won over 100 awards for its products, underscoring its commitment to quality and effectiveness. The Keraphix system is part of a broader range of salon-crafted treatments that bring professional results to home care.
Keratherapy
Keratherapy is a leading brand in the hair care industry, renowned for its professional keratin smoothing and conditioning treatments that enhance hair health by replenishing keratin levels, which make up approximately 80% of human hair. Their products are paraben-free, sodium chloride-free, and sulfate-free, ensuring a clean and effective treatment. The brand's KERABOND Technology combines keratin with organics, botanicals, amino acids, and conditioning agents to deliver a super-conditioning complex. Keratherapy's treatments improve hair strength, shine, and manageability, particularly beneficial as keratin levels decrease with age. Their products cater to all hair types and textures, offering a wide range of solutions for various hair needs. For more information, visit Keratherapy's website.
Peter Coppola
Peter Coppola's brand is a leading producer of keratin products, known for its innovative and effective solutions in the hair care industry. His new company, Peter Coppola Keratin Concept, launched in June, offers formaldehyde-free products that target aging and damaged hair, aiming to be sold in up to 30,000 salons by the end of 2014. The products, such as the Legacy line, use a combination of keratin protein, ceramides, and other actives to reverse signs of damage, catering to the needs of 68 million baby boomers seeking anti-aging hair care. The global keratin market, which includes Peter Coppola's products, is expected to grow at a CAGR of 6.2% from 2022 to 2030, with the personal care and cosmetics segment accounting for 45% of the market share in 2021. For more details on their keratin smoothing and refinishing treatments, visit the official Peter Coppola website.
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