The Brazilian keratin treatment has gained immense popularity among those seeking to achieve smooth, shiny hair. Known for its ability to reduce frizz and enhance manageability, it has become a go-to solution for many. However, the success of the treatment heavily depends on the brand used, as they vary in quality and results. To discover the top brands for Brazilian keratin treatment that promise professional results, continue reading below.
Illustration of brazilian keratin treatment
Best brands of brazilian keratin treatment in 2025
Keratin Complex
Keratin Complex, a renowned brand in the hair care industry, is highly regarded for its Brazilian keratin treatments, which can eliminate up to 95% of frizz, leaving hair smooth, shiny, and luxurious. These treatments, such as the Coppola Keratin Complex Treatment, are OSHA compliant and safe to use on all hair types, including color-treated, chemically processed, and highlighted hair. The results typically last 3 to 5 months, depending on the hair type, and the treatments are designed to make hair smoother, silkier, and easier to manage. Keratin Complex treatments have been popular since their introduction in the US in 2007 and are favored by professionals for their high-performance and long-lasting benefits. The brand's commitment to safety and effectiveness has made it a top choice in the industry.
Cadiveu Professional
Cadiveu Professional is a leading brand in the Brazilian keratin treatment market, known for its high-performance and chemical-free products. Introduced in 2006, Cadiveu Brasil Cacau has gained popularity in over 30 countries for its innovative, formaldehyde-free formula that restores hair health and provides a smooth, radiant finish for up to six months. The brand's ECO keratin treatment is suitable for all hair types, including dyed, bleached, and previously smoothed hair. Cadiveu's products are favored by hairstylists and celebrities worldwide for their quick application, cost-effectiveness, and ability to complement other salon services. With a strong presence in the Brazilian market, Cadiveu continues to invest in research and development to stay ahead in the beauty industry. For more details, visit the Cadiveu Brasil Cacau product page.
Brazilian Blowout
The Brazilian Blowout is a renowned brand in the hair care industry, particularly for its Brazilian keratin treatment, which offers exceptional smoothing, strengthening, and shine-enhancing results. This treatment can last between 2 to 4 months with proper care, and it allows for immediate hair washing post-treatment, a convenience that sets it apart from other keratin treatments. The Brazilian Blowout uses a combination of amino acids and proteins to create a protective layer around each hair strand, resulting in a more flexible and natural finish. It is widely preferred for its ability to seal in hair color and add extra shine, making it a popular choice among those seeking immediate and flexible hair care solutions. The treatment typically starts at around $300, depending on hair length and thickness.
Marcia Teixeira
Marcia Teixeira is a renowned brand in the hair care industry, particularly celebrated for its innovative Brazilian Keratin Treatment. Developed by licensed cosmetologist Marcia Teixeira, this treatment repairs damaged hair, leaving it soft, shiny, and frizz-free for up to 5 months. It works on all hair types, including curly, frizzy, colored, and chemically treated hair, offering up to 100% curl and frizz reduction. Introduced in 2006, the treatment has gained global recognition, with users in over 50 countries. The brand's commitment to safety and effectiveness has made it a leader in the keratin market.
INOAR Professional
INOAR Professional is a leading brand in the Brazilian keratin treatment market, having established its first line of products in 2002. Known for its high-quality formulations, INOAR's treatments, such as the Moroccan Keratin Hair Treatment, contain ingredients like keratin, white clay, and cocoa oil, and are designed to last up to four months with proper maintenance. The brand's products are widely used in the professional hair care market in Brazil, which is valued at BRL 155.66 million (USD 45.52 million) as of 2018 and is expected to grow at a CAGR of 1.9% until 2023. INOAR's treatments are available through multiple online retailers and are recognized for their effectiveness in reducing volume by 80 to 90 percent and providing long-lasting hair straightening and hydration. The brand also offers formaldehyde-free options, such as the Brazilian Afro Keratin System, which is dermatologically tested and safe for salon use.
Global Keratin
Global Keratin (GK Hair) is a leading brand in the keratin hair care market, known for its advanced treatments that nourish, repair, and protect hair. Founded in 2007 by Van Tibolli, GK Hair has expanded its network to over 75 countries, offering 100% sulfate-free products. Their treatments, infused with Juvexin and other high-quality ingredients, provide deep hydration, strengthen hair, and shield it from environmental stressors and heat damage. The global keratin hair care products market, which includes GK Hair, is projected to grow at a CAGR of 7.4% from 2024 to 2030, reaching USD 8,100 million by 2030. GK Hair's products are formulated with safe, natural ingredients and are free from harmful chemicals like parabens, sulfates, and phthalates. For more information about their comprehensive hair care solutions, visit their official website.
Cocochoco Professional
COCOCHOCO Professional is a leading brand in the Brazilian keratin treatment market, known for its innovative, all-natural products free from formaldehyde, sulfates, and parabens. Their treatments, such as the Original, Pure, and Gold ranges, cater to various hair types, including damaged, curly, and dyed hair, and offer benefits like deep regeneration, nourishment, and a lasting shine that can last 3-4 months. The COCOCHOCO Original Brazilian Keratin is particularly popular, suitable for all hair types and ideal for brunettes and those with damaged hair. The brand's products are highly rated, with a 4.8 out of 5 stars rating, and are part of a growing market expected to expand at a CAGR of 7.4% from 2024 to 2030. COCOCHOCO's commitment to natural ingredients and effective hair care solutions makes it a favorite among consumers.
Alfaparf Milano
Alfaparf Milano is a renowned brand in the hair care industry, particularly noted for its high-quality Brazilian keratin treatments. The company, with its global presence and five production plants, including one in Brazil, has established itself as a leader in professional hair care products. Alfaparf Milano's Lisse Design Keratin Therapy, for instance, is a popular choice for its formaldehyde-free, heat-activated Kera-Collagen Complex and Babussu Oil, providing long-lasting smoothing results up to 3 months. The brand's strong international focus, with over 90% of its turnover generated abroad, and its extensive network serving about a hundred countries, underscores its commitment to innovation and customer satisfaction. Since its expansion into Brazil in the late 1990s, Alfaparf Milano has continued to grow, including the establishment of new distribution centers in Brazil and Argentina.
Kerapremium
Kerapremium is renowned as one of the top producers of Brazilian keratin treatments, known for its high-quality formulations that offer significant hair smoothing and strengthening benefits. These treatments can reduce frizz by up to 100% and curls by up to 90%, lasting for several months. The market for keratin hair care products, including those from Kerapremium, is expected to grow at a CAGR of 7.4% from 2024 to 2030, driven by increasing consumer demand for hair strengthening and smoothing solutions. The treatments segment, which includes Kerapremium's products, is anticipated to grow at the fastest CAGR of 9.2% during this period due to innovations in customizable treatments and added conditioning agents. With the global keratin hair care products market valued at USD 4,953.7 million in 2023, brands like Kerapremium are poised for significant growth.
Lasio Keratin Treatment
Lasio Keratin Treatment is a renowned brand in the hair care industry, known for its high-quality, handmade keratin treatments produced in-house since 2000. Their treatments offer comprehensive nourishment, 100% frizz elimination, and up to 90% curl reduction, with results lasting an average of 3-4 months. Lasio has supplied keratin to over 5,000 salons and serviced more than 20,000 clients through their mobile service. Their formaldehyde-free and lightweight formulas cater to various hair types, including fine hair, unruly curls, and color-treated hair. With a commitment to excellence and safety, Lasio provides a quicker and safer alternative to traditional Brazilian Blowouts. For more information about their keratin treatments, visit their website.
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