Top Hair Keratin Brands Revolutionizing Your Mane Game

Achieving smooth and sleek hair is a goal for many, leading to a surge in popularity for keratin treatments. With a multitude of products available in the market, finding the right brand can make all the difference in attaining the desired results. From professional salon-grade options to at-home kits, each brand offers unique formulations catering to different hair types and needs. To help you navigate this beauty landscape and find the perfect fit, we've compiled a list of the best brands for hair keratin treatments below.

Illustration of hair keratin

Best brands of hair keratin in 2025

Brazilian Blowout

The Brazilian Blowout is a prominent brand in the hair keratin treatment market, renowned for its smoothing and straightening effects. Despite facing significant regulatory scrutiny due to the presence of formaldehyde in its products, the brand maintains its popularity with treatments that last between 2 to 4 months and require dedicated post-treatment care to sustain results. In 2011, the company was compelled to discontinue deceptive advertising and add caution stickers to its products after reaching a settlement with the California Attorney General's office, which involved a $600,000 fine. For more details, visit their official website.

Keratin Complex

Keratin Complex is a leading brand in the hair care industry, renowned for its innovative and effective keratin-based treatments. Since its inception in 2007, the company has revolutionized the market with its Signature Keratin technology, offering treatments that last up to 5 months and enhance hair health by eliminating frizz, increasing manageability, and repairing damage. Their products, such as the Keratin Care Smoothing Shampoo and Conditioner, are designed to restore moisture and control frizz, making them highly sought after by consumers and professionals alike. The brand's treatments are popular for their cumulative results and ability to deliver stronger, healthier hair. With a significant presence in the global keratin hair care products market, Keratin Complex continues to drive growth, particularly in the professionals segment which is expected to grow at a CAGR of 7.9% from 2024 to 2030. For more information about their keratin smoothing treatment services, visit their website.

Global Keratin

GK Hair, founded in 2007 by Van Tibolli, is a leading brand in the keratin hair care products market, known for its innovative and environmentally friendly formulations. The company's products, such as those featuring Juvexin V2, a plant-based protein derived from Quinoa and Pea, are designed to repair and strengthen hair without harsh chemicals like sulfates, parabens, and phthalates. GK Hair operates in over 75 countries, offering a 100% sulfate-free and chemical-free hair care system. The brand's commitment to natural, healthy hair results and its global reach contribute to its prominence in the market, which is projected to grow at a CAGR of 7.4% from 2024 to 2030. GK Hair's products cater to diverse hair types and needs, aligning with the increasing consumer demand for high-quality, salon-grade products at home. For more details, explore their dedicated keratin hair care products.

Tresemmé Keratin Smooth

TRESemme Keratin Smooth is a leading brand in the hair care industry, particularly renowned for its effective keratin-based products that offer up to 72 hours of frizz control and salon-quality results. Introduced by Unilever, this brand has gained significant market share, overtaking competitors like Pantene in modern trade with a 9% market share as of 2015. The Keratin Smooth range, infused with hydrolysed keratin, amino acids, and ceramides, makes hair 2x stronger and more manageable. This product line is designed to provide smooth, sleek, and frizz-free hair, catering to various hair types and needs. With high brand awareness and loyalty, TRESemme remains a popular choice among hair care users. For more details on their products, visit the TRESemme Keratin Smooth Weightless Shampoo page.

Olaplex

Olaplex is a leading hair care brand renowned for its innovative bond-building technology, specifically designed to repair and protect hair keratin. Founded in 2014 by Dean Christal, Olaplex products contain the patented ingredient bis-aminopropyl diglycol dimaleate, which effectively rebuilds broken disulfide bonds caused by chemical, thermal, and mechanical damage. The brand's No.3 Hair Perfector is a standout product, reducing breakage and enhancing shine, while the No.8 Bond Intense Moisture Mask offers significant benefits, including doubling shine and quadrupling moisture. Olaplex went public in 2021, raising $1.5 billion, but faced challenges in 2023 with lawsuits and a significant drop in stock value. Despite this, Olaplex remains a favorite among professional hairstylists and consumers alike. For more in-depth information, visit their Wikipedia page.

Bumble and Bumble

Bumble and Bumble is renowned for its high-quality hair care products, particularly those focused on keratin repair and strengthening. Their Bond-Building Hair Repair Styling Cream and Treatment are powered by the Honey Bond-Building Complex, which helps build new bonds in the hair cortex and cuticle, making hair 3x stronger instantly and preventing split ends by 61% compared to untreated hair. These products are formulated for all hair types, including color-treated, dry, and hair damaged from heat, chemical, or physical styling. The treatments feature Wildflower Honey and Honey Ferment to improve hair elasticity and prevent breakage. Consumer testing has shown significant improvements in hair hydration, softness, and manageability.

Kérastase

Kerastase, a leading brand in luxurious professional haircare, has been a pioneer in the industry since 1964, offering bespoke in-salon treatments and products that deliver exceptional performance to the scalp and hair. With a presence in over 60 countries and a community of about 150,000 hairdressers, Kerastase continues to innovate, driven by scientific expertise and a deep understanding of hair care needs. The brand's products, such as the Chronologiste hair ritual, are renowned for their ability to hydrate, strengthen, and repair hair, adding shine and volume. Kerastase's recent launches, like the Premiere Collection featuring citric acid and glycine complex, further enhance hair strength and smoothness. The brand's commitment to quality and innovation has made it a staple in the keratin hair care market. For more information, visit the official Kerastase website.

L'Oréal Professionnel

L'Oreal Professionnel is a leading brand in the hair keratin market, known for its innovative and effective products. In 2023, L'Oreal launched an innovative keratin treatment for their professional hair care line, catering to salon customers seeking superior hair strength and shine. The brand's products, such as those infused with hydrolyzed keratin, have been clinically proven to improve and repair hair, contributing to their significant market share. North America, where L'Oreal has a strong presence, accounted for around 26.10% of the keratin hair care products market revenue in 2023. L'Oreal's commitment to research and development has earned it numerous awards, including nearly 20 CES Innovation Awards. For more information, visit the L'Oreal Professionnel website.

Moroccanoil

Moroccanoil is not specifically known for keratin treatments, but it is a renowned brand in the hair care industry, particularly for its argan oil-infused products. Founded in 2008 by Carmen and Ofer Tal, Moroccanoil has gained global recognition for its high-quality, oil-infused hair care and styling products. The company's original treatment increases hair's shine by up to 118% and is suitable for all hair types. Moroccanoil products are sold in over 85 countries and are favored by many professionals and celebrities. The brand is also committed to sustainability and cruelty-free practices.

CHI Keratin

CHI Keratin, a renowned brand from Farouk Systems, is highly regarded for its effective hair care products that restore and nourish damaged hair. These products, such as the CHI Keratin Shampoo, Conditioner, and Keratin Silk Infusion, are designed to replenish natural keratin levels, improve elasticity, and prevent future breakage, all while being free from harsh chemicals like parabens and sulfates. The global keratin market, which CHI is a part of, is expected to grow at a CAGR of 6.0% from 2024 to 2032, reaching USD 2.66 billion by 2032. CHI's keratin products are particularly praised for their ability to transform frizzy hair into shiny, manageable locks, making them a top choice in the personal care and cosmetic market. With its commitment to cruelty-free, paraben-free, and sulfate-free formulations, CHI continues to be a trusted name in hair care. For more information, visit their official CHI Keratin page.