Top Keratin Treatment Brands for Silky, Smooth Hair

Keratin treatments have become a popular solution for achieving smooth and frizz-free hair, as they not only enhance shine but also strengthen the hair structure. With an abundance of brands offering keratin treatment products, it can be a daunting task to find the perfect fit for your hair type and needs. From well-known names to emerging brands, each offers unique formulas promising salon-quality results. To assist in your quest for flawless hair, we have compiled a list of the best brands for keratin treatments below.

Illustration of keratin treatment

Best brands of keratin treatment in 2025

Keratin Complex

Keratin Complex is a leading brand in the keratin hair care market, renowned for its innovative and effective treatments. Since its inception in 2007, the company has revolutionized the industry with its Signature Keratin technology, offering a range of customizable smoothing treatments that eliminate frizz, increase manageability, and repair damage, with some treatments lasting up to 5 months. The brand's products, such as the NKST and KCMAX(tm), are highly acclaimed for their ability to deliver stronger, healthier hair with luminous shine. Keratin Complex's treatments are favored by both individuals and professionals, contributing to the brand's significant market share and growth, particularly in the U.S. where it has been recognized with awards like the 2024 Product of the Year USA for Most Innovative Hair Treatment.

Brazilian Blowout

The Brazilian Blowout is a renowned brand in the keratin treatment market, known for its effective and customizable hair smoothing solutions. This treatment uses a liquid keratin formula, often free from formaldehyde, to create a protective layer around each hair strand, eliminating frizz and sealing the cuticle for a smooth, sleek finish. It offers immediate results, allowing hair to be washed and styled right after the treatment, and can last between 2 to 4 months with proper care. The treatment is highly customizable, preserving natural volume and waves or achieving a straighter look as desired. Many formulas are now formaldehyde-free, addressing previous health concerns.

GK Hair

GK Hair, founded in 2007 by Van Tibolli, is a leading brand in the keratin hair care market, known for its innovative and environmentally friendly product formulations. The brand offers a 100% sulfate-free and chemical-free hair care system, utilizing vegan ingredients like Juvexin V2, a plant-based protein derived from quinoa and pea. GK Hair's products are designed to repair and strengthen hair, and their keratin treatments can last between 3 to 5 months with proper maintenance. The brand has a global presence, selling across 75+ countries, and is recognized for its high-quality, formaldehyde-free treatments that provide extra shine and eliminate frizz. GK Hair's products are highly praised for their effectiveness in restoring hair to its youthful state.

CHI Enviro

The CHI Enviro brand is renowned for its innovative and effective keratin treatments, particularly the CHI Enviro American Smoothing Treatment, which eliminates up to 95% of frizz and curl, providing smooth and manageable hair for up to four months. This treatment is formulated with natural ingredients like silk, pearl, and amino acids, making it a safe and environmentally friendly option. It is suitable for all hair types, including color-treated, chemically-treated, curly, thick, fine, and dry hair. The treatment penetrates deep into the hair cuticle, preserving natural oils and enhancing hair health. With its gentle yet powerful formula, CHI Enviro stands out as a trusted name in the keratin treatment market.

Kerastase

Kerastase is renowned as one of the leading brands in the keratin treatment market, known for its high-quality products that utilize alpha-keratin and hydrolyzed keratin to strengthen and repair hair. In 2023, Kerastase launched a new line of products infused with alpha-keratin, which garnered significant consumer attention and positive reviews. The brand's products are part of a larger keratin market that was valued at USD 1.6 billion in 2023 and is expected to grow at a CAGR of 6.1% from 2024 to 2032. Kerastase's innovations, such as its hydrolyzed keratin formulations, have contributed to the dominance of the hydrolyzed segment, which held a 70% market share in 2023. The brand's success is also reflected in the personal care and cosmetics segment, which captured approximately 80% of the keratin market share in 2023. For more detailed information on Kerastase's key ingredients, you can visit their key ingredients list.

CocoChoco

COCOCHOCO is a renowned brand in the keratin treatment market, offering high-quality, all-natural products free from harmful substances like formaldehyde, sulfates, and parabens. Their Original Brazilian Keratin range is a bestseller, providing the strongest hair-straightening effect and suitable for all hair types, especially damaged and dyed hair. This treatment lasts for 3-4 months and includes beneficial ingredients like keratin protein, cocoa extract, and minerals from the Dead Sea. COCOCHOCO's products are designed to regenerate, nourish, and strengthen hair without altering its structure. With a unique composition and no silicones, COCOCHOCO ensures healthy-looking, straight, glossy, and soft hair.

Cadiveu Professional

Cadiveu Professional is a renowned brand in the hair care industry, particularly celebrated for its high-quality keratin treatment products. Established in 2006, Cadiveu is marketed in over 30 countries and is the preferred choice of top hair stylists and celebrities worldwide. Their products, such as the Brazilian Thermal Reconstruction, have undergone significant scrutiny; however, Cadiveu has introduced formaldehyde-free alternatives to address safety concerns, as evidenced by the recall of their Brazilian Thermal Reconstruction product in 2010 due to 7% formaldehyde content. Cadiveu's formulas incorporate natural ingredients from Brazil's Amazon Forest, ensuring exceptional performance and outstanding results. Their keratin treatments are designed to smooth, soften, and add shine to hair, making them a staple in professional hair care routines. For more information, visit their keratin treatment products page.

Trissola

Trissola is a leading brand in the keratin treatment market, known for its innovative and effective products that promote healthy, youthful, and frizz-free hair. Founded by Lilly Balasanyan, Trissola offers treatments with a low amount of formaldehyde, ensuring safety and comfort for both stylists and clients. The brand is committed to using natural and nourishing ingredients, and its products are paraben, sulfate, and sodium chloride free, as well as cruelty-free. Trissola's mission is to inspire and nurture creativity and individuality in hair care, catering to both salon professionals and everyday consumers. As part of a growing market, Trissola contributes to the global keratin hair care products market, which was valued at USD 4,953.7 million in 2023 and is projected to grow at a CAGR of 7.4% from 2024 to 2030. For more detailed information about their products, visit their official website.

L’anza Keratin Healing Oil

L'anza Keratin Healing Oil is renowned as one of the best producers for keratin treatments, offering a rich blend of antioxidants and plant-derived keratin that repairs and restores hair health. Introduced in the early 2000s, this oil has gained popularity for its ability to reduce frizz by up to 80% and enhance hair shine by 90%. It contains 100% plant-derived keratin and is free from harsh chemicals, making it a favorite among hair care professionals. The oil is also known for its lightweight, non-greasy texture and its ability to protect hair from heat damage up to 450°F. With its high concentration of keratin, it provides long-lasting results. For more information, visit the official L'anza product page.

Peter Coppola

Peter Coppola's brand is renowned for its innovative and effective keratin treatments, particularly with his new company, Peter Coppola Keratin Concept, which launched in June at the Premiere Orlando trade show. His products are formaldehyde-free, targeting aging and over-processed hair, and are designed to provide versatile styling options, from smooth locks to voluminous looks. The salon line, Legacy, offers age-defying formulas that can last up to three months, and the at-home products include a range of shampoos, conditioners, and stylers priced between $20 to $40. Coppola's treatments are gentle enough for all hair types, including color-treated and chemically processed hair, and aim to be sold in up to 30,000 salons by the end of 2014. His a-Keratin Smoothing & Refinishing Treatment is praised for its ability to reduce frizz by up to 95% and maintain results for 3 to 5 months.