Top Toddler Toy Brands: Delightful Picks for Playful Adventures

When it comes to choosing the best toys for toddlers, opting for brands that prioritize safety, creativity, and developmental benefits is key. Leading the pack are renowned brands like Fisher-Price, known for their wide array of educational and interactive toys that captivate young minds. LEGO Duplo offers robust and colorful building sets perfect for tiny hands, fostering fine motor skills and imaginative play. Melissa & Doug remain a favorite for their range of classic wooden toys that encourage creativity and problem-solving. Discover more top-rated toddler toy brands below to ensure quality playtime for your little ones.

Illustration of toddler toys

Best brands of toddler toys in 2025

Fisher-Price

Fisher-Price, a subsidiary of Mattel since 1993, is a leading producer of educational toys for infants, toddlers, and preschoolers, commanding around 35% of the market share in North America and 25% in Europe in the infant, toddler, and preschool segment. The brand is known for its iconic products such as Little People, Power Wheels, and the Chatter Telephone, and has created approximately 5,000 different toys since its founding in 1930. Fisher-Price products are widely recognized for their educational value and durability, making them a favorite among parents. The brand's market presence is strong globally, with a 20% market share in the Asia-Pacific region and 30% in Latin America for the same segment. Fisher-Price continues to innovate, introducing new lines such as Linkimals and Batwheels to cater to the evolving needs of young children.

Melissa & Doug

Melissa & Doug is a leading brand in the educational toys market, known for its high-quality and engaging products that foster cognitive development in toddlers. The brand is part of a market that was estimated at USD 12.19 billion in 2023 and is projected to grow at a CAGR of 10.8% from 2024 to 2030. Melissa & Doug's products, such as their wooden toys and educational play sets, contribute significantly to this growth, with the brand being one of the key players in the U.S. educational toys market. The company's imports have shown a significant growth rate, with a 101% increase in shipments from the preceding twelve months as of January 2024. Melissa & Doug's popularity is evident from its global import data, with Peru, India, and the United States being among the top importers of their products. You can explore their wide range of products on the Melissa & Doug page.

LEGO DUPLO

LEGO DUPLO is a renowned brand specializing in toddler toys, designed for children from 18 months to 5 years old. Introduced in 1969, DUPLO bricks are twice the size of regular LEGO bricks, reducing choking hazards and making them easier for small hands to manipulate. This line has been instrumental in introducing young children to the world of LEGO, with its simple and safe construction sets. DUPLO sets are part of the broader LEGO brand, which has seen significant market growth, including a global market share increase from 4.8% in 2009 to 5.9% in 2010. The brand's focus on safety and educational value has made it a favorite among parents and caregivers. For more information, visit the LEGO DUPLO website.

Little Tikes

Little Tikes is a renowned brand in the toddler toys market, known for its high-quality and durable products. As part of MGA Entertainment since 2006, Little Tikes contributes significantly to the global children's toys market, which is estimated to reach USD 135245.2 million in 2024 and grow at a CAGR of 5% from 2024 to 2031. Historically, Little Tikes has been a key player, with its annual sales estimated between $300 million and $500 million, making it a substantial part of the infant/juvenile care and play division of its former parent company, Newell Rubbermaid. The brand's products cater to a wide range of needs, from educational toys to fantasy character toys, ensuring comprehensive development for toddlers. Little Tikes' market presence is strong, particularly in North America, which holds over 40% of the global children's toys market revenue. For more information about their products, visit the official Little Tikes website.

VTech

VTech is a leading producer of toddler toys, renowned for its innovative and educational products that enrich children's development. In the first half of the financial year 2025, VTech's Electronic Learning Products (ELPs) revenue in North America increased by 7.4% to US$223.8 million, driven by higher sales in both the US and Canada, where the company retained its leadership in electronic learning toys from infancy through toddler to preschool. Despite challenges in Europe, VTech remained the number one infant and toddler toys manufacturer in key markets such as France, the UK, Germany, Spain, and the Benelux countries. The company introduces over 100 new products annually and has a strong global presence, with products available in 28 different languages. VTech's commitment to innovation and quality has earned it multiple award-winning products, including prestigious Toy of the Year (TOTY) Awards.

Playmobil

Playmobil is a renowned brand in the toy industry, particularly acclaimed for its high-quality toys designed for toddlers and children aged four to twelve. With a brand awareness of 91% in Germany and a usage share of 29% among toys and baby online shop users, Playmobil has established a strong presence globally. Since its inception in 1974, Playmobil has sold approximately 2.2 billion figures by 2009, highlighting its enduring popularity. The brand's attention to detail and realistic representations of various themes, such as construction and historical settings, have made it a favorite among both children and collectors. Playmobil's revenue in 2008 was $589 million, further solidifying its position as a major competitor in the toy market.

Green Toys

Green Toys is a leading producer of toddler toys, renowned for its commitment to sustainability and safety. The company uses 100% recycled materials, such as recycled plastic milk jugs, to manufacture its products, aligning with the growing demand for eco-friendly toys. The Green Toys market is projected to grow significantly, with the global green toys market expected to reach USD 60.14 billion by 2031, growing at a CAGR of 12.7% during the forecast period 2024-2031. This growth is driven by increasing consumer awareness of environmental issues and the need for non-toxic, chemical-free toys. Green Toys' products are designed to promote imaginative play and are made safe in the USA.

HABA

HABA is renowned as one of the best producers of toddler toys, offering a wide range of high-quality, eco-friendly products designed to enhance creativity, problem-solving skills, and hand-eye coordination in children. Their toys, crafted with meticulous attention to detail and made from sustainable materials, comply with EU safety standards and undergo rigorous independent testing to ensure safety. With over 85 years of experience, HABA has established itself as a trusted brand, particularly in the toddler segment, which is expected to grow at a CAGR of 4.05% until 2032. HABA's products are designed to stimulate sensory exploration, encourage fine motor skills, and promote cognitive growth, making them an excellent choice for parents. The company also offers a 100% satisfaction guarantee and free returns, reflecting their commitment to customer satisfaction. Discover more about their toddler toy collection.

Battat

Battat, a family-owned business established in 1897, is a leading producer of toddler toys, offering a unique range of engaging and educational products. With main operations in Montreal and an affiliate office in Hong Kong, Battat's toys are made in China and distributed globally. The company is known for its innovative and sustainable approach, including 100% recyclable, reusable, and recycled packaging for its B. toys brand. Battat's products cater to children from babies to older kids, with popular lines such as DRIVEN™ trucks and Our Generation™ dolls. The company's commitment to reducing its environmental footprint aligns with its mission to be more than just a toy company. For more details on their offerings, visit their official website.

Skip Hop

Skip Hop is a renowned brand in the toddler toys market, known for its innovative and functional products that make parenting easier and more enjoyable. Founded in 2003 by Ellen and Michael Diamant, Skip Hop has grown into a global brand sold in over 5,000 stores in the U.S. and Canada, and in more than 60 countries worldwide. The company was acquired by Carter's, Inc. in 2017 for $140 million, plus future performance incentives, highlighting its significant market presence. Skip Hop's product range includes diaper bags, on-the-go accessories, infant toys, nursery gear, and the popular ZOO line of toddler products, all designed with the philosophy of "Must-Haves Made Better." The brand's commitment to advanced functionality and modern design has made it a favorite among parents. For more information, visit their official website.