Top Makeup Kit Brands to Elevate Your Beauty Game

When it comes to assembling the perfect makeup kit, selecting the right brand can make all the difference in ensuring quality and versatility. Highly-rated brands like MAC, known for their vibrant pigments and professional-grade formulations, and Fenty Beauty, which prides itself on inclusivity and innovative products, are often considered indispensable by beauty enthusiasts. Meanwhile, brands such as Urban Decay are celebrated for their bold, edgy offerings, while Charlotte Tilbury is revered for its luxurious and glam essentials. Ready to discover a full list of the best makeup kit brands that deserve a spot in your beauty arsenal? Read on to explore our curated selection below.

Illustration of makeup kit

Best brands of makeup kit in 2025

MAC Cosmetics

MAC Cosmetics is a leading brand in the cosmetics industry, renowned for its high-quality and innovative makeup products. With a global presence in 105 countries, MAC Cosmetics caters to a diverse customer base, particularly targeting millennials aged 23-38, and boasts a brand awareness of 52% among beauty and health online shop users in the United States. The brand is known for its extensive shade range, including 63 all-inclusive shades for its Studio Fix Fluid SPF 15 foundation, and its best-selling products such as the iconic Matte Lipstick and Studio Fix Powder Plus Foundation. MAC Cosmetics has a strong online presence, with over 8.2 million visits to its website in the last three months, and an average visit duration of 2 minutes and 36 seconds. The brand's commitment to diversity and inclusivity has solidified its position as a top choice for makeup professionals and urban lifestyle consumers.

NARS

NARS Cosmetics is renowned as one of the top producers of makeup kits, known for its high-quality and innovative products. With a brand awareness of 51% among cosmetics and make-up users in the United States, NARS is favored by 13% of these users, and 10% actually use the brand's products. Founded in 1994, NARS has established a strong market presence, generating an estimated annual revenue of $75 million and employing around 1677 employees. The brand's products, such as the Radiant Creamy Concealer and Orgasm Blush, are highly praised for their impeccable coverage and versatility. NARS's user loyalty is also notable, with 70% of its users likely to use the brand again.

Urban Decay

Urban Decay is a highly recognized and popular cosmetics brand in the United States, enjoying a brand awareness of 56% among cosmetics and make-up users. The brand is used by 11% of these users, and 25% of those who know the brand express a liking for it. Notably, 91% of Urban Decay users exhibit brand loyalty, underscoring a strong customer base. The brand's online presence is also significant, with its website experiencing a 26% growth in revenue over the past three months and attracting 384.9K total visits.

Fenty Beauty

Fenty Beauty, founded by Rihanna in 2017, is renowned as one of the best producers of makeup kits, particularly celebrated for its inclusive range of 50 shades in its Pro Filt'r Longwear Foundation. This extensive shade range has set a new standard in the industry, ensuring that women of all skin tones feel included. With an annual revenue of $582 million and a valuation of $2.8 billion, Fenty Beauty is the most successful celebrity beauty brand, ranking number one since 2021 according to Cosmetify. The brand has a strong online presence, generating $71.9 million in eCommerce net sales in 2023, and boasts over 12 million followers on Instagram. Fenty Beauty's commitment to inclusivity and high-quality products has made it a favorite among Millennials and Gen Z.

Chanel

Chanel stands as a leading producer of makeup kits, driven by its robust growth in the beauty sector. In 2023, Chanel reported nearly $20 billion in sales, with the Fragrance & Beauty division experiencing very strong growth across all categories, including a successful year for makeup due to the return of travel retail consumption and growth in local markets. The company's makeup products, such as the innovative 31 Le Rouge lipstick, have been key contributors to this success. Beauty sales for Chanel are estimated to be around $6.5 billion, highlighting the significant impact of this segment on the brand's overall revenue. Chanel's strategic marketing campaigns and product innovations have further bolstered its position in the luxury beauty market. For more in-depth insights, explore Chanel's achievements in the beauty industry.

Dior

Christian Dior is renowned as one of the leading producers of luxury makeup kits, with a significant portion of its revenue generated from its perfumes and cosmetics segment. In 2021, Dior's perfumes and cosmetics revenue reached EUR6.61 billion, and this figure increased to EUR7.72 billion in 2022, reflecting a strong growth trend. The brand's popular products, such as J'adore and Miss Dior, have seen increasing user numbers over the years, with J'adore reaching 1.77 million users in 2020. Dior's makeup offerings, including the Dior Addict Lip Maximizer and Forever Skin Correct foundation, have also contributed to its strong performance. With 74% of its customers being female, Dior's products are highly favored in the luxury cosmetics market. For more detailed insights, visit their statistical overview here.

Tarte Cosmetics

Tarte Cosmetics is a leading brand in the makeup industry, renowned for its natural and ingredient-conscious products. Since its founding in 2000, Tarte has experienced significant growth, reaching $20 million in sales by 2009 and $91.6 million in internet sales alone by 2017. The brand is particularly famous for its best-selling Shape Tape concealer, which sells one unit every 12 seconds. Acquired by Kose Corporation in 2014, Tarte has continued to expand globally, with a forecasted 4% growth in FY2024. Tarte's products are free from harmful ingredients like parabens, mineral oil, and phthalates, aligning with the clean beauty trend. For more information, visit the Tarte Cosmetics official website.

Too Faced

Too Faced Cosmetics is a renowned brand in the beauty and cosmetics industry, known for its high-quality makeup kits and travel-size products. With a significant online presence, the brand generated eCommerce net sales of $33.1 million in 2023, primarily in the United States. The website, toofaced.com, attracts a substantial female audience, with 82.89% of visitors being women, and sees an average visit duration of 2 minutes and 23 seconds. Too Faced's product range includes popular travel-size makeup items such as lip balms, eye shadow palettes, and mascara, making it a favorite among consumers for on-the-go makeup needs. The brand's engagement metrics show a bounce rate of 44.01% and an average of 3.66 pages per visit.

Bobbi Brown

Bobbi Brown Cosmetics, founded in 1991, is a renowned brand in the beauty industry, celebrated for its natural and enhancing approach to makeup. The brand, acquired by The Estee Lauder Companies in 1995, has expanded globally, offering a full range of color cosmetics and skincare products. Known for its diverse shade range, Bobbi Brown introduced 10 original foundation sticks in 1992, catering to a wide range of skin tones. The brand's website attracts a significant audience, with 78.7% of visitors being female and the largest age group being 25-34 year olds. With a presence in over 60 countries, Bobbi Brown Cosmetics generates substantial revenue, though the specific figure for the brand itself is not as high as its parent company, Estee Lauder, which reported $15.2 billion in beauty sales. For more details, visit the Bobbi Brown Cosmetics website.

Anastasia Beverly Hills

Anastasia Beverly Hills is a leading brand in the makeup industry, renowned for its innovative products and robust social media presence. With an estimated company value of $1.5 billion, the brand has dominated the market, particularly in the eyebrow and contouring categories. In March, Anastasia Beverly Hills generated a total Media Impact Value (MIV) of $79.5 million, with $47.8 million of that coming from micro and mid-tier influencers. The brand boasts 19.3 million followers on Instagram, where it generates 94% of its MIV from influencers. Anastasia Beverly Hills has successfully expanded its product line beyond brows to include full-face makeup, with products like the bestselling Contour Kit. For more information, visit their official website.