Top Hair Styling Brands to Transform Your Tresses

When it comes to achieving the perfect hairstyle, having the right products at your disposal can make all the difference. From high-performing hair sprays to nourishing serums, the market is brimming with brands that promise to elevate your hair game. With so many options available, finding reliable and effective hair styling products can be overwhelming. Below, we highlight some of the top brands you should consider for your hairstyling needs.

Illustration of hair styling products

Best brands of hair styling products in 2025

Oribe

Oribe, acquired by Kao Corporation, is a prestigious hair care brand that has evolved into a global beauty authority, offering a range of luxury hair care, skincare, body care, makeup, tools, and accessories. Known for its high-standard products, Oribe dominates the top-tier professional salon segment and leading specialty retailers worldwide. In 2023, the brand was part of Kao's strategy to enhance its market position in the luxury hair care market, which was valued at USD 22.66 billion, with shampoos holding a 29.82% market share. For more details, visit the Kao's official announcement.

Kevin Murphy

Kevin Murphy is a notable brand in the hair care industry, known for its products designed to deliver weightless performance, strength, and longevity. With a brand awareness of 27% among hair care users in the United States, the brand is used by 6% of these users, and 67% of its users show loyalty to the brand. In the UK, brand awareness stands at 20%, with 4% of hair care users utilizing the products and 50% of those users expressing loyalty. The brand has also seen significant growth, ranking in the Inc. 5000 list multiple times, including a 210% 3-year growth rate in 2020. Despite relatively low buzz in media and social media, Kevin Murphy maintains a strong presence in the hair care market. For more information, visit their official website.

Redken

Redken is a leading brand in the professional hair care industry, known for its innovative products and strong presence in over 50 countries. With a brand awareness of 55% among hair care users in the United States, Redken is favored by 12% of U.S. hair care users, and 75% of its users show loyalty to the brand. Founded over 60 years ago, Redken is renowned for its scientific approach to hair care, emphasizing the balance of protein, moisture, and an acidic pH. The company holds over 60 global patents on its products and ingredients, including its latest protein technology patents. Redken's products are widely used in professional beauty salons and are tested by salon professionals to ensure maximum efficacy.

Bumble and Bumble

Bumble and bumble is a renowned brand in the hair care industry, known for its high-quality, editorial-quality hair styling products. With a usage share of 9% among hair care users in the United States and a brand awareness of 33%, it is a popular choice among consumers. The brand offers a diverse range of products, including bestsellers like Bb.Hairdresser's Invisible Oil Heat Protectant Primer and Bb.Thickening Dryspun Texture Spray, catering to all hair types and textures. Bumble and bumble has recently expanded its reach by joining the Amazon Premium Beauty Store, enhancing its accessibility to a broader customer base. The brand is also committed to cruelty-free and paraben-free products, aligning with consumer preferences for ethical and safe hair care.

Moroccanoil

Moroccanoil is a leading luxury haircare and beauty brand, renowned for its high-quality, argan oil-infused products that cater to all hair types. With over 50 hair products and 10 shower products available in 40 languages, Moroccanoil has established a strong global presence, particularly after a significant 180% growth in international markets with the help of BLEND since 2017. The brand's flagship product, Moroccanoil Treatment, increases hair shine by up to 118% and is widely acclaimed for its nourishing and styling benefits. Moroccanoil's products are favored by celebrities and health-conscious consumers alike, contributing to its revenue of $100-200 million as of November 2024. The brand's website attracts a substantial audience, with 71.55% of visitors being female and a notable 38.76% increase in web traffic last month. For more details, visit their official website Moroccanoil.

Aveda

Aveda is a leading brand in the hair care industry, particularly renowned for its high-quality hair styling products that are certified organic and made from plant-based ingredients. The company avoids using toxic chemicals such as parabens, sodium lauryl sulfate, and phthalates, aligning with the growing consumer preference for organic and herbal products. Aveda's products, powered by botanicals, help in enhancing curls, reducing frizz, and boosting volume, making them a favorite among stylists and consumers alike. In the global hair care market, which was valued at USD 99.52 billion in 2023, Aveda's commitment to natural ingredients contributes to the market's anticipated growth to USD 213.47 billion by 2032, with a CAGR of 10.4% during the forecast period.

Paul Mitchell

Paul Mitchell is renowned as one of the top producers of hair styling products, boasting a brand awareness of 65% among hair care users in the United States. The brand is used by 10% of hair care users, with 70% of its users showing loyalty to the brand. As the #1 professional hair styling brand worldwide, Paul Mitchell sells a product every two seconds, according to 2023 data from Kline. The brand's products cater to every hair type and style, contributing to its strong market presence. In the U.S., 17% of hair care users express a liking for Paul Mitchell, further solidifying its popularity.

Living Proof

Living Proof is a renowned brand in the hair care industry, founded by a combination of innovative hair stylists and biotech scientists, including those from MIT. The brand has achieved significant growth, with yearly sales increasing by more than 32% since 2019, making it the biggest year ever for the brand. Living Proof is known for its science-backed products, such as the Perfect Hair Day 5-in-1 Styling Treatment and the No Frizz Leave In Conditioner, which utilize patented technologies like the Healthy Hair Molecule and Thickening Molecule. The brand's AI Haircare Advisor has also seen a 67% conversion rate uplift and a 20% increase in Average Order Value. Living Proof's commitment to sustainability is evident through its partnership with TerraCycle for recycling packaging. Discover more about their innovative approach to hair care on their official website.

Tigi Bed Head

TIGI Bed Head is a renowned brand in the hair care industry, celebrated for its innovative and creative approach to hair styling products. Established in the 1990s by Anthony Mascolo, Bed Head has been at the forefront of hair creativity, challenging traditional aesthetics and pushing boundaries with bold and bright products. The brand recently revamped its Bed Head range, introducing new products like the 'Bigger The Better' lightweight foam shampoo and 'Gimme Grip' shampoo and conditioner, targeting volume and texture needs. These innovations reflect the brand's commitment to staying relevant and addressing consumer pain points, such as the desire for lightweight, non-greasy hair care solutions. Bed Head's products are designed for both professional hair stylists and consumers, promoting individuality and creativity in hair styling. For more information on their revolutionary products, visit the official Bed Head website.

R+Co

R+Co has established itself as a premier player in the haircare industry, particularly in salon haircare, over the past 10 years. The brand, owned by Luxury Brand Partners, has expanded its product line to include a professional hair color line, R+COLOR, and a sustainable luxury haircare line, R+Co BLEU, which focuses on sustainability, performance, and design. R+Co's products are formulated with high-performance, non-toxic ingredients and are vegan, cruelty-free, and free from harmful substances like parabens and sulfates. The brand's success is heavily attributed to its strong relationships with salons and stylists, who serve as key evangelists for the brand. R+Co's collective approach, involving top editorial and salon stylists, ensures that every product is best-in-class.