Top Facial Razor Brands for Smooth Skin Perfection

In recent years, facial razors have gained immense popularity as essential tools in skincare routines, offering both precision and convenience. Many top brands have emerged, vying for consumer attention with innovative designs and cutting-edge technology. Brands like Schick, Gillette, and Billie have consistently been at the forefront, providing high-quality razors tailored to meet diverse skin needs. To help you navigate the best options available and choose the perfect facial razor for your needs, explore our comprehensive list below.

Illustration of facial razor

Best brands of facial razor in 2025

Gillette

Gillette is a dominant force in the global razor market, holding approximately 70% of the global market share and 54% of the U.S. razor market as of 2024. The brand is renowned for its innovative products, such as the Mach 3, which was developed over seven years with a $750 million investment and became the world's first billion-dollar razor. Gillette's cartridge razors contribute over 40% of the market share, with a revenue of around $1.2 billion. The brand enjoys high brand awareness, with 90% of male consumers in the U.S. loyal to Gillette and 82% of online consumers recognizing the brand. In the UK, Gillette accounts for 73% of retail value sales of razors and blades, driven by consistent innovation and strong brand loyalty. For more information, visit the Gillette statistics page.

Schick

Schick is a prominent brand in the facial razor market, known for its innovative and consumer-centric approach. In 2024, Schick's Quattro for Women secured a 3.9% share of the U.S. razor market, highlighting its appeal to female consumers. The brand has also undertaken a rebranding campaign focusing on authentic representation, which includes unscripted conversations and user-generated content, resonating with 85% of men who prefer real people in ads. Schick's products, such as the Schick Quattro Disposable Razor, are designed with features like ergonomic designs and irritation-reducing moisturizing strips, catering to the sensitivity of facial skin. This approach has helped Schick maintain a competitive edge in the market. For more insights, check out the shaving statistics report.

Philips

Philips is a leading brand in the women's facial razor market, holding a significant 25% market share globally. The company's products, such as the Philips OneBlade, are renowned for their close and comfortable shaving experience, making them a preferred choice for many women. In the U.S., Philips is one of the top three players in the women's facial electric razor market, alongside Braun and Panasonic. The Philips OneBlade, in particular, is praised for its ease of use, long battery life, and effective hair removal without causing ingrown hairs or skin irritation. This brand's commitment to innovation and quality has made it a staple in the personal grooming industry.

Panasonic

Panasonic is a leading producer of facial razors, renowned for its cutting-edge technology and high-quality products. In the women's facial electric razor market, Panasonic holds a significant market share of 30%, closely following Braun's 35% share. The Panasonic Arc5, for example, features a 5-blade cutting system that delivers up to 70,000 cross cuts per minute, ensuring a close and efficient shave. Their products are highly regarded for their precision and comfort, making them a preferred choice for many users. Panasonic's innovative designs, such as the Multi-Flex pivoting head, enhance the shaving experience by following individual contours for maximum comfort.

Braun

Braun is a leading brand in the facial razor market, particularly dominant in the U.S. women's facial electric razor segment with a significant market share of 35% as of 2023. Known for its high-quality and innovative products, Braun has been a preferred choice for over 70 years, offering advanced features such as smart head recognition and real-time coverage feedback. The brand's Skin i*expert and Series 9 Pro+ models are highly acclaimed for their closeness and skin comfort. Braun's products are widely available, with Amazon leading the retail space with a 30% market share. The brand's strong presence and customer satisfaction have solidified its position as a top choice for personal grooming. To explore more about their products, visit the official Braun website.

Harry's

Harry's is a prominent brand in the facial razor market, known for its high-quality and affordable products. Since its launch in 2013, Harry's has disrupted the industry dominated by giants like Gillette, capturing a significant market share, including 9.7% of the U.S. men's razor market and 3.9% of the women's market by 2021. The company has expanded beyond online sales to traditional retailers, with 54% of its sales coming from brick-and-mortar stores, and it has also ventured into new product categories such as women's shaving, haircare, and deodorant. Harry's products, like the 5-blade Ocean Blue razor, are well-marketed and highly regarded for their effectiveness and value, with the company valued at around $2 billion. Its innovative approach and commitment to customer satisfaction have made it a favorite among consumers.

BIC

BIC Group is a significant player in the women face razor market, holding a market share of around 8-12% in 2023. The company's strong presence is attributed to its continuous investment in R&D and effective marketing strategies, including the use of social media and influencer partnerships. BIC's products are popular globally, with a notable performance in the U.S. and European markets. The company's commitment to product innovation and premiumization has helped it maintain a competitive edge. For instance, BIC's success in the female segment in the U.S. one-piece market has been particularly noteworthy. To explore more about BIC's range of razors, visit their shaving products page.

Dollar Shave Club

Dollar Shave Club has revolutionized the facial razor market with its innovative subscription-based model, offering high-quality razors and grooming products at competitive prices. Founded in 2011, the company quickly gained prominence, boasting a customer retention rate of 54% between Q1 2020 and Q3 2021, outperforming rivals like Harry's and Gillette On Demand. By 2015, Dollar Shave Club had 2 million members and was valued at $615 million, leading to its acquisition by Unilever in 2016 for $1 billion. The company's direct-to-consumer approach and cost-efficient supply chain enable it to provide premium products at a fraction of the cost of traditional brands. This disruptive strategy has significantly impacted the market, forcing established brands like Gillette to reduce their prices and launch their own subscription services.

Wilkinson Sword

Wilkinson Sword, a brand with a rich history dating back to 1772, is renowned for its high-quality facial razors. The company introduced stainless steel razor blades in 1962, significantly extending the blade's life and gaining a substantial market share. Wilkinson Sword's innovative approach, such as adding a Teflon coating to the blade edge in 1961, has enhanced comfort and efficiency. Now part of Edgewell Personal Care, the brand continues to produce razors in Germany since 1998 and maintains a strong presence in the global market. Its commitment to innovation and quality has made it a trusted name in the personal care industry.

Merkur

Merkur, a renowned brand from Solingen, Germany, has been a leader in the production of high-quality safety razors since 1896, offering a comfortable, safe, and cost-effective shaving experience. Known for their innovative designs, such as the Merkur Futur with its adjustable blade gap and novel head shape, Merkur razors are versatile and suitable for various shaving needs, including facial, body, and intimate shaving. The brand's commitment to quality and durability has made it a favorite among shaving enthusiasts. With a rich history and continuous innovation, Merkur safety razors remain a top choice for those seeking a traditional yet effective shaving experience. Their products are particularly appreciated for their ability to handle even longer or thicker hair with ease.