Top Hair Rebonding Brands for Sleek, Silky Perfection

Hair rebonding is a popular technique for achieving sleek, straight hair, and choosing the right brand can make a significant difference in the results. With a vast array of products available, it's essential to select one that suits your hair type and condition. Top brands often provide nourishing ingredients and advanced formulas that not only straighten but also protect and strengthen the hair. For those interested in exploring some of the most recommended brands for hair rebonding, read on to discover our curated list below.

Illustration of rebonding hair

Best brands of rebonding hair in 2025

L'Oréal Professionnel

L'Oreal Professionnel is renowned as one of the best producers for rebonding hair, offering advanced solutions like the X-Tenso Moisturist, which provides long-lasting hair straightening for up to 60 days and is suitable for various hair types, including rebellious and sensitive, damaged hair. This brand, part of the L'Oreal group, has seen significant growth, with the professional products division generating USD 1338.74 million in revenue in Q1 of 2024, a 10.7% like-for-like growth rate. Their products, such as the X-Tenso Moisturist, ensure smooth, supple, and glossy results, making them a favorite among professionals and consumers alike. The brand's commitment to innovation, as seen in their participation in the Consumer Electronics Show, further solidifies their position in the beauty industry. With a rich history and continuous innovation, L'Oreal Professionnel remains a leader in hair care.

Schwarzkopf Professional

Schwarzkopf Professional is a leading brand in the hair care industry, renowned for its innovative and effective hair rebonding solutions. Their Strait Therapy range offers a professional straightening kit that permanently straightens curly, wavy, or frizzy hair by breaking down and re-forming internal hair bonds, ensuring long-lasting results that can last until the straightened hair is cut out, typically between 6 to 8 months. This process involves a thorough preparation and protection of the hair, followed by hair smoothing, thermo bonding, and a final gloss sealing to restructure the hair from the inside. With over 120 years of experience and more than 7,600 patents, Schwarzkopf Professional continues to set milestones in haircare technology. Their products are designed to provide ultimate shine and ease of styling, making them a trusted choice among hair professionals.

Wella Professionals

Wella Professionals is renowned for its innovative hair care and styling solutions, particularly in the realm of rebonding and hair reconstruction. Their WELLAPLEX system is designed to reconstruct hydrogen and salt bonds, as well as reconnect disulfide bonds, resulting in stronger, more manageable hair. This technology ensures superior hair quality, even after chemical processes, and offers long-lasting smooth and straight hair with up to 99% reduction in breakage. With over 140 years of experience, Wella continues to deliver top-tier products like Koleston Perfect, which provides up to 100% gray coverage and is sold every second globally. Their commitment to quality and innovation makes Wella a trusted name in the hair care industry. Explore their comprehensive guide to hair inspiration.

Matrix

Matrix, a renowned brand in the hair care industry, is highly regarded for its high-quality rebonding hair products. Known for its Biolage line, Matrix has a significant following, with 1.3 million Americans using Biolage By Matrix shampoo eight or more times within a week in 2020. The brand's products are part of a larger hair care market that was valued at USD 14.27 billion in 2022 and is projected to grow at a CAGR of 4.42% until 2030. Matrix's commitment to innovation and customer satisfaction has made it a staple in many salons and homes. However, it is important to note that frequent use of hair straightening products, including those from Matrix, has been associated with a higher risk of uterine cancer, as highlighted in recent health studies.

Shiseido

Shiseido is a renowned brand in the hair care industry, particularly noted for its innovative approaches to hair rebonding and straightening. The company has developed two significant methods to correct the cross-sectional shape of damaged hair, utilizing lauryl trimethylammonium chloride (LTC) and glyoxylic acid (GA), which can restore hair vitality and manageability. Shiseido's Professional Crystallizing Straight system, for example, can make frizzy or curly hair smooth and straight for up to two months, enhancing hair's feel, softness, and shine. With a market share of 4% in the global hair care industry, Shiseido continues to invest in research and development, reflecting its commitment to beauty and innovation. Their products are designed to address various hair concerns, making them a trusted choice for both professional salon use and home care.

Goldwell

Goldwell is a leading brand in the hair care industry, particularly renowned for its advanced rebonding and straightening services. The Goldwell Structure + Shine system offers long-lasting straight hair structure, improved brilliant shine, and a fantastic anti-frizz effect, ensuring extra gentleness with excellent conditioning benefits. This system includes a Rebond Control Complex that consistently penetrates the hair fiber for an even texturizing result and an Amino-Oleo-Lipid-Complex that infuses amino acids, KuKui Nut Oil, and IntraLipid for beautifully conditioned, shiny hair. The products are designed for all hair types and structures, with different strength levels customized to individual needs, ensuring faster processing times and easier application. Goldwell's commitment to innovation and collaboration with top stylists makes it a trusted choice for achieving the best hair results.

Kérastase

Kerastase is a prominent brand in the hair care industry, particularly noted for its high-quality products tailored for various hair needs, including rebonding and hair strengthening. With a brand awareness of 34% among hair care users in the United States and 43% in the UK, Kerastase is well-recognized for its effectiveness. The brand's usage share stands at 6% in both the U.S. and UK, indicating a loyal customer base, with 67% of users showing loyalty to the brand. Kerastase products are popular among those who know the brand, with 21% of U.S. and 26% of UK users expressing a liking for the brand. This loyalty and satisfaction are key indicators of Kerastase's reputation as a reliable producer for rebonding and hair care solutions. For more information about their offerings, visit the Kerastase official website.

Olaplex

Olaplex is renowned as one of the best producers for rebonding hair, with its innovative products designed to repair and strengthen hair by reconnecting broken disulfide sulfur bonds. The Olaplex Bond Shaper™ Curl Rebuilding System, for instance, enhances curl retention by 52% after just one use and offers up to 72 hours of humidity resistance and frizz control. In a recent perception study, 100% of stylists found the treatment easy to perform and effective, with 97% agreeing that curls look visibly repaired and improved. Olaplex products are color-safe, suitable for all hair types, and have been praised by celebrities like Jennifer Lopez and Kim Kardashian for their effectiveness in counteracting color and heat damage. The brand's at-home and in-salon treatments have revolutionized hair care since its introduction to the professional market seven years ago.

BBLUNT

BBLUNT is a prominent brand in the hair care industry, particularly noted for its innovative products catering to various hair types, including those requiring rebonding and styling. About 20% of BBLUNT's sales within the styling portfolio come from its HD Curl range, which is designed to shape and define curls, indicating a strong market presence in curly hair care. The brand offers a range of styling appliances and products, such as the Pro Insta Smooth Hair Straightening Brush and ionic hair dryers, which are popular for their advanced technology and salon-like results. BBLUNT's products are well-received, with the brand being synonymous with cutting-edge hair styling and care. In 2018, sales from L'Oreal's Kerastase brand, which also caters to curly hair, grew by over 60% in the first quarter, reflecting a broader trend in the industry towards natural waves and curls. For more details, visit their official website.

TRESemmé

TRESemme is a renowned brand in the hair care industry, particularly noted for its high-quality products designed for rebonding and styling hair. With over 60 years of origins in hair salons, TRESemme offers salon-quality products at an affordable price, making it a favorite among consumers. The brand's Keratin Smooth Collection, for instance, provides up to 72 hours of frizz control and is formulated with hydrolysed keratin and marula oil to deliver smooth, manageable hair. In 2020, approximately 4.13 million Americans used TRESemme hair styling products at least seven times a week, highlighting its popularity. TRESemme's products are constantly innovated to meet the latest hair trends and needs.