Top Hair Styling Brands You Need to Explore Now!

In the world of hair styling, choosing the right brand can make all the difference in both technique and results. With many options on the market, understanding the distinctive qualities of top brands becomes essential for achieving your desired look. From innovative tools to groundbreaking products, each brand offers unique solutions catering to different hair types and styling needs. To explore the leading names in the hair styling industry and discover which brand might be the perfect fit for your tresses, read below.

Illustration of hair styling

Best brands of hair styling in 2025

Dyson

Dyson is a market leader in the hair styling tools industry, known for its innovative and high-quality products. The brand generates significant revenue, with hair straighteners accounting for over 35% of the global hair styling tools market. In the US, Dyson holds a 27% market share in hair styling tools, and globally, it is the most popular brand, followed by Revlon and Philips. For more details about their innovative offerings, explore their hair styling tools.

ghd

GHD (Good Hair Day) is a renowned brand in the hair styling industry, founded in 2001 by Martin Penny, Gary Douglas, and Robert Powls, who acquired the rights to a revolutionary hair straightening iron from a South Korean inventor. Known for its high-quality ceramic plates, GHD has become a market leader, selling over two million styling irons through 50,000 salons worldwide. By 2013, the company had achieved sales of over £150 million, more than doubling since 2007. GHD's products, such as the Platinum+ Styler, are praised for their advanced technology and ability to style hair efficiently without causing damage. The brand has undergone several ownership changes, including being acquired by Coty in 2016 and later by KKR in 2020. For more details on GHD, visit their Wikipedia page.

T3 Micro

T3 Micro is a leading brand in the hair styling tools market, renowned for its innovative and health-conscious products. The company, with an estimated annual revenue of $15.1 million and a team of 67 employees, has revolutionized hair styling by infusing tools with Tourmaline, a semiprecious gemstone known for its ionic energy and infrared heat properties. T3 Micro's products, such as the Whirl Trio Styling Wand and Featherweight Single Pass Luxe Styling Set, are designed to minimize damage and maximize styling efficiency. The brand is part of a global hair styling tools market that was valued at $11 billion in 2023 and is projected to reach $66 billion by 2032, growing at a CAGR of nearly 5%. For more information, visit their official website.

BabylissPRO

BaBylissPRO is a renowned global leader in the hair styling tools industry, trusted by professional stylists and barbers worldwide. Founded in 1961 by Rene Lelievre and Roger Lemoine in Paris, France, the brand has innovated hair styling tools, including the pioneering curling tong. Acquired by Conair Corporation in 1995, BaBylissPRO continues to expand its collection of innovative tools, such as the Nano Titanium™ series, known for their lightweight design and heat conductivity. The brand's products are designed to meet the demanding needs of creative hair styling professionals, ensuring precision, efficiency, and comfort. With a revenue range of $5M - $10M and a strong presence in the global market, BaBylissPRO remains a top choice for hair artists.

Amika

Amika is a premium hair care brand known for its high-quality, professional products that cater to a diverse range of hair types and needs. Since its acquisition by private equity firm Bansk Group in May 2022, Amika has seen close to 100% revenue growth, with professional hair-care sales making up 40% of its revenue. The brand is popular among millennials and is also gaining traction with 18- to 24-year-olds. Amika's products are sulfate-free, cruelty-free, and vegetarian-friendly, featuring ingredients like sea buckthorn berry to promote hair health. Their successful relaunch in Sephora, driven by an integrated influencer marketing strategy, has significantly boosted brand awareness and sales. Discover more about their innovative approach by visiting Amika's professional sales strategy.

Paul Mitchell

Paul Mitchell is renowned as one of the leading brands in the hair styling industry, with a brand awareness of 65% among hair care users in the United States. It has been named the No. 1 professional hair styling brand worldwide by Kline's Salon Hair Care Global Series for 2022, reflecting its strong market presence and customer loyalty, where 70% of its users show loyalty to the brand. Discover more about their exceptional products and innovation at their official website.

Oribe

Oribe Hair Care, founded in 2008 by renowned celebrity hairstylist Oribe Canales, is a pioneer in the ultra-luxe hair care category, known for its high-performance, treatment-based products that leverage skincare technology and natural actives. Acquired by Kao Corporation in 2018, Oribe has expanded its distribution into South East Asia, targeting a significant gap in the luxury hair care market, particularly through premium hair salons. The brand generates over $90 million in annual sales and is set to further expand its footprint globally, including a launch in Japan in 2021. Oribe's products are designed for all hair types and address specific needs such as lightweight, clarifying, volume-boosting, and protection against environmental pollution. The brand is expected to benefit from the growing luxury hair care market, projected to reach USD 42.90 billion by 2033 with a CAGR of 6.59% from 2024 to 2033. For more information, check out this article on Oribe targeting a major gap in SEA luxury hair care.

Living Proof

Living Proof is a pioneering hair care brand that combines innovative science and styling expertise to deliver game-changing results. Founded in 2005 by a team of stylists and biotech scientists, including MIT's Dr. Robert Langer, the brand has developed over 120 global patents and 450+ formulas, resulting in 45 products across seven unique collections. Living Proof's products, such as the Perfect Hair Day 5-in-1 Styling Treatment, utilize patented molecules like Healthy Hair Molecule and Thickening Molecule to address key hair concerns like frizz, cleanliness, and volume. The brand has seen significant success with its AI Haircare Advisor, which increased conversions by 67% and average order value, demonstrating its commitment to personalized and effective hair care solutions. With over 200 awards and a presence in 33 countries, Living Proof continues to set the standard in the prestige haircare industry.

Ouai

OUAI Haircare, founded in 2016 by celebrity hair stylist Jen Atkin, is a renowned brand in the luxury hair care sector, known for its effective, cruelty-free, and paraben-free products. The brand, now part of Procter & Gamble after its acquisition in December 2021, offers a range of haircare and body products that restore hair health from the outside and within, including nutritional supplements developed by an MD. OUAI's products are praised for their ability to achieve salon-quality results in minimal time, with a streamlined product line of around 30 items. The company has seen significant growth, with an estimated annual revenue of $7.5 million and a 51% increase in employee count in the last year. OUAI's products are available at Sephora and are particularly popular among Gen Z and Millennials. For more insights into the luxury hair care market, refer to the Global Market Report.

Moroccanoil

Moroccanoil is a renowned Israeli cosmetics company, headquartered in New York City, that has established itself as a leading producer of high-quality hair styling products. Founded in 2008 by Carmen and Ofer Tal, the company specializes in argan oil-based hair care, with its flagship product, Moroccanoil Treatment, increasing hair shine by up to 118% according to an independent study. Moroccanoil products are sold in over 85 countries and are favored by numerous celebrities and fashion houses. The company is committed to sustainability, with its main production plant being solar-powered, and it has partnered with several environmental and animal rights groups. As of 2024, Moroccanoil generates significant revenue, with its e-commerce platform showing a 25% growth in revenue over the past three months. For more details, visit the Moroccanoil official website.