Top Rubik's Cube Brands for Mind-Bending Fun

Solving a Rubik's Cube is not only a popular pastime but also a competitive sport for many enthusiasts around the world. With numerous brands producing cubes of various types and complexities, choosing the right one can make a significant difference in your solving experience. From speed cubes designed for fast and smooth movements to classic versions for those who enjoy a more traditional challenge, there's a wide assortment to select from. To help you in your quest for the perfect Rubik's Cube, we've compiled a list of some of the best brands in the market below.

Illustration of rubik's cube

Best brands of rubik's cube in 2025

GAN

GAN is one of the leading producers of Rubik's Cubes, known for its high-quality and innovative products. The brand offers a range of speed cubes, including the GAN 15 3x3 and the GAN 11 M Pro, which are highly regarded for their performance and customization options. GAN cubes are popular among speedcubers and enthusiasts, contributing to the brand's significant market share. The global top five manufacturers, including GAN, hold about 45% of the market share, with China being the largest market, accounting for around 50% of the global Rubik's Cube market. For more details on GAN's offerings, visit their official store.

MoYu

MoYu is one of the leading producers of Rubik's Cubes, known for its high-quality and affordable products. Founded around 2012, MoYu has established itself as a major competitor to other brands like GAN Cube, offering a range of budget-friendly cubes through its sub-brands, such as the Meilong Series. MoYu's products, including the WeiLong WR M 2020, are highly regarded in the speedcubing community for their performance and value. The company holds a significant share in the global Rubik's Cube market, with the top five manufacturers, including MoYu, accounting for about 45% of the market. MoYu's innovation and diverse product lineup have made it a favorite among speedcubers. For more insights on their products, visit Ruwix.

QiYi

QiYi, a prominent player in the Rubik's Cube market, is known for its high-quality and innovative speed cubes. The brand, along with other key players like Rubik's, Dayan, MoYu, and GAN Cube, contributes to the global market, which is expected to grow from $6 million in 2024 to $8 million by 2032 at a CAGR of 3.3%. QiYi's products, such as the QiMeng Plus, are appreciated for their smooth and controllable turning, making them popular among speed cubers. The global top five manufacturers, including QiYi, hold about 45% of the market share, with China being the largest market segment. QiYi's commitment to quality and innovation has made it a favorite among both beginner and advanced cubers.

YJ

YongJun (YJ) is a prominent brand in the Rubik's Cube market, known for its high-quality and innovative speed cubes. As one of the key players, YJ, along with other major manufacturers like Rubik's, DaYan Cube, and MoYu, holds a significant market share, with the top five manufacturers collectively accounting for about 45% of the global market. The global Rubik's Cube market, which includes YJ's products, is projected to grow from US$ 6 million in 2024 to US$ 8 million by 2030, with a CAGR of 3.3% during the forecast period. YJ's cubes are popular among both beginner and advanced cubers due to their excellent turning quality and customization options. The brand's products contribute to the market's growth, particularly in regions like China and Europe, which are major hubs for Rubik's Cube enthusiasts.

Dayan

Dayan is one of the leading brands in the Rubik's Cube market, known for its high-quality and innovative speed cubes. The brand, along with other key players like Rubik's, MoYu, and GAN Cube, holds a significant market share, with the top five manufacturers accounting for about 45% of the global market. Dayan's products are popular among both casual and competitive cubers, contributing to the market's growth, which is expected to reach USD 0.01 billion by 2032 with a CAGR of 3.3%. The brand's success is also driven by the rising popularity of brain-teasing games and the recognition of Rubik's Cubes as educational tools. Dayan's cubes are particularly favored for their smooth turning and customizable options, making them a favorite among speedcubers. For more details on Dayan's speed cubes, visit The Cubicle website.

Valk

The Valk brand, in collaboration with QiYi MoFangGe, is renowned for producing some of the best Rubik's Cubes, particularly the Valk 3, which was designed with specifications approved by speedcubing champion Mats Valk. This cube is notable for its exceptional corner cutting, stability, and fast turning, making it a favorite among world-class speedcubers. Mats Valk himself set a 3x3x3 world record of 4.74 seconds using a special magnetized version of the Valk 3. The Valk 3 is also distinguished by its size of 55.5 mm, edgy corner design, and lightweight construction. It has been used by top speedcubers, including those who have set former world records.

CuberSpeed

CuberSpeed, though not explicitly mentioned in certain sources, is inferred as a significant player in the Rubik's Cube market due to its collaboration with popular speed cube brands. The global Rubik's Cube market, encompassing brands such as CuberSpeed's affiliates MoYu, GAN Cube, and QiYi, is projected to grow at a CAGR of 4.20% from 2023 to 2030, with expectations to reach a market size of USD 0.01 billion by 2032. These brands are renowned for their high-quality speed cubes, like the MoYu AoChuang WR M 5x5 Magnetic and the GAN 356 XS 3x3 Magnetic, which are highly acclaimed by speedcubers worldwide. The market's expansion is fueled by the growing popularity of brain-teasing games and the recognition of Rubik's Cubes as educational tools. With approximately 350 million Rubik's Cube pieces sold worldwide, it indicates a vast and dedicated market. For more detailed information on speed cubes, visit the SpeedCubeShop website.

Meilong

The Meilong brand, associated with MoYu, is renowned for producing high-quality Rubik's Cubes, particularly favored by speedcubers. MoYu's Meilong series has been instrumental in setting world records, such as the former world record single solve of 3.47 seconds achieved with the MoYu GTS2 M cube. These cubes are known for their smooth, controllable turning and are often equipped with factory-installed magnets for enhanced performance. In the global Rubik's Cube market, MoYu and its sub-brands are significant players, contributing to the market's projected CAGR of 4.2% from 2023 to 2030. The Meilong cubes are popular among both amateur and professional cubers, reflecting their reliability and performance. For more details on their products, visit the SpeedCubeShop.

ShengShou

ShengShou is a pioneering brand in the Rubik's Cube market, known for its innovative approach to bigger cubes such as the 8x8, 9x9, and 10x10, which were groundbreaking at the time of their release. Although they may not be as competitive in the current market, ShengShou's contributions to the development of larger cubes have been significant. They held several big cube records until other companies like MGC (a sub-brand of YJ) introduced more controllable and faster speedcubes. Despite their older designs now seeming outdated compared to modern standards, ShengShou's products were of high quality for their time. The brand's initiative in expanding beyond the standard 3x3 and 2x2 cubes has been instrumental in the evolution of the cubing community. For a detailed comparison of ShengShou and other notable speedcube competition cubes, refer to the provided link.

Monster Go

The Monster Go brand, affiliated with the renowned GAN Cube manufacturer, has emerged as a significant player in the Rubik's Cube market, known for its high-quality and innovative speedcubes. Monster Go cubes are appreciated for their smooth and controllable turning, making them a favorite among speedcubers. As part of the GAN family, Monster Go benefits from GAN's extensive experience and technological advancements, such as adjustable magnet strength and advanced core designs. The global Rubik's Cube market, which includes brands like Monster Go, is expected to grow at a CAGR of 4.20% from 2023 to 2030, with China being the largest market, holding about 50% of the global share.