Top Cube Brands: Unlocking the World of Speedcubing Excellence

In recent years, the popularity of speedcubing has soared, with enthusiasts seeking the best cubes to enhance their performance and enjoyment. Several brands have emerged as leaders in the industry, producing cubes that are known for their innovative designs, smooth turning, and durability. From brands that offer magnetic cubes for enhanced stability to those known for their customizable features, there is a wide range of options available for both beginners and experts. To discover which brands stand out in the world of cubing, read on below for a comprehensive guide to the best cube brands.

Illustration of cube

Best brands of cube in 2025

Rubik's

Rubik's, as one of the leading producers of Rubik's Cubes, holds a significant share in the global market, with the top five manufacturers, including Rubik's, Dayan, MoYu, GAN Cube, and VERDES, collectively holding about 45% of the market. China is the largest market for Rubik's Cubes, accounting for around 50% of the global share, followed by Europe with about 30%. The Ordinary Rubik's Cube segment dominates the market, holding approximately 90% of the product type share. The global Rubik's Cube market is projected to grow from $6 million in 2024 to $8 million by 2030, at a CAGR of 3.3% during the forecast period. Rubik's Cubes are widely used for both entertainment and competitive purposes, with entertainment being the largest application segment. For in-depth analysis and insights, visit the Rubik's Cube market report.

GAN

GAN is a renowned brand in the speedcubing community, founded by Ganyuan Jiang, who set the first Chinese 3x3 national speed-solving record in 2007. Since its inception in 2011, GAN has innovated significantly, introducing features like magnets, the first elasticity system (GES), and interchangeable magnets (GMS). Their cubes, such as the GAN 356 Air UM, have been used to break multiple world records, including the current 3x3 average by Yiheng Wang. GAN sponsors top cubers like Feliks Zemdegs and Max Park through their GAN Gurus program. Despite its high prices, the company has gained popularity, with the global top five manufacturers, including GAN, holding about 45% of the market share. For more detailed information, visit the GAN page on Speedsolving Wiki.

MoYu

MoYu is a leading innovator in the speedcubing world, known for its high-quality and performance-driven speed cubes. Since its inception in 2013, MoYu has become a staple among cubers, particularly for its revolutionary designs in 2x2, 3x3, and 4x4 cubes. The brand has contributed significantly to competitive cubing, with its cubes used by record-holders like Yusheng Du and Yiheng Wang. MoYu holds a notable share in the global Rubik's Cube market, which is dominated by China with about 50% market share, and the top five manufacturers, including MoYu, hold around 45% of the market. For more insights into MoYu's innovation in speedcubing, visit their comprehensive overview.

QiYi

QiYi, also known as MoFangGe, is a prominent player in the Rubik's Cube market, recognized for its high-quality and innovative cube designs. The company, along with other key players like Rubik's, Dayan, MoYu, and GAN Cube, holds a significant share of the market, with the top five manufacturers collectively holding about 45% of the global market share. QiYi's products are popular among both casual and competitive cubers, contributing to the market's growth, which is expected to reach USD 0.01 billion by 2032 with a CAGR of 3.3%. China, where QiYi is based, dominates the market with a 50% share, followed by Europe with about 30%. The ordinary Rubik's Cube segment, which QiYi also specializes in, accounts for about 90% of the market.

YJ

YongJun (YJ) is a renowned Chinese toy manufacturer, particularly celebrated for its high-quality and affordable Rubik's Cube models. Since its rise to prominence around 2008 with the Type D Cube, YJ has continued to innovate, releasing popular models like the YJ SuLong in 2013 and the YJ MGC in 2018, which is noted for its strong magnetic positioning system and smooth performance. YJ also operates the sub-brand MoYu, a platform for third-party puzzle designers, which has produced cubes used by world record holders. The company's products, such as the YJ GuanLong series, are favored for their modding potential and budget-friendly prices. YJ's commitment to educational toys and puzzles has made it a staple in the cubing community. For more information about YongJun, you can visit their detailed profile on Speedsolving Wiki.

DaYan

DaYan, also known as Da Yan or Big Goose, is a prominent manufacturer in the speedcubing world, particularly noted for its comeback with the TengYun 3x3 and 2x2 cubes. Released in 2019, the TengYun M Version 1 marked a significant return for DaYan, featuring magnets and a quiet, fast performance. The TengYun v2, released in 2020, further enhanced stability and customization options. DaYan's products are part of a global Rubik's Cube market expected to grow at a CAGR of 3.3% from 2024 to 2032, with the top five manufacturers, including DaYan, holding about 45% of the market share. China dominates this market, accounting for around 50% of the global share. For more information on DaYan, visit their official page on Speedsolving Wiki.

ShengShou

ShengShou is a notable brand in the Rubik's Cube market, particularly known for its budget-friendly and innovative products. They were one of the first companies to create larger cubes such as the 8x8, 9x9, and 10x10, and held significant records in the big cube category until other competitors emerged. Despite not being as dominant as some other brands, ShengShou has made significant advancements, especially with their newer products like the RS3M 2020, which introduced an improved tensioning system. Their cubes are popular for their unique feel and affordability, making them a go-to choice for those on a budget. The Asia Pacific region, where ShengShou operates, is expected to be the fastest-growing market for Rubik's Cubes, with the region accounting for more than 23% of global revenue. For more details on the best speedcubes including ShengShou, visit Ruwix.

Valk

The Valk brand, collaborated with QiYi MoFangGe, is renowned for producing high-quality speedcubes, particularly the Valk 3, which was first released in 2016 with a unique 5.55 cm size, a reference to Mats Valk's first Rubik's Cube world record of 5.55 seconds. This cube has been instrumental in setting multiple world records, including Mats Valk's 2016 record of 4.74 seconds. The Valk 3 is known for its fast, stable, and snappy corner cutting, and it has influenced other manufacturers to adopt the smaller 3x3 size. The brand also offers other models like the Valk 3 Power and the Valk 3 Elite M, featuring advanced magnetization systems. These cubes are widely used by world-class speedcubers, further solidifying the Valk brand's reputation.

X-Man

X-Man Design, a subsidiary of QiYi MoFangGe Science & Technology Industrial, is renowned for producing some of the best speedcubes in the market. Notably, their X-Man Tornado V3 3x3 Magnetic cube has set the current 3x3 world record single of 3.13 seconds, showcasing its exceptional performance and innovative magnetic core. This cube features an advanced adjustment system, allowing users to customize its tension, spring compression, and magnet settings. The Tornado V3 also boasts a frosted exterior finish and a weight of 72g, striking a balance between tactile comfort and maneuverability. With its release, it has already achieved notable times, including a 3.63 second single and a 5.48 second average.

Meilong

The Meilong brand, part of the Moyu series, is highly regarded for producing high-quality speedcubes, particularly the Mofang JiaoShi Meilong 3x3, which was released in 2019 and stands out for its silky smooth turns, corner-cutting capabilities, and affordable price. This cube is appreciated by speedcubers of all skill levels, weighing only 66 grams and featuring a stylish, slightly frosty surface. It is often recommended for both beginners and professionals due to its simple design and significant rounding on leading edges to reduce friction. Despite its low cost, the Meilong 3x3 performs exceptionally well, making it a clear choice for those looking for a reliable speedcube. Its popularity is evident in its use by various speedcubers, including those in cube clubs and competitive events.