Top Tail-Wagging Brands for Must-Have Dog Accessories

In today's bustling pet market, dog accessories have evolved from mere practicality to style statements and comfort enhancers for our furry companions. From chic collars that add flair to your pup’s outfit, to durable leashes designed for adventurous walks, pet owners are spoilt for choice. Renowned brands continually innovate, offering products that not only ensure safety and comfort but also reflect emerging trends in pet fashion. If you're contemplating which brands top the list for quality and design in dog accessories, explore the options below.

Illustration of dog accessories

Best brands of dog accessories in 2025

Ruffwear

Ruffwear is a leading brand in the dog accessories market, known for its high-performance products that enhance and inspire outdoor adventures for dogs and their human companions. Founded in 1994 by Patrick Kruse, Ruffwear offers a range of durable and comfortable products, such as the highly acclaimed Front Range Harness, which has been praised for its longevity and quality even after years of use. The company's products are popular among pet owners, with their website experiencing a 32.42% increase in traffic over the last month, and a significant audience composition of 58.76% female visitors. Ruffwear's implementation of Klaviyo CDP has also led to a 57% jump in revenue per recipient and a 10% drop in discount rates, contributing to overall revenue growth of 9%. As part of the growing dog clothing and accessories market, Ruffwear is expected to contribute to the sector's projected growth to USD 18.75 billion by 2032.

Kurgo

Kurgo is a leading manufacturer of pet travel and safety products, known for its innovative, rugged outdoor gear that enhances the comfort and safety of dogs during adventures. Founded by brothers Kitter and Gordie Spater, Kurgo has expanded its product line to include carrier backpacks, active harnesses, cold weather jackets, and more since its inception. The brand has partnered with notable entities like Toyota and AAA to advocate for safe pet travel, and has received awards such as the Best Dog Harness by Wirecutter in 2020. Acquired by Radio Systems Corporation in 2018, Kurgo continues to grow, catering to a global market including the US, Canada, the UK, Europe, Australia, and New Zealand. With a focus on quality and durability, Kurgo products are backed by a Lifetime Warranty. For more information about Kurgo, visit their Wikipedia page.

Petco

Petco is a leading brand in the pet accessories market, particularly for dog owners, with an impressive increase from 52.2% in 2023 to 66.7% of pet owners being customers in 2024. The company offers a diverse range of high-quality products, including dog tags, collars, beds, and grooming services. Petco's premium membership program, Vital Care Premier, has experienced significant growth, highlighting the growing popularity of their services such as dog grooming, training, and vet services. Despite a 6.8% drop in its supplies and companion animal business, Petco's consumables and services segments have shown resilience. Adapting to consumer preferences, the company has implemented a new operating model and merchandising strategy to enhance customer experience. For more information, visit their Petco store in San Diego.

Outward Hound

Outward Hound is a leading innovator and producer of high-quality dog and cat accessories, encompassing a diverse range of products including soft goods like dog lifejackets and plush toys, and hard goods such as bowls, chew toys, and games. The company has experienced rapid growth, especially after acquiring several brands like Petstages, Dublin Dog, and Nina Ottosson, now totaling seven brands under its umbrella. By 2023, the U.S. dog toys market, in which Outward Hound is a key player, reached USD 3093.20 million and is projected to grow at a CAGR of 3.8% until 2032. Outward Hound's commitment to innovation is evident in its latest product launches, such as the Think N' Thrive® dog toys line and the Puzzle Bitez™ treats. The company's strong portfolio and focus on new category expansion position it for significant growth in the pet industry.

Chewy

Chewy is a leading online retailer for pet food and accessories, known for its extensive range of over 45,000 products from approximately 1,600 brands. The company has seen significant growth, with net sales increasing from $26 million in 2012 to $3.5 billion in 2018, and 91% of its net sales in 2018 coming from repeat customers. Chewy's Autoship program accounts for 66% of its total net sales, and the company boasts a high customer loyalty rate, with 90% of customers showing loyalty to the brand. As of 2023, Chewy has a brand awareness of 87% among U.S. pet supply online shop users, with 51% of these users actively using the platform. This makes Chewy one of the most popular and trusted brands for dog accessories and other pet supplies.

Kong

The Kong brand is renowned as one of the top producers of dog accessories, known for its durable and innovative products that cater to the needs of pet owners. In the dog accessories market, which was valued at USD 6.70 billion in 2023 and is expected to grow at a CAGR of 5.4% from 2024 to 2030, Kong's products stand out for their quality and versatility. The brand's popularity is reflected in the broader pet accessories market, which was valued at USD 21.8 billion in 2023 and is projected to reach USD 42.2 billion by 2032, growing at a CAGR of 7.7%. Kong's products, such as their iconic rubber toys, are favored by many pet owners, contributing to the market's significant growth driven by increasing pet ownership and higher consumer spending on pet care. North America, where Kong has a strong presence, held the largest market share of 40% in the dog clothing and accessories market in 2023.

Blueberry Pet

Blueberry Pet is recognized as one of America's Best Petcare Brands, dedicated to enriching the lives of pets and their owners through innovative and high-quality dog accessories. For over a decade, the brand has provided a wide range of essentials and accessories, including award-winning collars, harnesses, stylish apparel, and toys. Blueberry Pet is committed to enhancing the bond between pets and their families, and their products are designed to inspire joy and strengthen relationships. The brand is honored to have earned the trust and loyalty of pet parents worldwide. With convenient shipping, accurate product descriptions, and dedicated customer service, Blueberry Pet ensures a delightful experience for all customers.

Puppia

Puppia is a renowned global dog fashion design brand based in South Korea, celebrated for its comfortable and vet-approved harnesses, clothing, collars, leashes, and accessories. The brand is particularly famous for its Puppia Soft Dog Harness, designed to distribute pressure evenly from the neck to the shoulders, making it ideal for dogs with conditions like glaucoma. Puppia's products are crafted by top human designers, ensuring both comfort and style. The brand is a key player in the booming dog apparel market, which is forecast to grow from $2.3 billion in 2024 to $3.3 billion by 2032, with a CAGR of 4.5%. Puppia's commitment to quality and design has made it a favorite among pet owners who treat their dogs as family members. For more information, visit their online store at Puppia's official site.

PetSafe

PetSafe is a leading brand in the pet travel accessories market, known for its comprehensive range of products including carriers, travel bowls, and seat covers. As of 2023, PetSafe held an 8% market share, although it experienced a significant decline of nearly 60% in its market stake since January 2023. Despite this, the brand remains a key player, focusing on product innovation, quality, and safety. PetSafe's products cater to diverse consumer needs, particularly in the dog travel accessories segment, which is anticipated to grow at a CAGR of 5.9% from 2024 to 2032. The brand's emphasis on ruggedness and long-term use makes it a preferred choice among pet owners.

Coastal Pet Products

Coastal Pet Products is a renowned American manufacturer of high-quality pet accessories, particularly known for its innovative and comfortable dog collars, leashes, and harnesses. Founded in 1968 by brothers Jim and Tom Stout, the company has over 50 years of experience and has set industry standards, such as introducing doubly-ply nylon web in 1975 and curved buckle designs in 1977. Coastal Pet Products maintains a nearly 400,000 square foot facility and is committed to quality, offering a 60-day satisfaction guarantee for products purchased from authorized sellers. The company also supports various pet-related organizations, including Leader Dogs for the Blind and Morris Animal Foundation. With a focus on innovation and customer satisfaction, Coastal Pet Products continues to be a leader in the pet care industry.