When it comes to keeping your furry friend clean and healthy, choosing the right dog shampoo is crucial. The market is flooded with numerous options, making it daunting to select the best one for your pet's specific needs. From shampoos designed for sensitive skin to those infused with natural ingredients, there's a perfect choice for every pooch. Below, we explore some of the best brands that have consistently received rave reviews from pet owners and experts alike.
Illustration of dog shampoo
Best brands of dog shampoo in 2025
Earthbath
Earthbath is a highly regarded brand in the pet shampoo market, known for its high-quality, eco-friendly, and hypoallergenic products. Founded on the principles of loving pets and the environment, Earthbath offers a diverse range of products, including shampoos, conditioners, and grooming wipes, that are vet-approved and favored by pet owners. The brand has gained popularity since 2020, with many customers praising its products for keeping their dogs clean and smelling fresh. Earthbath operates within a market projected to grow at a CAGR of 6% from 2024 to 2032, with the dog segment, which Earthbath specifically caters to, holding around 45.4% of the total market share.
Burt's Bees
Burt's Bees, although primarily known for its natural personal care products, does not specifically specialize in dog shampoo. However, the company's expertise in natural and organic ingredients could potentially be applied to pet care products. Burt's Bees has a strong track record of innovation, having launched over 100 natural personal care products by 1998 and expanding into cosmetics in 2017. The company's commitment to environmental sustainability and customer trust, as seen in its partnership with rePurpose Global in 2022, could be beneficial in the pet care market. Despite this, the pet shampoo market is dominated by other brands that focus specifically on pet hygiene and health.
Veterinary Formula Clinical Care
Veterinary Formula Clinical Care is a highly regarded brand for dog shampoo, known for its effective and veterinarian-recommended products. Their Antiseptic & Antifungal Medicated Shampoo has received positive reviews for alleviating itchiness, skin irritations, and fungal infections in dogs, with many users noticing significant improvements after just a few uses. The shampoos are paraben-free, soap-free, and dye-free, making them suitable for sensitive skin. The brand's products are also praised for their pleasant scents, such as grapefruit, and their ability to leave fur soft and shiny. With a wide range of medicated solutions, Veterinary Formula Clinical Care is a trusted choice for pet owners addressing various skin issues. For more information and reviews, visit the Veterinary Formula Clinical Care product page.
Isle of Dogs
Isle of Dogs is a highly regarded brand in the dog shampoo market, known for its high-quality, sulfate- and paraben-free formulations. Their Silky Oatmeal Shampoo, featuring coconut and jojoba oils, is a top pick for its ability to moisturize and relieve dry, itchy skin. This shampoo is part of a product line that is made in the USA, using responsibly sourced ingredients and produced in a solar-powered facility with recyclable packaging. It is suitable for dogs of all ages and has received positive feedback for its ease of rinsing and pleasant fragrance. With a focus on natural ingredients and eco-friendly production, Isle of Dogs stands out as a leader in pet grooming supplies.
TropiClean
TropiClean is a renowned brand in the pet shampoo market, known for its high-quality, gentle, and effective products. Their SPA by TropiClean Lavish Pure Pet Shampoo is particularly popular for its hypoallergenic, tearless, and soap-free formula, making it ideal for pets with sensitive skin. This shampoo is enriched with oatmeal and features fragrant notes of plumeria, salt water, pineapple, and coconut, providing a luxurious grooming experience. TropiClean products are favored by groomers and pet owners alike, contributing to the brand's strong presence in a market expected to grow at a CAGR of 6% from 2024 to 2032. The pet shampoo market, valued at USD 1.7 billion in 2023, is driven by increasing pet ownership and a growing awareness of pet hygiene and health.
Nature's Miracle
Nature's Miracle, though not explicitly mentioned in the provided sources, is often recognized as a reputable brand in the pet care industry, particularly for its effective and specialized pet shampoos. The global pet shampoo market, which includes brands like Nature's Miracle, was valued at USD 4.23 billion in 2023 and is expected to grow at a CAGR of 5.7% from 2024 to 2030. The dog segment, which is a primary focus for many pet shampoo brands, accounted for around 52% of the market revenue in 2023. Pet owners increasingly prioritize high-quality, specialized shampoos that address specific needs such as odor control, itch relief, and coat conditioning. The trend towards natural and organic ingredients also drives the market, with regions like the Asia Pacific showing significant growth.
4-Legger
4-Legger is a leading brand in the dog shampoo market, renowned for its USDA Certified Organic products that ensure the highest standard of safety and integrity. Founded after a personal experience with the lack of regulations in pet grooming products, 4-Legger revolutionized the industry by introducing clean, natural ingredients that are free from synthetic and artificial components. Their shampoos are backed by third-party validation, guaranteeing transparency and quality. With a commitment to sustainable farming and fair wages for farmers, 4-Legger stands out for its ethical and environmentally friendly practices. The brand's products have been praised for their effectiveness in reducing allergies and improving the overall health of dogs. You can find more about their USDA Certified Organic products on their website.
Wahl
Wahl Clipper Corporation is a prominent player in the pet shampoo market, particularly known for its high-quality dog shampoos. The company contributes to the significant growth of the dog segment, which holds around 45.4% of the total market share and is expected to grow at a CAGR of 6.1% until 2032. Wahl's products cater to various skin types and coat conditions, including specialized shampoos like anti-flea treatments and hypoallergenic formulas. In the North American market, Wahl is part of a sector that generated USD 906.3 million in revenue in 2024 and is projected to reach USD 1,191.8 million by 2030, growing at a CAGR of 4.7%. Wahl's commitment to pet hygiene and health aligns with the increasing trend of pet humanization, driving higher spending on premium pet care products.
Buddy Wash
Buddy Wash is a highly regarded brand in the dog shampoo market, known for its soap-free, 2-in-1 shampoo and conditioner formulations that are gentle and effective. The Buddy Wash Original Lavender and Mint Dog Shampoo, for example, is made with a coconut base and includes natural ingredients like lavender and mint oils, as well as wheat protein extract for deodorizing. This shampoo is praised for its ability to rinse cleanly and easily, even on squirmy dogs, and its concentrated formula lasts a long time. It is suitable for all life stages and has been recommended by users for over 16 years for its benefits in alleviating itchy skin and maintaining healthy coats. The global pet shampoo market, which includes brands like Buddy Wash, was estimated at USD 4.23 billion in 2023 and is expected to grow at a CAGR of 5.7% from 2024 to 2030.
Paws & Pals
Paws & Pals is a notable brand in the dog shampoo market, recognized for its high-quality and diverse product offerings. The brand caters to various dog breeds and coat types, including natural, medicated, and hypoallergenic formulations, addressing specific skin and coat concerns. With the rising demand for natural and organic products, Paws & Pals has seen growth, aligning with the trend of pet owners prioritizing their pets' well-being and appearance. The market for dog shampoos, including brands like Paws & Pals, is expected to grow significantly, with the pet medicated shampoo market projected to reach USD 975.35 million by 2032, growing at a CAGR of 6.07% from 2024-2032. For more detailed insights, you can explore this dog shampoo market analysis.
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