Smash Hits: Top Badminton Racket Brands to Elevate Your Game

Badminton enthusiasts know that selecting the right equipment can make all the difference in performance and enjoyment. With a wide array of options available, finding the best badminton racket brands can be quite the task. To aid in this decision, we have compiled a comprehensive list of the most renowned and reliable brands in the industry. Read on to explore which brands have been consistently celebrated for their quality, innovation, and durability.

Illustration of badminton racket

Best brands of badminton racket in 2025

Yonex

Yonex is a leading brand in the badminton racket market, renowned for its high-quality and innovative products. Founded in 1957, Yonex has been a pioneer in badminton equipment, introducing the first ultra-lightweight badminton racket, the Carbonex 8, in 1980. The company's advanced technologies, such as nanometric frame and Hyper-Slim Shaft, make their rackets highly sought after by professionals, with over 80% of competitive players using Yonex rackets. Yonex also sponsors major tournaments, including the All England Open Badminton Championships, and is a partner of the Badminton World Federation. Their commitment to innovation and quality has solidified their position as a world leader in badminton equipment. For more insights into the best badminton racket brands, check out this detailed blog.

Victor

Victor is renowned as one of the best producers of badminton rackets, particularly favored by players who rely on a power game. Their rackets, made from carbon graphite, are highly durable and popular among both amateur and professional players, including notable athletes like Gao Ning, Yang Wei, and Lee Yong Dae. Victor rackets are known for their exceptional control, ease of play, and all-round capability, as seen in models like the Victor Ryuga II, which excels in mid-back court drives and defense. Established in China and Taiwan, Victor rackets have gained a significant following globally for their high-quality materials and performance. The brand's products are often praised for their design, weight distribution, and overall performance. For further insights into which brand is the best for badminton rackets, you can explore more information.

Li-Ning

Li-Ning is a leading brand in the badminton racket market, known for its high-quality, lightweight, and durable products. The brand is particularly popular among both recreational and professional players, with several Olympic champions and world champions relying on Li-Ning rackets. Li-Ning holds a significant share in the global badminton racket market, with the top five manufacturers, including Li-Ning, holding a share above 15%. China, where Li-Ning is based, is the largest market for badminton rackets, accounting for nearly 45% of the global market. Li-Ning's products are available through a wide network of authorized dealers and online, offering a comprehensive range of badminton equipment.

Babolat

Babolat, founded in 1875 in Lyon, France, is the oldest and one of the most renowned racquet sports companies globally, offering high-quality badminton rackets along with other racquet sports equipment. Known for its innovative products, Babolat has been a preferred choice for champions, with its Pure Drive racquet launching in 1994 and becoming a best-seller worldwide. The company continues to innovate, introducing advanced technologies like the RPM Blast tennis racquet string and the Babolab for precise racquet and string adjustments. Babolat's products cater to various skill levels and are popular in major badminton markets, including China, which holds nearly 45% of the global market share. With a rich history and continuous innovation, Babolat remains a leader in the badminton racket market.

Carlton

Carlton is a renowned brand in the badminton industry, known for producing high-quality rackets that cater to both beginners and experienced players. The Carlton Maxi Blade 4.3 Badminton Racquet, for example, features a balanced design with aluminum and steel construction, making it a favorite among schools, teams, and recreational programs. Carlton rackets are part of a market that is projected to grow at a CAGR of 6.7% from 2024 to 2030, with the global badminton racket market expected to reach USD 1.38 billion by 2032. The brand, along with other top manufacturers like Yonex and VICTOR, holds a significant share in the market, with the top five manufacturers collectively holding above 15% of the market share. China, with nearly 45% of the market, is the largest region for badminton racket sales.

Ashaway

Ashaway is renowned as one of the top producers of badminton rackets, known for their high-quality and innovative designs. Their rackets, such as the Ashaway Phantom Helix, are praised for their medium-stiff shafts and unique features like the "phantom airflow system," which enhances swing speed and control. Ashaway's commitment to quality is reflected in their stringent production standards, similar to those used in their medical suture thread production. The brand's rackets are favored by advanced players for their stability and power, making them a significant player in the global badminton equipment market, which is projected to grow at a CAGR of 6.7% from 2024 to 2032. For more information, visit Ashaway's official website.

Wilson

Wilson Sporting Goods is a prominent player in the badminton racket market, known for its high-quality and innovative products. The company, along with other key players like Yonex, VICTOR, and RSL, holds a significant share in the global market, with the top five manufacturers collectively holding above 15% of the market share. Wilson's badminton rackets are popular among both recreational and professional players, contributing to the market's growth, which is forecasted to reach USD 1.38 billion by 2032 with a CAGR of 6.7% from 2024 to 2032. The increasing participation in badminton and the focus on health and fitness are driving factors for Wilson's product demand. Wilson's commitment to developing advanced and durable rackets aligns with the market's trend of seeking high-performance equipment.

Adidas

Adidas, although once a significant player in the badminton equipment market, has recently shown less interest in the sector. Despite this, in the past, Adidas was well-positioned to become a global badminton brand, leveraging its strong brand recognition and marketing prowess. However, brands like Yonex, Victor, and LiNing have dominated the global market, with Yonex and Victor holding a substantial share due to their high-quality products and strong market presence. The global badminton racket market, valued at around USD 900 million in 2022, is expected to grow at a CAGR of 6.7% until 2028, but Adidas's reduced involvement means it is no longer a major contender in this growth. For more insights on badminton equipment leaders, visit this resource.

Dunlop

Dunlop, although not as dominant in the badminton market as some of its competitors, is still a respected brand known for its quality badminton rackets. The company faces challenges such as poor marketing, which may contribute to its relatively low visibility compared to other brands like Yonex and Babolat. Despite this, Dunlop rackets, such as the Dunlop Force Elite, are appreciated for their technical characteristics, including features like Aeroskin Cx, Ergo Cap, and Glide Polymer technologies. However, the brand's market share is overshadowed by the strong presence of other manufacturers in the global badminton racquets market, which is projected to grow at a CAGR of 6.6% from 2022 to 2031. You can learn more about the Dunlop Force Elite racket.

Forza

FZ Forza, a Danish badminton specialist, is recognized as one of the top producers of badminton rackets, catering to a global market with a focus on quality and performance. The brand offers rackets like the FZ Forza Light 6, designed for club players, which features an 88-hole string pattern, a weight of 80g, and a medium flex, making it ideal for defensive and doubles play. FZ Forza is part of a competitive market valued at nearly USD 900 million in 2022, with an expected CAGR of 6.7% between 2022 and 2028. Their rackets are known for their lightweight and balanced design, such as the Precision X1, which is highly recommended for beginners due to its forgiving nature and better quality factory strings. FZ Forza's commitment to innovation and player needs positions them as a significant player in the badminton equipment market.