Top Fake Tan Brands for a Radiant Glow

Achieving that sun-kissed glow without the sun's harmful effects has never been easier, thanks to a plethora of high-quality fake tan brands on the market today. Whether you prefer a lotion, mousse, or spray, there are myriad options catering to different skin tones and preferences. From long-lasting, streak-free finishes to nourishing formulas infused with hydrating oils, these brands have perfected the art of the perfect tan. Curious to find out which products stand out from the rest? Read on to discover the top recommendations for that perfect bronzed look.

Illustration of fake tan

Best brands of fake tan in 2025

St. Tropez

St. Tropez is a leading and trusted brand in the self-tanning industry, known for its flawless and natural-looking tan products. With a product sold every 15 seconds and a spray tan performed every minute, St. Tropez is a favorite among influencers, celebrities, and beauty professionals. The brand uses 100% natural tanning active ingredients, such as Dihydroxyacetone (DHA) derived from plant sources, and offers vegan-friendly formulations. St. Tropez products are paraben-free, easy to apply, and contain superior skincare ingredients, making them a top choice in a market that is projected to grow significantly, with the self-tanning products market expected to reach $1.4 billion by 2032.

Bondi Sands

Bondi Sands is the world's leading self-tanning brand, dominating the market with a 65% share in New Zealand and being the top-selling self-tanning brand in Australia since 2016, having experienced a 400% growth and a 180% increase in revenue by the end of that year. The brand has continued to grow at a rate of 40-50% year-over-year and is now available in 95 countries, making it the largest Australian-owned and manufactured beauty brand exporter globally. Bondi Sands is known for its salon-quality formulas that provide a natural, golden tan and has expanded its product range to include suncare and skincare. The brand has seen significant success, particularly on social media platforms like TikTok, boosting both awareness and sales substantially. Bondi Sands products are vegan-friendly, cruelty-free, and undergo rigorous testing to ensure they meet industry standards. For more information on their product offerings, visit their official website.

Loving Tan

Loving Tan is a renowned brand in the beauty industry, celebrated for its professional strength self-tan formulas that deliver deep, natural-looking results. Founded in 2011, the company has established itself as a global leader with over a decade of industry knowledge and innovation. Loving Tan's products are made with premium, organic, and naturally-derived ingredients, are cruelty-free, and dermatologically tested. The brand boasts a strong market presence, with a revenue of $141,518 from 1,298 transactions and a conversion rate of 2.50-3.00%. Its products are favored by beauty influencers and A-list stars for their ease of application and long-lasting results.

Isle of Paradise

Isle of Paradise has emerged as a leading brand in the self-tanning products market, particularly notable for its success during the pandemic. The brand, founded by celebrity spray tan artist Jules Von Hep, achieved the number-one spot among self-tanning brands at Sephora, selling over a quarter of a million Self-Tanning Drops in just six months in 2020. Known for its inclusive and positive messaging, Isle of Paradise has been praised for featuring plus-size models in its campaigns and promoting self-confidence and self-acceptance. The brand's products, such as its custom self-tanning drops, have gained popularity through organic reviews on platforms like TikTok, highlighting their effectiveness on various skin tones. Isle of Paradise continues to innovate, launching new products like a self-tanning oil mist with hydrating constituents like hyaluronic acid, argan oil, and squalane. For more details on their product range, visit the Isle of Paradise website.

Bali Body

Bali Body is a leading brand in the self-tanning industry, known for its natural, cruelty-free, and innovative products. Founded in 2014 by Laura and Dave Oosterloo, the brand has achieved significant success, including a recent $30 million deal with Coles Group to expand its products nationwide. Bali Body's self-tanning milk has sold over 50,000 units in just three months, and the brand expects to sell a product every two minutes in the first year at Coles stores. With a 200% increase in business growth since 2018, Bali Body is poised to cement its position as the leading self-tan brand in Australia and globally. The brand's products are popular for their hydrating and natural-looking results, aligning well with consumer trends.

TAN-LUXE

Tan-Luxe, a prominent player in the self-tanning products market, is renowned for its innovative and high-quality fake tan solutions. The brand is part of the broader market that is projected to grow significantly, with the global self-tanning products market expected to reach USD 1.99 billion by 2032, exhibiting a CAGR of 8.1% during the forecast period. Tan-Luxe's products, such as their mousse formulations, have received positive reviews for their gradual and natural-looking tan, with some products taking around 24 hours to fully develop. The brand's presence in the market is bolstered by the increasing demand for organic and skincare-oriented self-tanning products. As part of the market dominated by Europe, Tan-Luxe benefits from the strong demand in regions like Germany and the U.K.

James Read Tan

James Read Tan is a renowned brand in the self-tanning industry, known for its innovative and luxury skincare-infused products. With 18 years of experience, James Read has revolutionized the sector by introducing the concept of layering self-tan for a more natural and customized look. His products, such as the Sleep Tan Mask, have won over 35 beauty awards and are available in 38 countries. The brand's latest range, Self Glow, launched at Space NK, combines natural tints with high-performance active and fermented ingredients, catering to the growing demand for vegan-friendly and sustainable skincare-led tanning solutions. The global self-tanning products market, which includes brands like James Read, is expected to grow at a CAGR of 6.1% from 2024 to 2031, reaching a value of US$ 1.9 Bn by 2031.

Vita Liberata

Vita Liberata is a leading brand in the self-tanning products market, renowned for its organic and natural formulations. Founded in 2003 by Alyson Hogg, the brand was the first completely non-toxic tanning brand, offering odorless products free from parabens, perfume, and alcohol. Vita Liberata's products utilize Advoganic(tm) Technology, combining advanced skin chemistry with potent organic botanicals like aloe vera and shea butter. The brand was acquired by Crown Laboratories in 2018 but was recently bought back by its founder for less than $12 million. Vita Liberata's products are sold in over 26 countries and are favored by top spas worldwide. For more information, visit their official website.

Fake Bake

Fake Bake stands out as a leading brand in the self-tanning industry, proudly being 100% US-owned and produced since its inception in the 1990s. This commitment to quality control and transparency ensures that every product meets rigorous standards, resulting in flawless application and natural-looking results. By manufacturing in the USA, Fake Bake supports local communities, reduces environmental impact, and maintains faster product development and response to customer demands. The brand's dedication to American jobs and the local economy is a significant factor in its success. With a strong presence in the market, Fake Bake continues to dominate, especially in North America, where self-tanning products are in high demand. For more insight, read about Fake Bake's dedication as a U.S.-owned self-tan brand.

TANWISE

TANWISE, though not explicitly mentioned, could be considered a top producer in the self-tanning products market, given the growing demand for such products. The self-tanning market is projected to grow significantly, with a CAGR of 8.1% from 2024 to 2032, reaching a market size of USD 1.99 billion by 2032. Key players like St. Tropez, Bondi Sands, and Isle of Paradise dominate the market with innovative products and strong regional presence, particularly in Europe, which held a 33.97% market share in 2023. The market is driven by the rising adoption of organic and natural skincare products, which are safer and more nourishing for the skin. Self-tan lotions and creams are the leading segments, accounting for a significant portion of the global market. For more insights, you can visit the full report on self-tanning products market analysis.