Top Agarbatti Brands for a Fragrant Experience

The aromatic charm of agarbatti, or incense sticks, is an indispensable element in many households for spiritual practices and relaxation. As the market flourishes with a variety of options, selecting the best brand can elevate the olfactory experience to a sublime level. Among the top contenders, some brands have distinguished themselves through quality, fragrance range, and sustainability practices. To discover which brands stand out in delivering the finest incense experience, take a look at our curated selection below.

Illustration of agarbatti

Best brands of agarbatti in 2025

Cycle Pure Agarbathies

Cycle Pure Agarbathies, established in 1948, is a leading Indian manufacturer of incense and prayer materials with a presence in over 75 countries, selling 12 billion agarbathies annually, and holding an approximate 15-18% market share in the organized sector in India. They aim for an ambitious 30% market share in the next three years and stand out as a certified carbon-neutral manufacturer. You can explore their wide range of products through their official website.

Mangaldeep Agarbattis

Mangaldeep Agarbattis, a brand of ITC launched in 2003, is a leading manufacturer of incense sticks in India, ranking second in the agarbatti market by value and dominating in terms of volume. With a strategic expansion, it captured an 8%-9% market share in 2014, aiming to elevate that to 18%, and has been growing at twice the industry's growth rate. Recognized for producing high-quality agarbattis using natural ingredients, Mangaldeep offers a diverse range of fragrances, available in assorted pack sizes. Their manufacturing network spans various centers in the country, operated by small-scale and cottage units, providing employment to over 3,500 people. Recently, Mangaldeep expanded into digital channels, with e-commerce sales doubling in recent times. Discover more about their offerings on the company website.

Moksh Agarbatti

Moksh Agarbatti, established in 1996 by Sesh Kiran Ashiya and Anand Kumar Ashiya, is a prominent Indian incense stick manufacturer, known for its quality and variety with over 35 fragrances, including the popular Swarna Champa; the company has a wide distribution network of around 4,000 distributors across India and in 2015, aimed for an annual turnover of Rs. 200 crore, and produces 1.5 crore agarbatti per day, contributing to the 7% annual growth of the Indian agarbatti market. Their products are available at Moksh Agarbatti's official website.

Zed Black Agarbatti

Zed Black, a prominent agarbatti brand established in 2000, holds a significant market share of over 15% in the organized incense stick industry and sells over 1.5 million retail packs daily through a wide network of more than 7 lakh outlets. They are among the top 3 players in the market with double-digit yearly growth for the past 5 years, also dominating the wet dhoop market with a 60% share. With a strong global presence, Zed Black exports to over 40 countries and employs more than 4000 people, while their brand ambassadors include MS Dhoni and Hrithik Roshan. You can find their products on their official website.

Patanjali Agarbatti

Patanjali Agarbatti, established as a brand under Patanjali Ayurved Limited, is a significant producer in the Indian incense stick market, offering natural fragrances under the Aastha and Madhuram brands, and while the market is fragmented, Patanjali is considered one of the notable players alongside brands like Cycle and ITC's Mangaldeep, with the overall Indian agarbatti market estimated to be worth ₹10,000 crore, and Patanjali is aiming to expand its presence by utilizing natural ingredients and a wide distribution network.

Satya Sai Baba Nag Champa

Satya Sai Baba Nag Champa, established in 1964 by Shri K.N. Satyam Setty, is a globally recognized brand and one of the top producers of hand-rolled masala agarbatti, crafted with a blend of natural herbs, florals, and spices, and is considered the number one selling incense in the world; this brand's iconic fragrance is exported to over 180 countries, with the United States holding the largest market share at 54%.

Parag Fragrances

Parag Fragrances, established in 2008, is a well-regarded Indian manufacturer of agarbatti, known for using high-quality herbs, natural ingredients, and essential oils in their handcrafted incense sticks, offering a wide range of fragrances including popular choices like Kesar Chandan and Kasturi, and ensuring a long-lasting aroma with minimal smoke. Their product line also includes attars, perfumes, and dhoop sticks, all while being committed to providing value for money and employing a charcoal-free production process, appealing to customers seeking both quality and natural ingredients. You can explore their products at Parag Fragrances.

Hem Incense

HEM Incense, established in 1983, is a globally recognized brand, exporting agarbatti to over 70 countries, and is known for its high-quality masala sticks, with a product line encompassing over 400 fragrances. The company has been awarded as a 'Top Exporter' for three consecutive years from 2008-2011, and while the Indian incense market is fragmented, HEM is considered one of the major players. They offer a variety of forms such as scented and masala sticks, dhoops, and cones.

ITC's Aim Incense Sticks

ITC's Aim incense sticks, marketed under the Mangaldeep brand, is a prominent agarbatti producer in India, with a goal to capture a significant share of the market; the brand is the second-largest nationally, offering a range of fragrances and innovative products like low-smoke incense, aiming to be a household favorite with a 30% top-of-mind recall in major markets. Mangaldeep's supply chain engages over 18,000 people, mainly rural women, reflecting ITC's commitment to societal value creation, which has driven a growth of 30% year-on-year. With the Indian incense market expected to reach $1950.59 million by FY2032, ITC's Mangaldeep is well-positioned for further expansion and is recognized for its consistent quality and deep connection to devotion. You can explore their products further at their online store.

Nandi Agarbatti

Nandi Agarbatti, established in 1936, is a pioneer incense stick manufacturer based in Bangalore, India, with six manufacturing units covering over 50,000 sq ft, producing 1000 tons annually after starting with just 1 ton. The company employs over 500 people, with 75% being women, and they offer a diverse range of handmade fragrances using pure and natural ingredients. Nandi Agarbatti maintains a strong presence both in domestic and international markets, showcasing their commitment to quality through their traditional craftsmanship and innovative production methods.