Finding the perfect toy for your furry friend can make a world of difference in their happiness and health. With numerous brands offering a variety of toys, selecting the right one can be overwhelming for pet owners. From sustainable materials to interactive designs that promote mental stimulation, the choices are vast and tailored to meet every dog's needs. Explore the finest brands that prioritize quality, safety, and entertainment for your canine companion below.
Illustration of dog toys
Best brands of dog toys in 2025
Kong
Kong, founded in 1976 after a dog's fascination with a Volkswagen part, has become a leading brand in dog toys, offering durable, snowman-shaped toys made from various rubber types for different chewing needs. The brand boasts a high percentage of positive customer reviews due to their ability to provide mental stimulation and longevity, with the classic toy featuring a hollow center perfect for stuffing with treats. For more information and their extensive range of products, visit their official website.
Outward Hound
Outward Hound, established in 1998, is an award-winning company that has grown to include multiple brands and is recognized as a leading innovator in pet toys, offering a wide variety of products from durable chew toys to interactive puzzles. Known for designing toys that promote mental and physical stimulation for pets, they were listed as one of America's fastest-growing private companies in 2021, further solidifying their position as a top choice for pet owners. One popular product line is the Nina Ottosson puzzle toys, which are highly rated for their interactive features. You can find a variety of their products on their website.
Chuckit!
Chuckit!, established in 1998, is a leading brand in dog toys, renowned for its innovative and durable products like ball launchers and the Ultra Ball, designed to enhance fetch games and promote active play, fostering a strong bond between pets and owners. Their toys are a go-to choice for pet parents seeking quality and engaging playtime for their furry friends, and Chuckit! continues to be a game-changer in the pet toy industry since their acquisition by Petmate in the early 2000s.
Nylabone
Nylabone, established in 1955, is a leading brand in dog chew toys, offering a variety of products including durable nylon chews and edible options, and is recommended by veterinarians, promoting dental health and preventing destructive chewing. Their extensive range of toys comes in over 40 flavors for different chewing styles, from gentle to power chewers, and they also offer a puppy line for teething, making them a popular choice for pet owners. With many options made of natural rubber for easy gripping, their products help to establish good chewing habits. You can find their products online.
West Paw
West Paw, founded in 1996 in Bozeman, Montana, is a leading U.S. manufacturer of eco-friendly dog toys, producing 99% of their products in the USA, with approximately 19% of each Zogoflex toy made from recycled materials and having saved over 16 million plastic bottles from landfills; furthermore, they are committed to sustainability through their "Join the Loop" recycling program and using ocean-bound plastic in their Seaflex line.
Petstages
Petstages, founded in 2003, is a leading brand in the dog toy market, crafting innovative and durable products with a focus on pet safety and well-being, using designs inspired by vets and trainers. They offer a variety of toys, including chews made with real wood that won't splinter, catering to different play styles. As of 2023, dog toys held the largest market share at 51.94% within the pet toy sector, making Petstages a considerable contender for pet owners seeking reliable and high-quality toys, with manufacturing based in China under strict quality control. For more information, visit their official website.
Tuffy
Tuffy brand dog toys are renowned for their exceptional durability, often utilizing up to 7 layers of material, including industrial-strength nylon and luggage-grade fabric, ensuring they can withstand even the most enthusiastic play; these toys feature multiple rows of stitching and are designed for interactive play, making them a safe choice for pets, with a 'Tuff Scale' available to help owners choose the right toy. Tuffy toys are also designed with the safety of pets in mind using non-toxic materials; additionally, many Tuffy toys are machine-washable and float in water, offering convenience and versatility for play. Tuffy toys have been a popular choice for dog owners seeking reliable and engaging options since the brand was founded with the goal of producing long-lasting pet products. For more information, visit their website here.
ZippyPaws
ZippyPaws, established in 2011, is a leading designer of innovative dog toys, offering a diverse range from plush squeaky toys to interactive puzzles, all crafted with safety and durability in mind, ensuring hours of engaging fun for your canine companion. Their popular Zippy Burrow toys and unique squeakers like the Jiggler and Crescent have garnered awards and praise within the pet industry, and they are known for creative designs made with high-quality, non-toxic materials. With a commitment to quality and a love for pets, ZippyPaws creates toys designed for the modern dog, without costing "an arm and a paw". You can explore their products.
Benebone
Benebone, founded in 2012, is a top-tier, family-owned American company that produces durable dog chews in the USA, using only 100% real food ingredients like bacon, chicken, and peanuts for flavor. They offer a variety of shapes such as the Wishbone, Dental Chew, and Pawplexer, catering to different dog sizes, and have been recognized as a top pick for power chewers in 2024 by Tech Gear Lab. With a mission to provide high-quality, safe, and flavorful toys for dogs, Benebone also dedicates a portion of their sales to animal support organizations. For more information, visit their official website.
JW Pet
Established in 1998, JW Pet is recognized as a leading producer of innovative and durable dog toys, boasting over 100 patents and a commitment to improving the lives of pets, with products ranging from the popular Hol-ee Roller to a variety of squeaky and treat-dispensing toys. These toys are designed through extensive research and development, ensuring high-quality and safe play for pets. Although they were acquired by Petmate in 2012, JW Pet continues to innovate and push boundaries in pet toy design. You can explore their products at Petco.
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