Top Natural Supplement Brands That Elevate Wellness Naturally

In recent years, the demand for natural supplements has surged, propelled by an increased awareness of holistic health and wellness. As more individuals seek alternatives to synthetic products, a variety of brands have emerged, offering a range of natural supplement options that promise everything from enhanced energy to improved immunity. Navigating these choices can be overwhelming, especially with each brand claiming to be the best in the industry. For those looking to explore the top contenders in this market, we invite you to continue reading to discover our curated list of the best brands for natural supplements.

Illustration of natural supplements

Best brands of natural supplements in 2025

Garden of Life

Garden of Life is a leading brand in the health and wellness industry, renowned for its science-based, Certified USDA Organic and Non-GMO Project Verified nutritional supplements. With nearly 11% market share, the company dominates various categories including probiotics, protein, multivitamins, and CBD. Founded in 2000, Garden of Life has grown significantly, employing nearly 300 people and generating over $350 million in sales on Amazon for the 12 months ending August 2023. The brand is particularly known for its vegan supplement line, myKind Organics, co-created with Alicia Silverstone. Garden of Life's commitment to natural and organic products has driven its success, making it the No. 1 supplement brand on Amazon.

MegaFood

MegaFood is a renowned brand in the natural health supplement industry, celebrated for its commitment to producing high-quality, whole food-based vitamins and supplements. Founded in 1973, MegaFood has over 50 years of expertise in harnessing the power of plants to create effective and planet-first supplements. The company is a Certified B Corporation, prioritizing sustainability and regenerative agriculture, and is known for its rigorous testing, including checks for over 150 pesticides and certifications such as Non-GMO Project Verified and Certified Glyphosate Residue Free.

Nature's Way

Nature's Way is a leading brand in the natural health supplement market, known for its high-quality and diverse range of products. The company is part of the broader herbal dietary supplement market, projected to reach $21.4 billion by 2032, growing at a CAGR of 7.1% from 2023 to 2032. Nature's Way products, including herbal supplements, significantly contribute to this growth, with the tablets and capsules segment holding the maximum market share in 2022. The brand's commitment to natural and organic ingredients aligns seamlessly with the increasing consumer preference for proactive health management and wellness initiatives. As of 2024, the natural health supplement market, which includes brands like Nature's Way, is estimated at $58.27 billion and is expected to more than double to $121.76 billion by 2034 at a CAGR of 7.6%.

New Chapter

New Chapter is a leading manufacturer of natural vitamins and supplements, known for its high-quality, organic products that work in harmony with the body. As a Public Benefit Corporation (PBC) subsidiary of Procter & Gamble, New Chapter has maintained its commitment to sustainability and transparency. The company was recognized as the world's largest organic vitamin company in 2007 and continues to offer a range of products, including herbal supplements, probiotics, and superfood greens. Despite some challenges after its acquisition by P&G in 2012, New Chapter remains a top seller in organic multivitamins and organic turmeric, as reported by Supermarket News in 2021. The brand is particularly popular for its whole-food fermented nutrients and superfoods.

NOW Foods

NOW Foods is a leading producer of natural supplements, known for its broad spectrum of products including supplements, essential oils, and health foods. The company emphasizes affordability without compromising quality, targeting health-conscious consumers seeking natural alternatives. As part of the dynamic natural health supplement market, NOW Foods contributes to the sector's growth, which is projected to reach $121.76 billion by 2034, expanding at a 7.6% CAGR from 2024 to 2034. In the U.S., the natural health supplement market, where NOW Foods is a key player, is estimated to be worth $9.32 billion in 2024 and is expected to grow at a 7.2% CAGR until 2034. NOW Foods' commitment to innovation and quality has solidified its position among top companies like Nature's Bounty and Herbalife Nutrition.

Nordic Naturals

Nordic Naturals is a leading brand in the natural supplements industry, particularly renowned for its high-quality omega-3 fish oil supplements. Since 1995, the company has set standards of excellence in purity, efficacy, and sustainability, with its products consistently surpassing international quality standards. Nordic Naturals' fish oils, such as the Arctic Cod Liver Oil, are made from 100% Arctic cod livers, ensuring low levels of naturally occurring vitamin A and no synthetic additives. The company's Ultimate Omega and Algae Omega supplements are widely recognized for their effectiveness, with a significant market presence, including a collaboration with Sam's Club to increase accessibility.

Herbalife Nutrition

Herbalife Nutrition is a leading global health and wellness company, renowned for its high-quality, science-backed natural supplements. As the #1 active and lifestyle nutrition brand in the world, Herbalife dominates the market with its protein shakes, meal replacement products, and other nutritional supplements, with over 2 million distributors across more than 90 countries. The company's products, such as the popular Formula 1 shakes, are consumed over 4.6 million times daily, reflecting its strong market presence. Herbalife's commitment to innovation and quality is evident in its rigorous testing processes, including DNA testing for botanical extracts, ensuring the safety and efficacy of its products. With a suggested retail value of $8.6 billion and net sales of $5.1 billion, Herbalife continues to be a significant player in the health and wellness industry.

Solaray

Solaray, founded in 1973, is a pioneering brand in the natural supplements industry, known for its commitment to quality and efficacy. With over 900 product solutions, Solaray offers a wide range of vitamins, minerals, and herbal supplements, sourced from premium raw materials from their native regions. The company adheres to stringent testing protocols, including triple testing at ISO 17025:2017 Certified laboratories, and follows Good Manufacturing Practices (GMP) certified by NSF. Solaray has achieved significant growth, such as a 15% year-over-year increase in Amazon sales, and is recognized for its innovative approach to supplement health and wellness. The brand's products are available online and in health food stores worldwide. Learn more about Solaray's offerings on their official website.

BioSchwartz

BioSchwartz is a renowned brand in the natural supplements market, known for its high-quality products that support overall health and well-being. The company is part of a growing industry, with the natural immune booster market expected to reach $19.67 billion by 2030, growing at a CAGR of 7% from 2023 to 2030. BioSchwartz products, such as their Vitamin D3 softgels, are designed to keep immune cells strong and support healthy teeth, bones, mood, and more. The brand operates within a market where North America holds a significant share, accounting for 35% of the natural immune booster market in 2022. BioSchwartz's commitment to natural and effective supplements aligns with the increasing consumer preference for plant-based and natural products.

Thorne Research

Thorne HealthTech, operating under the Thorne Research brand, is a leading producer of natural supplements, distinguished by its science-backed and personalized health solutions. The company has seen significant growth, with net sales increasing by 37.8% to $49.9 million in the fourth quarter of 2021 and a 20.7% year-over-year growth to $65.2 million in the first quarter of 2023. Thorne's direct-to-consumer sales have been particularly strong, growing by 56.1% in Q4 2021 and 41.0% in Q1 2023. The company holds a market share of approximately 3.89% in the supplements market as of Q2 2023 and has managed to avoid supply chain issues by sourcing primarily within the United States. Thorne's subscriptions have more than tripled since 2018, reaching 218,935 by the end of the third quarter in 2022.