Top Napkin Brands for Luxe Comfort: A Curated List

Napkins are an essential part of dining, bringing both functionality and a touch of elegance to any table setting. With numerous options available, choosing the right brand can elevate your dining experience, whether for everyday use or special occasions. From luxurious fabric napkins that exude style to highly absorbent disposable ones that offer convenience, the marketplace is filled with choices tailored to suit various needs and preferences. To help you make an informed decision, we have compiled a list of the best napkin brands available today.

Illustration of napkins

Best brands of napkins in 2025

Kimberly-Clark

Kimberly-Clark, through its iconic brand Kleenex, stands as a leading producer of facial tissues and napkins, consistently topping the list of American consumers' favorite household and personal care brands. In 2023, the company generated over $20 billion in revenue, with the personal care segment accounting for more than half of its overall revenue. Kleenex, along with other brands like Andrex and Scottex, has achieved almost iconic status in many households. The tissue and hygiene paper market, in which Kimberly-Clark is a major player, generated nearly $47 billion in revenue in the U.S. in 2023. This market is expected to continue growing, reflecting the essential nature of these products in daily life.

Procter & Gamble

Procter & Gamble's Bounty brand is a leading producer of napkins, known for their absorbency and durability. Bounty napkins, such as the Quilted Napkins, feature a quilted surface to handle sticky messes effectively and are designed to stay strong when wet. In 2020, an estimated 151.75 million Americans used Bounty products, highlighting the brand's widespread popularity. Bounty napkins are ideal for various settings, including foodservice industries, schools, and offices. The brand's innovation, introduced in 1965 with the replacement of Charmin Towels, has made it a staple in household paper products.

Georgia-Pacific

Georgia-Pacific, the parent company of the Vanity Fair brand, is a leading producer of napkins, holding a significant 27% share of the North American tissue paper market in 2023. Vanity Fair napkins, known for their elegant and sophisticated design, have been rebranded to appeal to both special occasions and everyday use. The brand has undergone a package redesign to make it more approachable and accessible, featuring a modern, casual script and a new gold shell icon. This change aims to connect better with consumers as day-to-day customs become more relaxed. The global air-laid paper napkin market, which includes Vanity Fair products, is projected to grow at a CAGR of 5.3% from 2023 to 2031.

Marcal

Marcal, a pioneering brand since 1950, is renowned for producing high-quality paper products, including napkins, with a strong commitment to sustainability. Marcal's products are made from 100% recycled fiber, contributing to a 41% reduction in greenhouse gases through their Structured Sheet Technology. The company's integrated mills and modern technologies ensure both quality and affordability. With a nationwide presence in North America, Marcal provides innovative solutions for various industries, including medical and government complexes, airports, and hotels. Marcal's dedication to customer service and environmental responsibility has earned it a trusted position in the market. For more information, visit their official website.

Scott

The Scott brand, renowned for its high-quality household paper products, has been a leading producer of napkins for over a century. Since its inception, Scott has dominated the market with innovative products like ScotTissue and ScotTowels, maintaining a significant market share even as competition increased. By the 1950s, Scott held a 38 percent share of the sanitary-paper business, and though this share stabilized at 25 percent by the 1980s, the brand remained a respected name in the industry. Scott's commitment to product research and development, as well as its strategic expansion into international markets, further solidified its position. The brand's legacy continues under Kimberly-Clark, which acquired Scott Paper Company in 1995. To explore more about their napkin products, visit their official website.

Seventh Generation

Seventh Generation is a leading brand in eco-friendly paper products, notably offering 100% recycled paper napkins with a minimum of 50% post-consumer content, making them a sustainable choice for consumers. These napkins are soft, durable, and fragrance-free, ideal for managing dinner-table messes. The brand is committed to environmental sustainability and is part of a broader community focused on the health of future generations. Seventh Generation's products, including their paper napkins, are available in various sizes, such as a 250-count pack. Their commitment to using recycled materials aligns with growing consumer demand for environmentally responsible products.

Tork

Tork, a brand under Essity, is a global leader in professional hygiene solutions, including the production of high-quality napkins. As the world's largest supplier of professional hygiene products, Tork holds a significant market share, particularly in Europe where it is nearly three times the size of the second largest player. In North America, Tork is the second largest supplier and dominates the food service segment, supplying approximately every second napkin. Tork's products are distributed in over 110 countries and include innovative solutions such as the Tork Xpressnap Fit(r) Tabletop Napkin Dispenser, which reduces unused napkins by over 50%. The brand is committed to sustainability, with initiatives like Tork PaperCircle(r), a recycling service for paper hand towels. For more detailed information, you can read the Tork catalogue.

Brawny

Brawny, a brand under Georgia-Pacific, is renowned for its high-quality paper towels, boasting almost universal recognition with 94% of paper-towel buyers identifying the Brawny man symbol. Introduced in 1975, Brawny has maintained its strong market presence, particularly with its "Thirst Pockets for Spill Relief" positioning, which significantly increased brand awareness and purchase intent. The brand has also expanded its product line, including the award-winning Brawny Tear-A-Square Paper Towels, voted Product of the Year in 2019. In 2020, 8.77 million Americans used five or more rolls/packages of Brawny paper towels. Brawny's innovative products and effective marketing strategies have solidified its position as a leading brand in the paper towel market. For more information, visit the Brawny website.

Dixie

Dixie, a brand under Georgia-Pacific, is renowned for its high-quality napkins, offering products like the Dixie Ultra Interfold 2-Ply Napkin, which is soft, large, strong, and absorbent, comparable in cost to a 1-ply napkin. As part of Georgia-Pacific, which holds a significant 27% market share of the North American tissue paper market as of 2023, Dixie benefits from the company's extensive resources and manufacturing capabilities. Georgia-Pacific's investment in modernizing its facilities, such as the $150 million project to rebuild a paper machine at its Wauna mill, further enhances the quality and production capacity of Dixie products. The company operates over 150 facilities and employs approximately 30,000 people, ensuring a robust supply chain for its consumer brands. Dixie's products are widely used across the U.S., contributing to Georgia-Pacific's leadership in the tissue and hygiene paper market.

Moony

Moony, a brand under Unicharm, is a leading producer of high-quality sanitary napkins and diapers, known for their leak-free and soft designs. In the feminine hygiene market, Unicharm holds a significant market share of about 17% in China, with Moony products enjoying strong support from young women due to their high value-added features and cute packaging designs. Moony's online sales have risen to account for about 20% of Unicharm's total sales, positioning the brand as a leader in the online market. Unicharm's overall sales and profit have seen a significant increase, with a 5.0% sales increase and a 1.7% profit increase in the fiscal year ended December 31, 2023. The brand's commitment to quality and innovation has contributed to its strong market presence.