Top Baby Pouch Brands for Nutritious Squeezable Fun

Navigating the world of baby food can be a daunting task for new parents, especially when it comes to choosing the best baby pouches for their little ones. With a growing focus on organic ingredients, innovative flavors, and convenient packaging, several brands have stood out in the market, offering healthy and tasty options for babies. From trusted names like Ella's Kitchen to new favorites such as Once Upon a Farm, there's a diverse selection catering to various dietary needs and preferences. To help you make an informed decision, we've compiled a list of some of the best baby pouch brands currently available.

Illustration of baby pouches

Best brands of baby pouches in 2025

Ella's Kitchen

Ella's Kitchen is a pioneering brand in the baby food industry, renowned for introducing pouches to the market in 2006, which significantly enhanced convenience and engagement for both parents and children. Founded by Paul Lindley in 2004, the company has maintained its market leadership, despite recent challenges, with a market share of 31.2% in total ambient babyfood as of July 2023. Ella's Kitchen has seen revenue growth, including an 18% increase to £85.8 million in the year to June 2022, and has been certified as a B Corporation since 2016. The brand offers approximately 80 organic baby and toddler food products and has expanded internationally, including to the UK, Sweden, Norway, and the United States. Its commitment to healthy and sustainable products aligns with the growing demand for eco-friendly packaging solutions. For more information about their organic offerings, visit Ella's Kitchen's website.

Plum Organics

Plum Organics is a pioneering brand in the baby food pouch market, credited with introducing the spouted baby food pouch to the US market and commanding a 25% share of the total US baby food market by 2018. Founded in 2007 by Neil and Tana Grimmer, the company has seen significant growth, with a 44.2% surge in sales in 2015 and a compounded annual growth rate over three times that of other organic brands combined. Known for its organic and non-GMO products, Plum Organics offers a range of innovative and culinary-focused formulations, including ancient grains, Greek yogurt, and herbs. The brand's 'Mighty' platform and 'Eat Your Colors' line have been particularly successful, appealing to millennial consumers seeking mission-driven and authentic products. Plum Organics has also expanded into toddler and kids' food categories, offering snacks and other products that meet specific nutritional needs. For more insight into their product offerings, visit their official website.

Happy Baby

Happy Family Organics, through its Happy Baby brand, has established itself as a leading producer in the pouch-based baby food market. By utilizing Cheer Pack N.A.'s innovative CHEERClear(tm) pre-made pouches, Happy Baby saw a significant 27.4% increase in sales in 2017 compared to 2016. This clear packaging allowed parents to view the product's contents, a key factor in their buying decisions, and helped Happy Family Organics capture 18.2% of the pouch-based baby food market in 2017. The Clearly Crafted(tm) line, launched in 2016, became the market's highest-selling product lineup and drove a 9.1% price premium. This success has solidified Happy Family Organics' position in the multi-billion-dollar baby food industry. For more details on their market impact, visit the news article discussing their impressive foothold.

Earth's Best

Earth's Best is a renowned brand in the organic baby food market, known for its high-quality baby pouches that are free from pesticides, hormones, and genetically modified organisms (GMOs). The brand has seen significant growth, aligning with the overall market trend where the global organic baby food market is projected to grow at a CAGR of 10.39% to 14.8% from 2024 to 2032-2033. Earth's Best products are widely available in popular sales channels such as supermarkets, hypermarkets, and e-commerce platforms, contributing to the market's expansion. The brand's commitment to organic and nutritious food options resonates with parents' preferences, driving demand in regions like North America and Asia-Pacific. As the market continues to grow, Earth's Best remains a key player, catering to the increasing demand for safe and healthy baby food.

Gerber

Gerber, a renowned brand in the baby food industry since 1927, is a leading producer of baby pouches, known for their safety, convenience, and nutritional value. Gerber controls 61% of the baby food market in the United States as of 2017 and offers over 190 products in 80 countries. The brand's commitment to quality and innovation has made its pouches a favorite among parents, particularly with the rise of millennial parents who value ease of use and health-conscious products. Gerber's pouches are part of a broader trend in baby food packaging, which is expected to grow significantly, with the baby food packaging market projected to reach USD 128.80 billion by 2032. This growth is driven by consumer preferences for convenient, safe, and nutritionally intact products. For more information about Gerber's offerings, visit their official website.

Sprout Organic

Sprout Organics is a leading producer of organic baby food pouches, boasting a 5% market share in the $410 million Pouch category and outperforming the category by 33% in velocities. As of 2022, Sprout's products are available in 90% of the organic baby food market, with distribution in 27,000 stores, a 45% increase from the previous year. The brand has seen significant growth, with a 40% increase in sales in the latest four weeks of Nielsen data, outpacing the overall baby food category. Sprout Organics offers a wide variety of organic and convenient baby food pouches, including options with high protein and dairy-free alternatives. Their products are USDA Certified Organic, gluten-free, and available in all 50 states and Canada.

Beech-Nut

Beech-Nut is a prominent player in the baby food market, particularly known for its high-quality baby pouches. With a history dating back to 1891, Beech-Nut has been a staple in many supermarkets, although it trails behind Nestle Gerber, which dominates the market with a 66.2% share, while Beech-Nut holds around 8.7%. The company emphasizes the natural and nutritious aspects of its products, using a grass-roots marketing strategy to appeal to discerning consumers, especially Millennial moms who value transparency and natural ingredients. Beech-Nut offers about 120 SKUs, including innovative flavors sold in transparent jars, highlighting the colors and textures of the products. Despite the competitive landscape, Beech-Nut is recognized for its commitment to quality and innovation in the baby food category. For more details, visit Supermarket News.

Once Upon a Farm

Once Upon a Farm is a pioneering brand in the baby food industry, known for its high-quality, organic, and chilled products packaged in convenient pouches. Founded by Cassandra Curtis and Ari Raz in 2015, the company quickly gained traction, reaching 18% all commodity volume (ACV) in multi-outlet stores by the fall of 2019. Their products, including fruit and vegetable blends and dairy-free smoothies, are formulated with no added sugar, dairy, preservatives, or artificial ingredients. Despite initial challenges in the baby food market, the brand successfully expanded its appeal to include older children, doubling its revenue in 2021. Today, Once Upon a Farm products are sold in over 9,500 stores nationwide.

Peter Rabbit Organics

Peter Rabbit Organics is a renowned brand in the baby food market, known for its 100% organic, healthy, and delicious fruit and vegetable puree pouches. Founded in 2004, the company is based in London with U.S. offices in Oregon and has been providing certified USDA organic products since its introduction in the U.S. in 2009. Their pouches are free from added sugar, salt, and artificial ingredients, making them an ideal choice for babies from 6 months old and toddlers. With 11 delicious flavors and a generous 4 oz. serving size, these re-sealable and BPA-free pouches are convenient for on-the-go snacks. The company's commitment to using local suppliers in Oregon ensures products rich in natural flavors.

Yumi

Yumi is a leading producer of organic, plant-based baby and toddler foods, having secured $67 million in Series B funding to expand its operations, bringing the total funding to $79 million since its launch in 2017. The company, which feeds an estimated 3% of all U.S. babies, has delivered over 10 million meals since the start of the pandemic and anticipates $100 million in sales. Yumi's subscription-based model offers highly customizable, nutrient-dense meals and snacks, developed in collaboration with a nutritionist to meet strict clean-label certification. The brand's use of algorithms to help parents choose customized meal plans gives it a significant technological advantage in the market. With plans to expand into omnichannel distribution, Yumi is poised to shape the future of the baby food industry.