Top Poultry Seasoning Brands You Need to Try

When it comes to enhancing the flavor of your favorite poultry dishes, choosing the right seasoning can make all the difference. With an array of options on the market, finding the best poultry seasoning requires knowing which brands have mastered the art of blending herbs and spices. From classic names that have stood the test of time to newer brands making a mark with innovative recipes, there is a seasoning mix for every palate. Below, we explore some of the top brands renowned for delivering exceptional poultry seasoning.

Illustration of poultry seasoning

Best brands of poultry seasoning in 2025

Bell's Seasoning

Bell's Seasoning is a renowned brand in the poultry seasoning market, celebrated for its high-quality and flavorful products. As part of the dominant companies in the industry, Bell's Seasoning, along with McCormick & Company and B & G Foods Inc., contributes significantly to the global market, which is expected to grow at a CAGR of 3.6% from 2023 to 2033, reaching a value of US$ 21,517.1 million by 2033. The brand's products are particularly popular in the USA, where the poultry seasoning market accounted for 34.9% of the North American market in 2023. Bell's Seasoning has been a trusted name for over 150 years, known for its consistent quality and taste. The brand's commitment to delivering exceptional flavor has earned it strong brand loyalty among consumers.

McCormick

McCormick & Company, a leading producer in the poultry seasoning market, is renowned for its high-quality products that cater to the growing demand for convenient and flavorful seasonings. The company is a dominant player, contributing significantly to the global market, which is expected to grow at a CAGR of 3.6% from 2023 to 2033, reaching a value of US$ 21,517.1 million by 2033. McCormick's products are popular among both household and foodservice users, with the North America region, where the company has a strong presence, accounting for 57% of the global poultry seasonings market. The company's advanced farming methods and abundant supply of herbs and spices, such as sage, marjoram, and thyme, further enhance its market position. McCormick's commitment to product innovation and strategic growth initiatives continues to drive its market share.

Spice Islands

Spice Islands is a renowned brand in the poultry seasoning market, known for its aromatic mix of sage, marjoram, and other spices that enhance the flavor of chicken, turkey, duck, and other poultry. The brand's product is also versatile, suitable for use in stuffing and as a rub for pork and lamb. As part of the broader poultry seasonings market, which is projected to grow from $6.5 billion in 2023 to $11.32 billion by 2033, Spice Islands benefits from the increasing demand for unique and exotic flavors driven by culinary exploration trends. The market's growth is further fueled by product innovations, such as organic and gluten-free options, aligning with consumer preferences for natural and health-conscious products. With North America holding a 57% market share, brands like Spice Islands are well-positioned for continued success.

Frontier Co-op

Frontier Co-op is a leading producer of poultry seasoning, renowned for its high-quality, organic blends that are free from artificial ingredients and preservatives. Their poultry seasoning, highlighted by sage and thyme, is a favorite among home cooks and professional chefs alike, and it is certified kosher, non-ETO, and non-irradiated. As part of the growing poultry seasoning market, which is projected to reach $11.32 billion by 2033 with a CAGR of 6.3%, Frontier Co-op's organic poultry seasoning segment accounts for a significant share, given the rising demand for natural and health-conscious products. The company's commitment to using organic ingredients and advanced farming methods aligns with consumer preferences for convenience and nutritional benefits. With a strong presence in the North American market, which holds a 57% market share, Frontier Co-op continues to innovate and expand its product offerings.

Trader Joe's

Trader Joe's is renowned for its exceptional seasoning blends, particularly its poultry seasonings, which have garnered a loyal following. The Everything But the Bagel Seasoning, for instance, is a fan favorite, named the "Favorite Overall" product at Trader Joe's annual Customer Choice Awards, highlighting the brand's innovation in capturing consumer preferences. This seasoning, with its savory, salty, and garlicky flavor, is versatile and can be used on a variety of dishes, including roasted chicken, pork tenderloin, and vegetables. The brand's ability to create unique and flavorful seasonings has contributed to its success, with many consumers stocking up on these products to ensure they don't run out. Trader Joe's commitment to quality and innovation has made it a leader in the seasoning market.

Simply Organic

Simply Organic, a leading brand from Frontier Co-op, is renowned for its high-quality organic spices and seasonings, including poultry seasoning. The brand is committed to providing 100% certified organic products, supporting organic agriculture, and donating 1% of its sales to organic agriculture and education. Introduced in 2017, Simply Organic expanded its product line with new single-sourced seasonings and blends, catering to the growing demand for organic and natural food products. Their products, such as the Ancho Chili Powder and Tuscan Seasoning, offer robust and authentic flavors, aligning with the rising consumer preference for clean eating and natural ingredients. With a strong presence in the market, Simply Organic continues to innovate, as seen in their new grilling seasons launched in 2015, which include five organic blends for various grilled foods.

Watkins

Watkins, though not explicitly mentioned in the provided sources, is often recognized for its high-quality seasonings, including poultry seasoning. However, based on the available data, brands like McCormick & Company and Bell's Foods are highlighted as dominant players in the poultry seasoning market, with the global market expected to grow at a CAGR of 3.6% from 2023 to 2033, reaching USD 21,517.1 million by 2033. The USA, in particular, accounts for a significant share, with 34.9% of the North America market valued at USD 5,272.4 million in 2023. Consumer preference for convenience and the increasing popularity of ethnic cuisines drive this growth. The market is also influenced by strong brand loyalty towards American poultry seasoning products.

Penzeys Spices

Penzeys Spices is renowned for its high-quality poultry seasoning, a sage-rich Southern blend that enhances the flavor of chicken, turkey, and pork. This traditional rub and stuffing seasoning is hand-mixed from ingredients like sage, white pepper, bell peppers, and thyme, ensuring a rich and aromatic flavor profile. Penzeys Spices has garnered a loyal customer base due to its fresh and hand-blended products, with many customers praising the brand for its reasonable prices and wide range of spice blends. The company's commitment to quality has made it a favorite among cooks, with products like the Poultry Seasoning receiving a 4.9-star rating. Penzeys Spices continues to innovate and expand its product line, offering various blends that cater to diverse culinary needs.

The Spice House

The Spice House, founded in 1957, is a renowned brand that has been providing high-quality spices, herbs, and signature blends, including poultry seasoning, for over six decades. With a vast selection that includes blends approved by celebrated chefs like Rodney Scott and Masaharu Morimoto, The Spice House ensures unrivaled quality and flavor. Their products are used in over 2 million kitchens and have garnered over 7,000 five-star reviews. The Spice House's commitment to sourcing from premium growers and distributors worldwide ensures consistent excellence. This dedication aligns with the growing demand for poultry seasoning, a market expected to expand significantly by 2033.

Badia

Badia Spices Inc. is a leading producer of poultry seasoning, known for its high-quality blends that enhance the flavor of chicken, turkey, and other poultry. The company's poultry seasoning products, such as the Badia Poultry Seasoning, contain expertly blended herbs and spices, including garlic, onion, and paprika, to deliver a perfect balance of flavors. Badia Spices is one of the key companies dominating the poultry seasoning market, which is forecasted to grow at a CAGR of 3.6% from 2023 to 2033, reaching a market value of US$ 21,517.1 million by 2033. The brand's products are popular among home cooks and professional chefs alike, contributing to the market's growth driven by consumer preference for convenience and ethnic cuisine flavors. Badia's commitment to quality and innovation has solidified its position in the global poultry seasoning market.