In the world of personal care products, gel has become an essential go-to for both hairstyling and skincare routines. From setting hairstyles that withstand the test of time to providing deep hydration and smoothness to the skin, gels serve a multifaceted purpose. With an overwhelming number of options available, choosing the right brand can make all the difference in achieving the desired results. Below, we invite you to explore a curated list of the best gel brands that cater to a variety of needs and preferences.
Illustration of gel
Best brands of gel in 2025
OPI
OPI, a leading brand in the nail polish industry, is particularly renowned for its high-quality gel polishes. In 2023, OPI, along with other major brands like Sally Hansen and Essie, dominated the North American market, holding nearly 35.7% of the market share. The brand's gel polishes are popular for their long-lasting properties and wide range of colors, contributing to the growing demand for specialty and long-wear polishes. OPI's products are often favored in specialty stores, which held a 38% market share in 2023 due to their extensive range of professional nail products. The brand's strong presence is a testament to its commitment to quality and consumer preference.
Gelish
Gelish, established in 2009, is a pioneering brand in the nail industry, renowned for inventing the first brush-in-bottle gel-polish, an innovation that revolutionized the application process. With over 100 colors and a presence in more than 80 countries, Gelish has set a high standard for quality and performance. The brand is committed to providing superior products and extensive education, ensuring long-lasting customer loyalty. Gelish is part of Nail Alliance - North America, which operates a 220,000 square foot facility in Brea, California, supported by approximately 300 employees. This commitment to quality and innovation has made Gelish a go-to choice for professional nail technicians worldwide. To learn more about their revolutionary offerings, visit Gelish's official story.
Essie Gel Couture
Essie Gel Couture is a renowned brand in the nail polish market, offering a gel-like manicure that lasts up to 14 days without the need for a UV lamp or base coat. This 2-step system is designed for optimal application and shine, featuring a swirl-stem brush design for precise application. Essie Gel Couture is vegan-friendly, containing no animal-derived ingredients, and is part of a broader market expected to grow at a CAGR of 6.9% from 2024 to 2030. The brand's longwear technology and easy removal process make it a favorite among consumers. As part of the larger nail polish market valued at USD 17.38 billion in 2024, Essie continues to innovate and meet consumer demands. For more details, check out their Essie Gel Couture collection.
CND Shellac
CND Shellac is a leading brand in the gel polish market, renowned for its long-lasting and high-shine finish, ensuring 14+ days of wear without chipping or peeling. It is designed for natural nail clients and offers a variety of finishes, including opaque, metallic, glitter, and sheer, with over 190 colors available. The CND Shellac Gel Polish System is patented and does not require filing or buffing before application or removal, making it a preferred choice for nail professionals. The North American UV nail gel market, where CND is a key player, is expected to grow at a CAGR of 7.2% from 2024 to 2032, reaching USD 60.35 billion by 2032.
Sally Hansen Miracle Gel
Sally Hansen's Miracle Gel is a renowned brand in the nail care industry, known for its chip-resistant and long-lasting nail polish that does not require a UV lamp. This line, part of Sally Hansen's extensive product range, has garnered significant attention for its ease of use and durable finish. The Miracle Gel collection, such as the 'Totally 90s' collection, features a variety of vibrant colors and is popular among consumers for its convenience and aesthetic appeal. With the global UV nail gel market expected to grow at a CAGR of 5.7% from 2022 to 2032, Sally Hansen remains a key player, contributing to the market's expansion through innovative and appealing product launches.
Kiara Sky
Kiara Sky is a leading brand in the beauty and personal care market, particularly excelling in the nail care niche with its high-quality, cruelty-free, and durable gel polishes and nail care products. The company, founded in California, USA, offers a wide range of products including nail polishes, gels, acrylic nails, and accessories, catering to both individual users and professionals. Kiara Sky's products are known for their ease of application and long-lasting results, contributing to its strong market position. The North American UV nail gel market, where Kiara Sky operates, is expected to grow at a CAGR of 7.2% from 2024 to 2032, reaching USD 60.35 Billion by 2032. The brand's global reach is enhanced by its online presence and international shipping options.
DND
DND (Daisy Nail Designs) is a leading brand in the nail care industry, renowned for its high-quality and affordable gel polishes. Established in 2011 by Loc Duong, DND has become the most used gel polish in America, offering a wide range of products including gel, lacquer, and dip powder. Their gel polishes are known for their long-lasting finish, up to 3 weeks, and require only 1-2 coats for a perfect manicure. DND's product lines, such as the DUO Set and DC Set, provide interchangeable base and top gels that ensure a flawless finish. With over 400 gel colors available, DND continues to innovate and expand its product range. For more information about their gel polishes, visit this detailed blog post about DND Gel Polish.
LeChat Perfect Match
LeChat Perfect Match is a renowned brand in the nail care industry, known for its high-quality gel polish and matching nail lacquer sets. These sets ensure a flawless, long-lasting finish that resists chipping and fading, maintaining the color's integrity for weeks. The brand offers a wide range of colors, including popular shades like Sangria, Pisco Sour, and Flawless White. With its cutting-edge formulation, LeChat Perfect Match guarantees a perfect match between gel polish and nail lacquer, eliminating the hassle of mismatched manicures and pedicures. This dual set is made in the USA and has garnered over 450 5-star customer reviews. Discover more about the LeChat Perfect Match collection.
Bio Seaweed Gel
Bio Seaweed Gel is a leading brand in the nail industry, established in 2006, known for its high-quality, healthier nail products that are big-5 free, cruelty-free, and vegan-friendly. The company, which originated from a nail salon in Toronto, Canada in 1996, offers innovative products like the Unity All-in-One Colour Gel Polish and No Sanding Base Gel. Bio Seaweed Gel is part of a growing market that is expected to expand at a CAGR of 6.8% through 2031, driven by increasing consumer preference for natural and sustainable products. The brand's commitment to customer satisfaction and exceptional customer service has made it a trusted name globally. Bio Seaweed Gel is one of the key players in the seaweed gel market, which is projected to hold a significant share in regions like North America.
IBD Just Gel Polish
IBD Just Gel Polish is highly regarded among nail technicians for its innovative technology and extensive color range. Known for its excellent quality and affordability, IBD Just Gel Polish is a staple in the nail industry, offering a wide array of colors and effects. The brand is part of a larger market that saw the nail polish industry valued at around USD 9.5 billion in 2023, with a projected CAGR of 6.2% between 2024 and 2032. IBD's products are favored for their ease of application and long-lasting results, making them a popular choice in beauty salons and among nail artists. With its strong presence, IBD continues to drive trends in nail art and personalization. For more details, visit their website for IBD Just Gel Polish.
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