Top Tempting Brands That Master the Art of Delicious Brownies

In the world of sweet treats, brownies stand out as a universally adored dessert, cherished for their gooey centers and rich chocolate taste. Whether you prefer them fudge-like or cake-textured, there's a brand out there to satisfy every palate. From artisanal bakers to well-known culinary giants, the market offers a delightful range of options that promise to elevate your brownie experience. Curious to find out which brands reign supreme in the brownie world? Discover the top contenders and indulge your chocolate cravings in our list below.

Illustration of brownies

Best brands of brownies in 2025

Ghirardelli

Ghirardelli, a renowned brand under Lindt & Sprungli, has cemented its position as a top producer of brownies, achieving impressive organic growth of 11.6% in 2023, with sales reaching USD 812 million. This success is attributed to the strong performance of all distribution channels and the popularity of Ghirardelli Squares, particularly with new flavors and snack formats. The brand's investments in advertising and the expansion of its Chocolate Experience flagship store in San Francisco have significantly contributed to its market share gains. Ghirardelli's products, such as the Premium Double Chocolate brownie mix, are crafted with high-quality chocolate chips and cocoa, ensuring a rich and decadent taste. This consistent innovation and customer engagement have solidified Ghirardelli's leadership in the brownie mix market.

Betty Crocker

Betty Crocker is a renowned brand in the baking mixes market, particularly celebrated for its brownie mixes. With over a century of providing easy and delicious recipes, Betty Crocker continues to be a popular choice, as evident from its significant market presence; for instance, the US baking mixes market, valued at $3.9 billion in 2023, includes key segments like brownie mixes where Betty Crocker is a leading brand. The brand's products, such as the Dark Chocolate Brownie Mix, are quick and easy to prepare, requiring just a few ingredients, making them a favorite for both special occasions and everyday treats. Betty Crocker's commitment to quality and convenience has made it a staple in many American kitchens. The brand's participation in programs like Box Tops for Education further enhances its appeal.

Duncan Hines

Duncan Hines is a renowned brand in the baking industry, particularly celebrated for its high-quality brownie mixes. The Chewy Fudge Brownie Mix, available in an 18.3 oz family size, offers thick and fudgy brownies with 110 calories, 0.5 g of saturated fat, and 15 g of total sugars per 1/20 package serving. As part of the Conagra Brands portfolio, Duncan Hines has been a trusted name for decades, contributing to the robust growth of the brownie mixes market, which is anticipated to expand significantly from 2023 to 2031. The brand's commitment to quality and innovation has made it a staple in many households and supermarkets. With options like gluten-free and keto-friendly variations, Duncan Hines caters to a wide range of consumer preferences.

Pillsbury

Pillsbury is a leading brand in the brownie mix market, known for its high-quality and diverse range of products. In 2015, Pillsbury was among the best-selling brownie mix vendors in the United States, with brands like Betty Crocker, also owned by General Mills, dominating the market with over $115 million in sales. Pillsbury's products, such as the Chocolate Fudge Flavored Brownie Mix and Zero Sugar Chocolate Fudge Brownie Mix, cater to various consumer preferences, including those seeking traditional and health-conscious options. The brand's strong market presence is further reinforced by its wide distribution across supermarkets, convenience stores, and online retail channels. Pillsbury's commitment to innovation and consumer satisfaction has solidified its position as a top choice for brownie enthusiasts.

King Arthur Baking Company

King Arthur Baking Company is renowned for its high-quality baking products, including their brownie mixes, which have been a staple in American homes for over 200 years. The company, founded in the late 1700s, is known for its commitment to purity, loyalty, and honesty, reflecting the values of Arthurian legend. Their gluten-free brownie mix is particularly praised for its fudgy texture and rich chocolate flavor, making it a favorite among both gluten-free and non-gluten-free consumers. The mix requires simple ingredients like butter or oil, eggs, and water, and is available at various retailers, including Walmart, Target, and Amazon. With meticulous taste-testing and blending, King Arthur ensures consistent deliciousness in every batch.

Trader Joe's

Trader Joe's stands out as a top producer of brownies, with their Brownie Truffle Baking Mix receiving high praise for its rich and flavorful chocolate, particularly the semi-sweet chocolate chips that give it a unique advantage. In a recent survey by the Washington Post, Trader Joe's mix scored 54 out of 100, surpassing well-known brands like Pillsbury, Ghirardelli, and Betty Crocker, and ranking second only to Walmart's Great Value mix. The mix is noted for its dense, fudgy consistency and sophisticated, not-too-sugary profile. Despite some users finding the brownies a bit dry, the overall feedback is highly positive, with many considering it near perfection for its price and quality. With over 143 million boxes of brownie mix sold in 2023, Trader Joe's remains a favorite among consumers.

Stonewall Kitchen

Stonewall Kitchen is renowned for its high-quality brownie mixes, particularly the Gluten-free Chocolate Brownie Mix, which stands out for its rich, fudgy texture and deep chocolate-fudge flavor, enhanced by coffee sprinkles and high-quality chocolate chips. This mix has been praised for its indistinguishable taste from non-gluten-free options and is highly rated for its taste and texture, scoring 19/20 in both categories. Founded in 1991, Stonewall Kitchen has received over 30 prestigious awards from the National Association of the Specialty Food Trade and has been awarded the Outstanding Product Line Honors three times. Their products are sold in over 19,000 stores nationwide and internationally, reflecting their strong market presence. With a revenue of $128.8 million, Stonewall Kitchen continues to be a leading brand in the gourmet food industry. Discover more about their popular brownie mixes and other products on their official website.

Godiva

Godiva, although not specifically highlighted as a top brownie mix producer, is renowned for its high-quality chocolate products. However, for brownie mixes, brands like Betty Crocker and Ghirardelli are often praised for their excellent texture, chocolatey flavor, and ease of preparation. Betty Crocker's Gluten-Free Brownie Mix, for instance, stands out for its chewy and moist texture, lacking any graininess, and is considered better than traditional gluten-containing mixes. Ghirardelli's Ultimate Chocolate Premium Brownie Mix is another favorite, noted for its fudgy and chocolatey flavor, with a glossy top and perfect crisp to gooey ratio. These brands dominate the market with strong sales and customer satisfaction.

Williams Sonoma

Williams-Sonoma is renowned for its high-quality brownies, particularly the "Blissful Brownies" made with premium Guittard chocolate, which offer a rich, velvety chocolate experience. These brownies, though pricey at $35, are highly praised for their intense cocoa flavor and oversized chocolate chunks. Despite a slight lack in moisture, they are considered really good, justifying the premium price for many consumers. Williams-Sonoma's strong brand performance, including a 16.4% operating margin in fiscal 2023, underscores its commitment to quality products. The company's diverse portfolio, including brands like Pottery Barn and West Elm, further solidifies its position in the market. For more insights, check out the article on whether Blissful Brownies are worth the extra bucks.

Cheryl's Cookies

Cheryl's Cookies is renowned for its high-quality brownies, made with the finest ingredients and no added freshness preservatives, ensuring a fresh and delicious taste. Founded in 1981 in Columbus, Ohio, the company has grown significantly, offering over 200 distinctive baked goods, including gourmet brownies. Cheryl's Cookies is part of the 1-800-FLOWERS.COM, Inc. family of brands and is headquartered in Westerville, Ohio. The company's commitment to using natural ingredients, such as wheat fiber, helps extend the shelf life of their products. Cheryl's Cookies is also certified Kosher, adding to its credibility and quality assurance.