Top White Kajal Brands You Need to Try Now

White kajal has become an essential beauty product for many, enhancing the eyes with a touch of brightness and making them appear larger and more awake. With numerous options available in the market, selecting the best brand can ensure not only vibrant color but also long-lasting wear and skin-friendly ingredients. Whether you prefer a creamy stick or a smudge-proof pencil, there's a perfect white kajal out there for every makeup enthusiast. For a detailed list of the best white kajal brands to suit your needs, check below.

Illustration of white kajal

Best brands of white kajal in 2025

Lakmé

Lakme, a leading cosmetic brand in India, is renowned for its innovative and diverse product range, including its popular white kajal offerings. As part of Hindustan Unilever, Lakme has successfully tapped into the growing demand for kajal products, which have seen robust growth, representing about 5-7% of the total eyecare segment in the Indian colour cosmetics market. Lakme's Eyeconic kajal portfolio, which includes a white option, has been well-received by consumers, reflecting the brand's ability to balance tradition and modernity. Founded in 1952 by J.R.D. Tata, Lakme has a strong presence in India and extends its reach to over 70 countries worldwide. Its products are widely available through a vast distribution network, including over 1,200 sales outlets and 110 beauty salons.

Maybelline

Maybelline, a leading global brand in the cosmetics industry, has notably excelled in the kajal market, particularly with its white kajal offerings. As part of its extensive product range, Maybelline's kajal products, such as the Maybelline Colossal Kajal, have seen significant growth, with the brand growing five times in the last two years due to the popularity of kajal. Maybelline's marketing strategy, which includes both traditional and digital mediums, has helped in increasing brand recognition and loyalty, with 25% of cosmetics and make-up users in the United States using Maybelline New York. The brand's presence in 129 countries and its successful e-commerce strategy have further boosted its market share, especially among younger generations. Maybelline's innovative products, including various shades of kajal, have made it a favorite among consumers looking for quality and trendy makeup solutions. You can explore more about their products on their official website.

MAC Cosmetics

MAC Cosmetics stands out as a premier brand for white kajal due to its innovative and long-lasting products. The MAC Colour Excess Gel Pencil Eye Liner, for instance, offers 24+ hours of wear on lids and 12 hours on waterlines, making it a favorite among beauty enthusiasts. This gel pencil is ophthalmologist-tested and safe for contact lens wearers, ensuring both quality and safety. With a rich history spanning 37 years, MAC has evolved from a small kitchen operation to a global sensation, available in 105 countries and boasting a $3 billion net worth. The brand's commitment to artistry and philanthropy, including donating $500 million to AIDS research, further solidifies its reputation.

NYX Professional Makeup

NYX Professional Makeup is renowned for its high-quality and affordable cosmetics, particularly its mechanical eyeliner pencils, which include a highly praised white shade ideal for lining the waterline to brighten the eyes. With a 4.5-star average rating from over 97,800 Amazon reviews, this product has garnered significant attention from beauty enthusiasts and professionals alike. The brand's success is evident in its 57% sales growth to $93 million in a 12-month period, highlighting its popularity in the beauty market. Founded in 1999, NYX has become a leader in the global color cosmetics industry, available in over 70 countries. Its products, including the white kajal, are celebrated for their creamy formula and long-lasting wear.

L'Oreal Paris

L'Oreal Paris, a leading brand under the L'Oreal umbrella, has significantly impacted the cosmetic market with its kajal products. In 2014, L'Oreal Paris launched the Kajal Magique, which contributed to the brand's five-fold growth in just two years, driven by the popularity of kajal. This product category, though representing only 5-7% of the total eyecare segment, has seen robust growth, even outselling lipstick by volume for companies like L'Oreal and Colorbar. L'Oreal's global presence and market share, particularly in emerging markets, have been instrumental in its success, with the company aiming to double its customer base by targeting new consumers in regions like Asia and Latin America. With sales of over EUR41.2 billion in 2023, L'Oreal solidifies its position as the world's largest cosmetics and beauty company.

Urban Decay

Urban Decay is renowned for its high-quality makeup products, including its esteemed white kajal options. With a brand awareness of 56% in the United States and a usage share of 11% among cosmetics users, Urban Decay stands as a trusted name in the industry. The 24/7 Glide-On Eye Pencil, available in a white shade, is particularly praised for its smooth, waterproof formula and long-lasting performance. This product is part of Urban Decay's innovative lineup that has contributed to the brand's strong market presence, especially since its acquisition by L'Oreal in 2012. Urban Decay's commitment to quality and innovation makes it a top choice for those seeking reliable white kajal.

KVD Beauty

KVD Beauty, formerly known as Kat Von D Beauty, is a renowned brand in the cosmetics industry, particularly celebrated for its high-performance and cruelty-free products. As a vegan makeup brand, KVD Beauty has redefined the standards of vegan cosmetics since its reformulation in 2016. The brand's Tattoo Liner, a flagship product, is highly praised for its ultra-precise lines and long-lasting wear, making it a favorite among beauty enthusiasts. Despite the NYX Epic Ink Liner being a close competitor, the KVD Vegan Beauty Tattoo Liner remains a top choice for its consistent quality and precision. With its products made in Korea, a leader in beauty formulations, KVD Beauty ensures high-quality results.

Revlon

Revlon, a prominent player in the cosmetics industry, has made significant strides in the kajal market, including the introduction of innovative products like white kajal. As of 2022, Revlon held a market share of approximately 1.66% in the personal and household products sector. The brand's kajal products, such as the 'Blackest black' kajal, have been popular among consumers, contributing to the robust growth seen in the kajal segment. In India, kajal has become a star item for cosmetic companies, with brands like Revlon capitalizing on this trend by offering a variety of shades, including white, to cater to the evolving beauty preferences of consumers. This strategic move has helped Revlon maintain its competitive edge in the market. For more information about their products, visit the Revlon website.

Rimmel London

Rimmel London is renowned for its high-quality eyeliners, particularly its white kajal products, which are favored for their long-lasting and smudgeable formulas. With a brand awareness of 87% among UK cosmetics and make-up users, Rimmel London stands out for its popularity, as 33% of these users express a liking for the brand. The Rimmel Soft Kohl Pencil, available for under £3, is praised for its quality and non-scratchy application, making it an excellent value option. The Scandaleyes Waterproof Kohl Kajal Eyeliners, another product line, are highly regarded for their great staying power and affordability. These products have garnered positive reviews from users and beauty bloggers alike.

Inglot

Inglot Cosmetics, founded in 1983 by Wojciech Inglot, is renowned for its high-quality and innovative makeup products, including its highly pigmented and long-lasting eyeliner gels, making it an excellent choice for white kajal. With over 95% of its products manufactured in Poland, Inglot adheres to Good Manufacturing Practice (GMP) principles and offers a wide range of cruelty-free, vegan, and halal-certified products. The brand's AMC Eyeliner Gel, available in various shades, is a favorite among makeup artists and customers globally, with a presence in 90 markets and over 2000 locations. Inglot's commitment to scientific research and customer needs has led to the development of pioneering products like the Freedom System and breathable nail polish. Its products are available on more than 200 e-commerce platforms, ensuring widespread accessibility. You can explore and purchase the AMC Eyeliner Gel on Macy's website.