Top Salwar Kameez Brands: Elevate Your Traditional Wardrobe

In the world of ethnic fashion, the salwar kameez remains a timeless staple, offering both comfort and style to women across all age groups. This versatile attire has seen a myriad of designs and updates, thanks to the innovative craftsmanship of various brands. From high-quality fabric to intricate embroidery, these brands provide options for both everyday wear and special occasions. To explore the top names that have become synonymous with quality and elegance in salwar kameez, read on below.

Illustration of salwar kameez

Best brands of salwar kameez in 2025

Biba

BIBA Apparels is a leading brand in the Indian ethnic wear market, particularly renowned for its high-quality salwar kameez and kurtis. Since its inception, BIBA has witnessed remarkable growth, with an annual turnover estimated to be around Rs. 650 crores as of now, having started with just Rs. 8,000. The brand boasts over 180 outlets across 76 cities in India and is available in 275 multi-brand outlets. BIBA received the "Best Women's Ethnic Wear Brand of the Year" award at the CMAI Apex Awards in 2015, and by 2020, it had become a significant player in the industry with a business worth Rs. 600 crore. The brand's success is attributed to its focus on quality, affordability, and timely delivery. For more on their journey, explore the story of Meena Bindra, the BIBA of the fashion industry.

Fabindia

Fabindia is renowned as one of the premier producers of salwar kameez, leveraging its expertise in traditional craftsmanship to create high-quality, handmade products. Founded in 1960 by John Bissell, Fabindia has become India's largest garment retailer, with a significant portion of its production, over 80%, coming from rural Indian craftsmen and women. The brand's annual turnover is nearly 500 crore rupees, reflecting its strong market presence. Fabindia's products, including salwar kameez, are known for their value-added pricing and competitive pricing strategies, attracting customers from various segments of society. With a strong online presence, Fabindia drives significant organic traffic, with 72.3k keywords ranking organically and 856.7k organic visitors.

W

W is a prominent Indian brand renowned for its exquisite collection of salwar kameez, offering a blend of contemporary designs with traditional styles. Known for its versatile and trendy pieces, W provides ready-to-wear salwar suits and kurta sets suitable for both workwear and casual occasions. The brand is celebrated for its high-quality apparel and vibrant color styles, making it a favorite among women looking for ethnic wear. W's collections are available on Nykaa Fashion, catering to a wide range of preferences and ensuring a chic look effortlessly. With its modern take on ethnic wear, W stands out as a top choice in the Indian women's apparel market.

Global Desi

Global Desi is a renowned brand in the ethnic wear market, particularly for its exquisite salwar kameez collections. As part of the Anita Dongre group, Global Desi contributes significantly to the Indian ethnic wear market, which was valued at over 210 billion Indian rupees in the financial year 2021. The brand is known for its vibrant designs, high-quality fabrics, and trendy yet traditional outfits, catering to a wide range of customers. With the global ethnic wear market expected to reach USD 122.80 billion by 2030 at a CAGR of 6.46%, Global Desi is well-positioned to continue its growth trajectory. Its products are popular both domestically and internationally, with key export markets including Malaysia, the United Arab Emirates, and the United States. For more details about their fabulous collections, visit the Global Desi website.

Ritu Kumar

Ritu Kumar is a renowned brand in the Indian fashion industry, particularly celebrated for its exquisite salwar kameez designs. The brand, founded in 1969, has expanded significantly, with plans to add 60 franchised stores and 100 company-owned stores over the next five years. Ritu Kumar's franchise model aims to achieve deeper market penetration, leveraging its strong brand equity and robust network of offline stores. The brand expects an ROI of above 22% and a break-even period of two years for its franchised stores. With a market presence in both metros and tier 1 cities, Ritu Kumar continues to be a leading name in ethnic wear, especially in the salwar kameez segment.

Soch

Soch is a leading brand in India's ethnic wear market, particularly renowned for its exquisite salwar kameez collections. The brand caters to the modern woman, aged 22 to 35, offering a wide range of ethnic and fusion wear, including salwar kameez, kurtis, and sarees. With over 150 exclusive stores in 60+ cities, Soch aims to open 40 new stores in the next financial year and expand its international presence. The brand's revenue from online business grew by 130% in the financial year 2022-2023, and it targets to exceed Rs 500 Crore in top-line revenue for FY 2023-2024. Soch's commitment to quality and affordability, with prices starting as low as Rs 798, has made it a go-to destination for fashion-conscious women. For more insights into Soch's journey within India's ethnic wear industry, explore this informative resource.

Aurelia

Aurelia, a brand under TCNS Clothing Company, is renowned for its stylish and comfortable Indian ethnic wear, particularly salwar kameez, catering to modern Indian women. It contributes significantly to TCNS's revenue, with approximately 34% of the total revenue in 2019. Aurelia's clothing is designed to be versatile, suitable for various occasions, and is known for its contemporary twist on traditional Indian clothing. The brand has a strong online presence, with over 309K followers on Instagram and a notable SEO strategy that generates 34.17% of its engagement through organic search. Aurelia's products are available at around 300 retail points across India. Discover more about Aurelia's Indian ethnic wear collection.

Libas

Libas is a leading fashion brand renowned for its contemporary ethnic wear, particularly excelling in the production of salwar kameez. In the financial year 2023-24, Libas achieved a revenue milestone of Rs500 crore, marking a significant growth of 60-70% driven by channel expansion and the opening of more stores and shop-n-shops. The brand is known for blending traditional craftsmanship with modern designs, offering a wide range of stylish and comfortable apparel. Libas caters to women seeking elegance and quality fabrics, with a strong online presence and plans to expand its offline store network. The brand has also roped in actor Kiara Advani as its brand ambassador, further enhancing its market presence.

Sabyasachi

Sabyasachi Mukherjee's brand is renowned as one of the best producers of salwar kameez, celebrated for its roots in Indian culture and global appeal. With a net worth of approximately Rs 114 crores as of 2022, Sabyasachi has built a luxury designer brand that is India's largest and most influential. Aditya Birla Fashion and Retail acquired a 51% stake in Sabyasachi Couture Private Limited in 2021 for Rs 398 crore, further solidifying its market presence. The brand generates significant revenue, with an operating income of over three billion Indian rupees in the financial year 2023. Sabyasachi's designs, including his affordable sari line starting at Rs 1800, have made his creations accessible to a broader audience. For more information about his exquisite collections, visit the official Sabyasachi website.

Anita Dongre

Anita Dongre's brand is renowned for producing high-quality salwar kameez, particularly through her Global Desi line, which celebrates India's craft heritage with a youthful spirit. Her designs have been a huge success among urban women, with brands like AND and Global Desi having over 125 and 130 stores respectively across India. Dongre's focus on sustainability and ethical practices, such as using handwoven textiles and organic cotton, has also contributed to her brand's popularity. Her plus-size segment, which accounts for around 20% of her overall sales, further underscores her commitment to inclusivity. With revenues reaching Rs 680 crore in FY18 and selling 1.6 million pieces across her labels, Anita Dongre has solidified her position as a leading force in Indian fashion. For more information, explore the House of Anita Dongre website.