Top Brands for Exquisite Traditional Indian Wear

The fashion landscape in India is vibrant and steeped in tradition, offering a plethora of options for those seeking traditional Indian wear. Indian fashion is renowned for its intricate designs, quality fabrics, and cultural significance, with each region offering its unique take on traditional attire. Whether it's the elegance of a saree, the grandeur of a sherwani, or the charm of a lehenga, numerous brands excel in crafting garments that celebrate the rich heritage of India. For those eager to explore these top brands, each offering a distinct style and essence, continue reading to discover the best names in traditional Indian wear.

Illustration of traditional indian wear

Best brands of traditional indian wear in 2025

Sabyasachi

Sabyasachi is renowned as one of the best producers of traditional Indian wear, celebrated for its unique blend of cultural heritage and contemporary aesthetics. The brand, founded in 1999 by Sabyasachi Mukherjee, has revolutionized the Indian bridal fashion scene by incorporating traditional craftsmanship such as hand-embroidery, block printing, and handloom weaving. Sabyasachi employs over 1,000 craftspeople and collaborates with more than 3,000 artisans across India, highlighting its commitment to preserving traditional textiles and techniques. The brand's designs, often featuring intricate details and luxurious fabrics, have gained international acclaim and are favored by numerous Bollywood celebrities and high-profile clients. Sabyasachi's success is also attributed to its emotional branding, creating a deep connection with customers through its cultural nostalgia and heritage. For more information, visit their official website.

Manish Malhotra

Manish Malhotra is a renowned Indian fashion designer and couturier celebrated for his exquisite traditional Indian wear, blending traditional craftsmanship with contemporary silhouettes. His label, launched in 2005, has achieved significant milestones, including a turnover of over INR 1 billion by 2014 and a strategic partnership with Reliance Brands Limited in 2021, where Reliance acquired a 40% stake to accelerate global growth. Malhotra's designs are favored by Bollywood celebrities and have been showcased at prominent fashion weeks, including Lakme Fashion Week and Delhi Couture Week. He has also expanded into high jewellery and other ventures, such as Stage 5 Productions and a makeup line. His commitment to sustainability was recognized with the Elle Sustainability Award for reviving traditional crafts like Phulkari and Banarasi weaves. For more insights into his fashion collections and ventures, visit the official Manish Malhotra website.

Anita Dongre

Anita Dongre is a renowned Indian couture designer celebrated for her exquisite traditional Indian wear, including lehengas, sarees, and anarkalis, often inspired by the crafts of Rajasthan and Gujarat. Her brand, House of Anita Dongre, was founded in 1995 and has since expanded to include several labels such as AND, GlobalDesi, and Grassroot by Anita Dongre, with a significant investment from Future Group in 2008 and later from General Atlantic in 2013. Anita Dongre is a pioneer in sustainable luxury fashion, being the first Indian designer to join the Sustainable Apparel Coalition (SAC) and focusing on eco-friendly practices and fair trade. Her designs are handmade by local artisans, including professionally-trained tribal women, and her brand has stores in India, New York, and Mauritius. Her commitment to sustainability and women's empowerment has made her a leading figure in conscious luxury fashion. To explore more about her work, visit the Anita Dongre collection.

Ritu Kumar

Ritu Kumar is a pioneering brand in Indian fashion, renowned for its exquisite traditional Indian wear, having developed a unique style since 1969 that blends ancient traditions with contemporary vocabulary. The brand, founded by Ritu Kumar, has played a significant role in reviving traditional handicrafts and embroidery, particularly through its bridal line 'Ri', which helped revive the craft of gold embroidery. Ritu Kumar received the Padma Shri award in 2013 for her contributions to fashion and textiles. Her designs are celebrated for their intricate embroideries, quality fabrics, and rich Indian aesthetic, making her label a staple in every girl's ethnic wardrobe. With a wide range of products including Anarkalis, Lehengas, and Sarees, Ritu Kumar's collections are available in various colors and fabrics, reflecting the modern, independent, and strong spirit of India. Explore Ritu Kumar's stunning collections online.

Tarun Tahiliani

Tarun Tahiliani is a renowned Indian fashion designer celebrated for his exquisite blend of traditional Indian craftsmanship and modern design sensibilities. His brand, which he co-founded with his wife Sailaja in 1987, has revolutionized Indian ethnic wear, particularly with his innovative concept saris and bridal lehengas. Tahiliani's designs have been admired globally, with notable recognition such as Jemima Khan wearing one of his outfits for her wedding in 1995. His sub-brand, Tasva, launched in December 2021, has already achieved significant success, crossing Rs60 crore in annual revenue in 2022 and aiming for Rs200 crore in the current year, with plans to open 90 stores by the end of the financial year. For more details, you can explore his creations on the official Tarun Tahiliani page.

Anamika Khanna

Anamika Khanna is a pioneering Indian fashion designer known for her innovative fusion of traditional Indian textiles with contemporary silhouettes, making her brand a leading producer of traditional Indian wear with a global appeal. Since launching her eponymous brand in 1998, Khanna has been a driving force in recontextualizing Indian fashion, showcasing her collections at prestigious events like Paris Fashion Week in 2007 and Lakme Fashion Week. Her designs, such as the iconic 'dhoti saree,' have become classics in Indian fashion, and her ability to blend traditional crafts with modern styles has elevated India's standing in global fashion. Khanna's work has been instrumental in shaping contemporary Indian bridal fashion and creating new trends. Her recent collaboration with H&M has further expanded her global reach, introducing Indian style and craftsmanship to a broader audience.

Abu Jani Sandeep Khosla

Abu Jani Sandeep Khosla is a renowned Indian fashion label, established in 1986, celebrated for its exquisite fusion of traditional and modern styles. The brand is particularly famous for its revival and reinvention of ancient techniques such as Chikankari, Zardozi, and Tharad, showcasing India's rich cultural heritage. Their designs, which include formal, occasion, and bridal wear, are highly regarded for their classical elegance and intricate embroideries. The duo has dressed numerous celebrities from Bollywood and Hollywood, including notable figures like Dame Judi Dench and the Bachchan family. With retail flagship stores in Mumbai, Bangalore, and Delhi, Abu Jani Sandeep Khosla continues to set trends rather than follow them. For more information, visit their official website.

Shyamal & Bhumika

Shyamal & Bhumika is a renowned Indian fashion house established in 2003, celebrated for its luxurious wedding couture and traditional Indian wear. The brand draws inspiration from India's rich 5,000-year-old heritage and culture, reviving precious crafts and artisans' techniques to create modern, relevant couture collections. Their designs blend tradition with modern aesthetics, featuring intricate craftsmanship and eco-friendly fabrics like matka silks and handwoven brocades. With a global presence and over three million social media followers, Shyamal & Bhumika has become a staple for brides and fashion enthusiasts worldwide, retailing through exclusive stores in India and the USA. Their collections, such as "Sheesh Mahal," showcase regal panelled lehengas, ethereal gowns, and other meticulously crafted ensembles. Learn more about Shyamal & Bhumika's Indian fashion legacy.

Neeta Lulla

Neeta Lulla is a renowned brand in the Indian fashion industry, celebrated for its exquisite traditional Indian wear that blends opulence, elegance, and contemporary twists. With a career spanning over three decades, Neeta Lulla has designed for over 300 films and has won four national awards, including the National Film Award for Best Costume Design for the film Devdas in 2002. Her designs often incorporate traditional Indian craftsmanship, such as Kalamkari, Paithani, and Nauvari sarees, and have been admired by top Bollywood actors. Neeta Lulla's label has expanded globally, with flagship stores in Mumbai and Delhi, and an online retail platform launched in 2008. Her commitment to traditional handloom techniques and innovative designs has made her a staple in the ethnic wear market.

Rahul Mishra

Rahul Mishra's brand is renowned for its exquisite traditional Indian wear, emphasizing sustainability and the preservation of Indian craftsmanship. He is the first Indian to win the prestigious Woolmark Prize in 2014 and has showcased his collections at Fashion Weeks in London, Dubai, and Australia. Mishra's designs feature intricate hand-embroidery and hand-weaving, supporting rural Indian artisans and fostering reverse migration to preserve traditional crafts. His brand retails in the range of Rs50,000-6,00,000, with a significant portion of revenue coming from abroad. By focusing on slow fashion, Mishra aims to create a positive impact on both the environment and the lives of artisans. You can explore his collections on Pernia's Pop-Up Shop.