India's sportswear market has been booming, with numerous brands emerging as top players in the sports bra segment. From international giants to homegrown labels, each brand offers a unique blend of comfort, support, and style tailored to meet the needs of every fitness enthusiast. Whether you’re into high-impact workouts or prefer a gentle yoga session, there's a perfect fit out there for everyone. Curious to know which brands have made the cut? Explore the list below to discover the best sports bra brands in India.
Illustration of sports bra in india
Best brands of sports bra in india in 2025
Nike
Nike is a leading producer of sports bras in India, known for its premium product offerings and strategic collaborations. In 2023, Nike maintained its lead in the India Sports Apparel Market by focusing on high-quality products and partnerships with major sports events like the IPL, resulting in a 15% increase in sales. The brand's commitment to innovation and customer satisfaction has made it a favorite among fitness enthusiasts and athletes. Nike's sports bras are highly regarded for their comfort, support, and style, catering to a broad range of consumers. The brand's strong market presence is further enhanced by its robust online and offline retail channels.
Adidas
Adidas is a leading producer of sports bras in India, renowned for its premium and sustainable apparel lines. In 2023, Adidas India experienced a 20% rise in sales, attributed to its eco-conscious consumer appeal, while the company is actively expanding its retail footprint through a major franchise agreement to establish 100 stores by the end of 2024. Adidas' strategic collaborations with major sports events like the IPL have further cemented its market leadership. The brand's emphasis on customization, sustainability, and enhanced online presence has fueled innovation within the Indian Sports Apparel Market. With a robust market presence and strategic partnerships, Adidas continues to dominate the Indian sports apparel sector.
Puma
Puma, although not specifically highlighted as a leading producer of sports bras, has established a strong presence in the Indian sports apparel market, including a significant focus on performance and athleisure wear. Puma India saw a revenue growth of 46% in FY22, outperforming its competitors, and by 2023, it had over 577 stores across India, enhancing its accessibility and brand awareness. Puma's strategic marketing, judicious expansion, and customer acquisition strategies have been key to its success. The brand positions itself as "Forever Faster," appealing to a younger, trend-conscious audience seeking a blend of performance and style. Puma's high-quality products at slightly lower price points compared to competitors like Nike have attracted budget-conscious consumers. For more details on how Puma captured the Indian market, click here.
Reebok
Reebok, although not exclusively a sports bra brand, is capitalizing on India's booming fitness market, including the growing demand for sports bras. The Indian sports bra market, valued at USD 2.22 billion in 2021, is expected to reach USD 5.33 billion by 2029, with a CAGR of 11.8% from 2022 to 2029, driven by an increased focus on health and fitness among women. Reebok's expansion plan to open 300 new stores in the next three years will enhance its retail presence, particularly in Tier I, II, and III cities, making its fitness and athleisure products more accessible. The brand's strategic focus on both performance wear and casual fashion positions it well to cater to the diverse needs of fitness enthusiasts and fashion-conscious consumers. With its premium pricing and commitment to quality, Reebok aims to maintain its market share in the competitive Indian sportswear market. For more information about Reebok's offerings, visit their official website.
Decathlon
Decathlon, through its Domyos brand, has emerged as a leading producer of sports bras in India, capitalizing on the country's burgeoning sports market. The brand's strategic focus on beginner and intermediate-level athletes, combined with its omnichannel presence and community engagement, has driven significant growth. In India, the sports bra market, which was valued at USD 2.22 billion in 2021, is expected to reach USD 5.33 billion by 2029, growing at a CAGR of 11.8%. Decathlon's commitment to local manufacturing, with 68% of its products in India already made locally and a target of 85% by 2026, further solidifies its position. The brand's emphasis on comfort, support, and sustainability aligns well with the increasing health and fitness awareness among Indian women.
Under Armour
Under Armour is a leading producer of sports bras in India, known for its innovative and supportive products. The UA Infinity Bra, for instance, was designed with breast health expert Dr. Joanna Scurr and features liquid-injected foam for a natural fit, providing unparalleled support and comfort. This bra is available in sizes XS to 3X and is priced between $35-$60. Under Armour's focus on advanced fabric innovations and user-centric design has made its sports bras highly sought after, especially with the growing participation of women in sports and fitness activities. The brand's commitment to innovation and comfort has contributed to its strong market presence.
Jockey
Jockey, owned by Page Industries, is a leading brand in India's innerwear, athleisure, sleepwear, and swimwear market, including sports bras. In the fiscal year 2024, Jockey India reported a profit after tax of about 5.6 billion Indian rupees and an EBITDA of 8,922 million Indian rupees, highlighting its financial strength. The brand's success is partly due to its wide range of products that cater to various consumer needs. As a significant player, Jockey contributes to the growing sports bra market, which is expected to expand globally at a CAGR of 6.5% from 2024 to 2034. Jockey's presence in the Indian market underscores its commitment to quality and customer satisfaction. For more in-depth insights on their financial performance, visit this statistical report on Jockey India.
Enamor
Enamor, a leading premium lingerie brand owned by Modenik Lifestyle, stands out as one of the best producers of sports bras in India, recognized as one of the Best Brands of India for 2021 by The Economic Times. With a strong national footprint of over 8,000 multi-branded stores and 75 exclusive outlets, Enamor has seen significant growth, including a 5% increase in total sales in May 2020 to 25% in May 2021, driven by increased online sales during the COVID-19 pandemic. The brand addresses consumer issues such as discomfort and allergies with innovative products like bamboo or cloud-soft bras, priced between Rs 399 to Rs 2,000. Enamor's commitment to premiumization and evolving consumer preferences has made it a leader in the fashion lingerie segment, surpassing competitors like Triumph and Marks & Spencer. Its extensive online presence through platforms like Amazon, Myntra, and Nykaa further enhances its reach. For more information, visit their official website.
Zivame
Zivame is a leading brand in India's lingerie market, particularly renowned for its high-quality sports bras. Founded in 2011 by Richa Kar, Zivame holds about 26% of the online women's lingerie market share in India and has expanded its product range to include activewear, sleepwear, and shapewear. The brand's sports bras, such as the Zelocity by Zivame, are designed for high-impact activities and offer maximum support and comfort, especially for larger cup sizes. Zivame's innovative approach, including its Fitcode system, helps women find the perfect fit, and the brand has seen significant growth, with a 56.4% increase in revenues in FY18. With over 90% of its revenue coming from its in-house products, Zivame continues to revolutionize the lingerie shopping experience in India.
Amante
Amante, a prominent lingerie brand in India, is expanding its portfolio to cater to the growing demand for sports bras, driven by the increasing dedication to fitness and exercise among Indian women. The brand, launched by MAS Brands India in 2007, aims to operate 100 standalone stores in 15-20 cities within the next 3-5 years. While Amante is not exclusively a sports bra brand, it is part of a broader market where sports bras are gaining popularity, with India's sports bra market valued at USD 2.22 billion in 2021 and expected to reach USD 5.33 billion by 2029, growing at a CAGR of 11.8%. Amante's strategy includes launching new brands to target different customer needs, including a mass market brand for younger customers. The company's focus on comfort, style, and innovation aligns with the rising demand for functional and fashionable lingerie. For more details, visit their expansion strategy overview.
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