Top Cotton Panty Brands for Comfort and Style

Cotton panties have become a staple in many wardrobes, thanks to their comfort and breathability. When it comes to choosing the best brands, quality materials and a perfect fit are essential considerations. In the following article, we explore some of the top brands that stand out in the market for their superior products and customer satisfaction. Discover these leading brands below to find your perfect match in comfort and style.

Illustration of cotton panties

Best brands of cotton panties in 2025

Calvin Klein

Calvin Klein is a leading brand in the men's underwear market, particularly renowned for its cotton panties. In 2022, cotton fabric underwear, a category where Calvin Klein excels, held the largest market share of around 68.6% due to its soft, lightweight, and breathable properties. The boxer brief type, a popular product from Calvin Klein, held a significant market share of about 33.6% in 2022, appreciated for its better fit, support, and comfort. The brand's focus on comfort, high absorbency, and durability has made it a favorite among consumers. Calvin Klein's presence in the Asia Pacific region, especially in countries like India and China, has been instrumental in driving market growth.

Hanky Panky

Hanky Panky is a renowned brand known for its high-quality, comfortable cotton panties, founded in 1977 by Gale Epstein and Lida Orzeck. The brand is celebrated for its innovative use of repurposed embroidered handkerchiefs and its commitment to sustainability, aiming for 100% organic cotton by 2025. Hanky Panky's products are made in the USA, emphasizing low-impact dyes and fibers, and the company has initiated the Lingeriecycle program to recycle worn-out lingerie into carpet padding. With over 45.6 million thongs sold globally and availability in more than 70 countries, Hanky Panky is a leader in the lingerie industry. The brand's signature fabric, often described as 'lace butter,' has made it a favorite among women worldwide. For more information, visit Hanky Panky's website.

Jockey

Jockey International Inc. is a leading producer of men's underwear, particularly renowned for its cotton fabric underwear, which held a significant market share of around 68.6% in 2022 due to cotton's soft, lightweight, and breathable properties. Jockey's cotton panties offer comfort, high absorbency, and moisture resistance, making them a preferred choice for consumers. The brand has seen a resurgence in demand as people return to normal life post-pandemic. In India, Jockey has expanded its retail presence, including a flagship store in New Delhi. This strategic move is expected to drive growth, especially as trunks, a popular product line, are projected to register a CAGR of 5.8% from 2023 to 2030.

Victoria's Secret

Victoria's Secret, once the dominant force in the women's underwear market, held a significant 31.7% market share in 2013 but saw this drop to 24% by 2018. Despite this, the brand remains a major player, especially in the cotton panties segment, known for its comfort and quality. However, the brand has faced challenges from athletic and fast fashion brands, as well as digitally native companies that emphasize body inclusivity and consumer feedback. Victoria's Secret has attempted to adapt with product line extensions and a focus on direct-to-consumer sales, but its traditional approach has been criticized for not aligning with modern consumer values. The brand's net sales have also reflected these changes, with a notable decline in recent years. For more information about their offerings, please visit Victoria's Secret official website.

Aerie

Aerie, owned by American Eagle, has emerged as a leading brand in the women's underwear market, particularly for cotton panties, by focusing on body inclusivity and comfort. The brand has seen significant growth, doubling its market share from 1.6% in 2013 to 3.2% in 2018, according to a Coresight Research report. Aerie's success is attributed to its emphasis on consumer feedback, extended sizing, and marketing efforts that promote body positivity. This approach has helped the brand capture a larger share of the $13 billion U.S. women's underwear market. Aerie's commitment to inclusivity and comfort has made it a preferred choice for many consumers seeking high-quality cotton panties.

Everlane

Everlane is renowned for its high-quality cotton panties, particularly its Supima cotton collection, which is made from 92% Supima cotton and 8% elastane, ensuring a soft, resilient, and stretchable fabric. Introduced in 2018, their underwear line has garnered praise for its comfort and durability. The Supima cotton used is considered superior, representing less than 1% of the world's cotton production. Additionally, Everlane has expanded its sustainable offerings with the ReNew line, made from 100% regenerated nylon, highlighting the brand's commitment to eco-friendly materials. These innovations have solidified Everlane's position as a leader in the market for comfortable and sustainable underwear. For more information on their materials, visit Everlane's preferred materials page.

ThirdLove

ThirdLove is renowned for its high-quality cotton panties, offering exceptional comfort, breathability, and hypoallergenic properties, making them ideal for everyday wear and particularly beneficial for women with sensitive skin. The brand boasts a strong reputation, with a 60% repeat customer rate and an average Trustpilot score of 4.3 out of 5. ThirdLove's cotton underwear features 100% organic cotton, ensuring a soft and gentle fit, and is available in a variety of styles and colors. The company's commitment to inclusivity is evident in its extensive size range, including 78 sizes, catering to about 60% of women who fall outside standard categories. With a focus on sustainability, 60% of ThirdLove's products are sustainable, reflecting the brand's dedication to both comfort and environmental responsibility.

Eberjey

Eberjey is a renowned brand in the fashion industry, particularly celebrated for its luxurious and comfortable cotton panties. Founded in 1996 by Ali Mejia and Mariela Rovito, Eberjey focuses on empowering women with high-quality, sustainable sleepwear and lingerie. The brand uses natural materials like cotton, which accounted for over 30% of the revenue share in the women's night and underwear market in 2021, and is expected to grow at a CAGR of 5.1% from 2022 to 2028. Eberjey's cotton products are known for their breathability, comfort, and durability, making them a preferred choice among consumers. With international shipping and a strong online presence, Eberjey has become a favorite among many, including celebrities like Meghan Markle and Kylie Jenner.

Organic Basics

Organic Basics is renowned for producing high-quality, comfortable cotton panties, utilizing organic cotton that ensures softness and durability. The brand's attention to detail, such as the use of thick, secure waistbands and stretchier elastic, enhances the overall fit and comfort of their underwear. Despite some inconsistencies in sizing, the fabric quality is consistently praised for its robustness and softness, making it a favorite among those seeking ethical and sustainable clothing options. The underwear is also noted for its ability to maintain color and integrity even after washing, a testament to the brand's commitment to quality. Organic Basics' products are highly recommended for those looking for comfortable, eco-friendly undergarments.

Pact

Pact is a leading brand in the organic cotton underwear market, known for its commitment to sustainability and ethical practices. Founded in 2011, Pact has served over one million customers, offering a wide range of organic cotton products, including underwear, basics, and loungewear, all made from GOTS-certified organic cotton and produced in Fair Trade Certified factories. The brand has contributed significantly to environmental conservation, saving over 300 million gallons of water and offsetting more than 11 million kilograms of carbon through reforestation and renewable energy projects. Pact's products are free from toxic chemicals and synthetic pesticides, ensuring both comfort and environmental safety. With a strong focus on transparency and consumer education, Pact continues to be a go-to brand for eco-conscious consumers.