Lip tints have become a staple in beauty routines, offering a natural and vibrant touch of color that lasts throughout the day. With a market flooded with various options, finding the best brands can be quite a challenge. From high-end luxury labels to innovative newcomers, there's no shortage of quality choices available to suit different preferences and budgets. If you’re curious to explore which brands have made it to the top of our list this year, read on below to discover the standout names that deserve a spot in your makeup collection.
Illustration of lip tint
Best brands of lip tint in 2025
Benefit Cosmetics
Benefit Cosmetics is a leading brand in the lip and cheek tint market, renowned for its bestselling product, Benetint, a rose-tinted lip and cheek stain that has been a customer favorite since 1976. One Benetint is sold every 13 seconds globally, highlighting its immense popularity. The product is praised for its versatile, non-drying, and buildable formula, making it ideal for both lips and cheeks. Benefit Cosmetics continues to innovate and expand its product line, contributing to the market's growth with a projected CAGR of 7.41% from 2024 to 2031. The brand's commitment to quality and customer satisfaction has solidified its position as a key player in the global lip and cheek tint market.
Etude House
Etude House is a prominent brand in the lip and cheek tint market, known for its high-quality and versatile products. The brand is part of the global lip and cheek tint market, which was valued at USD 1.51 billion in 2023 and is projected to grow at a CAGR of 7.41% from 2024 to 2031. Etude House products, such as the Pink Shy Fixing Tint, are popular for their lightweight and blendable formulas, catering to the increasing demand for clean and natural beauty products. Europe, where Etude House has a significant presence, led the global market with a 31% share in terms of revenue in 2023. The brand's focus on consumer preferences for minimal and natural everyday makeup looks has contributed to its market success. For more details on their products, visit the official Etude House website.
Peripera
Peripera is renowned as one of the best producers of lip tints, known for its innovative and highly praised formulas such as the Ink Velvet and Airy Ink Velvet lines. These products are celebrated for their long-lasting, moisturizing, and comfortable wear, with the Ink Velvet line offering a lacquer-like finish without feeling tacky or drying. The Airy Ink Velvet line is praised for its weightless formula and soft, smooth texture. Peripera's products have garnered significant attention, with the Airy Ink Velvet line even winning awards at Beautytap. The brand's commitment to quality and consumer preference has contributed to the growing demand for lip and cheek tints globally.
L'Oréal Paris
L'Oreal Paris is a leading brand in the lip tint market, known for its innovative and high-quality products. The brand's lip tints, such as the L'Oreal Paris Glow Paradise Lip and Cheek Tint, offer a sheer wash of color and instant hydration, making them popular among consumers. L'Oreal Paris has seen solid growth, with a 6.0% like-for-like increase in sales in the first nine months of 2024, driven by strong innovations in their product lines. Their lip tints are part of a broader cosmetics market that is expected to grow, with the global lipstick market projected to expand at a CAGR of 5.00% from 2024 to 2031. The brand's commitment to science-based products and consumer satisfaction has made it a trusted name globally. For more information on their lip tint offerings, check out their beauty magazine.
Fenty Beauty
Fenty Beauty, launched by Rihanna in 2017, has revolutionized the beauty industry with its inclusive and innovative products, including its popular lip tints. The brand's commitment to diversity is evident in its wide range of foundation shades, with 40 shades at launch, and its lip products like the Gloss Bomb Universal Lip Luminizer, which caters to all skin tones. Fenty Beauty's focus on inclusivity and innovation has made it a leading celebrity beauty brand, generating $602.4 million in revenue in 2023. The brand's success has also driven a shift towards more diverse and inclusive beauty products across the industry. With its unique packaging and skincare benefits, Fenty Beauty continues to be a top choice for consumers seeking high-quality, versatile beauty products. More details about their diverse offerings can be explored on their official website.
YSL Beauty
YSL Beauty has established itself as a leading producer of lip tints, driven by significant growth in recent years. The brand saw a 79% surge in Earned Media Value (EMV) globally from 2022 to 2023, and a remarkable 155% YoY increase in the U.S. during the same period. YSL Beauty's momentum continued into Q1 2024, solidifying its position in the luxury cosmetics market. The brand's products, such as the 'Nu Lip & Cheek Balmy Tint', cater to Gen-Z preferences with customizable, dual-use formulations and nourishing ingredients like orange blossom and hyaluronic acid. This strategic approach has helped YSL Beauty maintain its status as a top choice for luxury lip care.
Dior
Dior, a renowned luxury brand, is a significant player in the cosmetics market, including the production of high-quality lip tints. In 2022, Dior's perfumes and cosmetics revenue reached EUR7.72 billion, indicating a strong presence in the beauty industry. The brand's lip tint products are part of its extensive cosmetics line, which has seen a steady increase in users, with 808,000 users reported for lipstick/lipgloss in 2020. Dior's global reach, with 390 stores in 51 countries, further solidifies its position as a leading cosmetics producer. The brand's commitment to luxury and quality makes it a preferred choice for consumers seeking premium lip tints.
3CE
3CE (3 Concept Eyes), a South Korean brand under the L'Oreal Group, has emerged as a leading producer of lip tints, particularly with its velvet lip tint which sold over 100,000 units on its first day in the Chinese market in 2019. The brand achieved remarkable success, becoming the number one Korean makeup brand on Tmall within 48 days of its entry, and its flagship store gained over 9.07 million fans by 2021. 3CE's products, such as the "Blurring Liquid Lip" and "Matte Lipstick Glaze," have been highly successful, with sales of over 80,000 and 70,000 units respectively. The brand's integration of online and offline channels has been a key factor in its growth, especially in the Chinese market. 3CE's entry into Jingdong in 2021 further expanded its online presence.
Tarte Cosmetics
Tarte Cosmetics has established itself as a prominent player in the lip and cheek tint market, with lip products becoming the brand's second largest category after concealers. As a subsidiary of Kose Corporation, Tarte has seen its sales grow fourfold since its acquisition, marking a notable growth among the top 10 brands in the U.S. prestige makeup market. In 2023, Tarte's sales were slightly below the 15% increase in the U.S. prestige makeup market, yet the brand still ranked third in this category. Tarte's focus on product innovation and its strong online presence, including its TikTok store launched in September 2023, contributes to its success. The brand is expected to maintain its high ranking despite intense competition, with plans for 4% growth on a local currency basis in FY2024. Discover more about Tarte Cosmetics on their official website.
Sephora Collection
Sephora Collection is renowned as one of the top producers of lip tints, offering a wide range of products that cater to various consumer preferences. Their Cream Lip Stain Liquid Lipstick, for instance, is a popular choice, known for its creamy, weightless formula and flawless color coverage. The brand's products are highly rated for their quality and versatility, contributing to the growth of the lip stain market, which is expected to reach $6.99 billion by 2024 with a CAGR of 7.5%. Sephora Collection's commitment to innovation and customer satisfaction has made it a favorite among beauty enthusiasts. Their products are available in multiple shades and formats, ensuring there is something for every user. You can explore their offerings on the Sephora website.
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