Top Picks: Leading Brands for Luxurious Soft Locs

Soft locs have become a popular hairstyle choice for many due to their natural look and versatility. With numerous brands offering products to achieve this coveted style, selecting the right one can be overwhelming. Some top contenders provide high-quality, durable textures that mimic natural hair while ensuring comfort and longevity. As you embark on your search for the best brands to achieve stunning soft locs, the following list below will guide you through options that are setting trends in the beauty industry.

Illustration of soft locs

Best brands of soft locs in 2025

Bobbi Boss

Bobbi Boss is renowned as one of the best producers for soft locs, offering high-quality, pre-looped crochet hair that mirrors the style of traditional locs with added thickness. Their Nu Locs series, available in various lengths such as 12, 18, 24, and 36 inches, is highly praised for its soft and comfortable texture, as well as its resistance to shedding and tangling. With a production capacity of 50,000 pieces per month, Bobbi Boss ensures a large stock and fast delivery. The hair is brightly colored and does not fade, making it a popular choice among customers. Additionally, the hair can be styled using hair straighteners or curlers, though it is advised to avoid frequent heat styling to prevent drying and tangling.

Freetress

Freetress is highly regarded as one of the best producers for soft locs and crochet hair, known for its wide availability in many beauty supply stores, particularly those owned by Korean companies. The brand offers a good price point, with prices often around $4.99 per pack, although prices can be higher in black-owned stores due to third-party distribution. Freetress is praised for its continuous innovation, investing heavily in research and development for both wigs and crochet hair. The brand's hair products are known for their good variety of curls and extensive color options, making it a reliable choice with a high success rate, estimated at around 90% of users having a positive experience. For more insights into the quality of Freetress products, you can watch this detailed video review.

Lulutress

Lulutress, a brand under Sensationnel, is renowned for producing high-quality soft locs that are highly sought after for their natural look and ease of installation. Their 3X Distressed Locs, for example, come in extra-long lengths and are designed with textured strands for a more natural finish. These locs are often preferred for their versatility and low maintenance, making them ideal for various protective styles. In reviews, users have praised the Lulutress locs for their durability and minimal frizz, even in water-based activities. With tutorials and reviews available since 2018, Lulutress has established itself as a trusted name in the crochet hair market.

Model Model

Model Model is renowned as one of the best producers of soft locs, offering a diverse range of styles such as the 3X Afro Water Loc and the 3X Distressed Soft Loc. Their products are highly sought after for their quality and versatility, catering to various lengths and styles. For instance, their 3X Afro Water Loc is available in lengths of 14", 20", and 26", ensuring there is something for every preference. The brand's commitment to quality and innovation has made it a staple in the hair braiding market. With a wide array of options, Model Model continues to be a favorite among those looking for high-quality soft locs.

Outre

Outre is renowned as one of the best producers of soft locs, offering high-quality products like the Borabora Locs, which are made from 100% Kanekalon premium fiber, ensuring they are soft against the skin and do not unravel. These locs are pre-separated and pre-fluffed for an authentic appearance and come in lengths of up to 32 inches. The installation process is simplified through crochet braiding, requiring no prep work. Each pack contains either 30 strands for 24-inch locs or 24 strands for 32-inch locs, with a recommended four packs for a full head. Outre's products are highly favored by naturalistas for their comfort and durability.

Janet Collection

Janet Collection is renowned as one of the best producers of soft locs, particularly with their premium synthetic braiding hair that comes pre-stretched and pre-sectioned, making it ideal for beginner braiders and experienced stylists alike. Their hair is known for its super easy-to-manage texture, suitable for various styles such as box braids, feed-in cornrows, and faux locs. The brand offers a range of colors, including natural shades like 1, 1B, 2, 4, and vibrant options. Since its establishment, Janet Collection has maintained a high standard of quality, ensuring that their braiding hair is smooth, soft, and tangle-free. This brand is widely available on platforms like Amazon and their official website, including details about products like the Ghana Faux Locs 20.

Zury

Zury is renowned as one of the best producers for soft locs, offering high-quality products like the ZURY LOC DEEP CURL, which features 100% Toyokalon fiber, ensuring a natural soft touch and versatile styling options. This product is flame-retardant and designed for easy and quick application, making it ideal for various hairstyles. The ZURY LOC DEEP CURL is part of the goddess loc style, known for its natural look and feel. With its loop application method, it provides a tension-free installation, suitable for all hair types. This product is highly recommended for its durability and ease of use.

Expressions

Expressions is a renowned brand in the hair care industry, particularly celebrated for its high-quality soft locs products. The brand's hypoallergenic soft locs kits, similar to those offered by Dosso Beauty, are designed for easy maintenance and as a perfect protective style, catering to the growing demand driven by the natural hair movement. This movement has seen significant economic impact, with businesses like Expressions contributing to job creation and revenue generation, especially among minority-led enterprises which have seen a 164% growth in African American women-owned businesses from 2007 to 2019. The global reach of the natural hair movement provides ample opportunities for brands like Expressions to expand beyond local markets. With the natural hair care industry continuing to flourish, Expressions is well-positioned to make a significant economic impact.

Sensationnel

Sensationnel is a renowned brand in the hair industry, particularly acclaimed for its high-quality soft faux locs. Known for their natural look and feel, Sensationnel's products are favored by both individuals and professionals in the beauty sector. The global hair wigs and extensions market, which includes products like those from Sensationnel, is projected to grow significantly, with a CAGR of approximately 8.29% from 2023 to 2030, reaching a market size of around USD 12.25 billion by 2030. Sensationnel's soft faux locs are part of the real hair segment, which dominated the market in 2022 with over 66% of the industry share. This brand's commitment to quality and innovation has made it a staple in the hair extensions market.

Mane Concept

Mane Concept, Inc., formerly ISIS Collections, Inc., is a leading manufacturer and distributor renowned for producing high-quality, innovative hair products, including soft locs. With over 20 years of experience, the company has set industry standards by offering trendsetting styles like those in their Afri-Naptural line. Mane Concept's commitment to self-expression and beauty is reflected in their extensive range of wigs, ponytails, braids, and weaving hair products. Their products, such as the Afri-Naptural Kids Locs Crochet Braid, are designed to meet the diverse needs of their clients, ensuring long-lasting and beautiful hair solutions. By innovating new technologies and developing a growing portfolio, Mane Concept continues to be a pioneer in the hair industry. For more information, explore their Afri-Naptural line.